Economics and Finance(English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | THMA235 | ||||||||
Course Name: | Tourism Marketing | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | EN | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Faculty Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. FADİL ÖZBAĞI | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | This course teaches students how to identify, develop, and promote tourism and hospitality products and services. Issues such as marketing, sales, advertising, and promotion for the tourism and hospitality industry will be explored, along with basic planning and financial topics. Case studies will be used to illustrate both areas of opportunity and challenges to product development. |
Course Content: | Analysis of tourism service systems, consideration of management and marketing concepts in travel and tourism, understanding managerial approaches and the marketing mix for travel and tourism, application of managerial and marketing strategies and principal marketing tools in travel and tourism industry. Tourism marketing in local, national, international and global contexts. Tourism management and marketing in Turkey. Comparisons. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction to Travel and Tourism through Systematic Approach | Homework: assigned reading for next class session |
2) | Special Features of Travel and Tourism Marketing | Homework |
3) | Life-cycle of Tourism Destinations | |
4) | Destination Development & Sustainability; Carrying Capacity of Destinations | |
5) | Product Formulation and Pricing | |
6) | Market Segmentation and Market Research | Homework |
7) | ICT’s and Tourism Marketing, Marketing Strategies, Tactics | |
8) | Mid-term Exam | |
9) | Assessment and Analysis Methods in Destination Development; Marketing Strategies | |
10) | Approaches in Urban & Rural Tourism Planning; Responsible Tourism/Slow Tourism/Nature-Based Tourism, Strategic and Regional Planning | Homework |
11) | Presentations and Discussion | Homework |
12) | Case Study presentation and discussion | Homework |
13) | Paydaşların Hedef Gelişiminde Katılımı ve Yönetimi | |
14) | Review of the Course | |
15) | Final Exam |
Course Notes / Textbooks: | Marketing for Hospitality and Tourism, ISBN-13: 978-0132784023 ISBN-10: 0132784025 Philip Kotler, John T. Bowen, 6th ed., 2013, Prentice Hall |
References: | Hocanın önerdiği diğer kaynaklar |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||
1) Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models. | ||||||||
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | ||||||||
3) Explain the evolution of financial markets and institutions in a historical context and define how they operate. | ||||||||
4) Recognise the basic principles and regulations in the financial sector. | ||||||||
5) Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures. | ||||||||
6) Recognise, interpret and discuss the current economic issues both at the national and global levels. | ||||||||
7) Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication. | ||||||||
8) Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management. | ||||||||
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models. | |
2) | Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | |
3) | Explain the evolution of financial markets and institutions in a historical context and define how they operate. | |
4) | Recognise the basic principles and regulations in the financial sector. | |
5) | Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures. | |
6) | Recognise, interpret and discuss the current economic issues both at the national and global levels. | |
7) | Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication. | |
8) | Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management. | |
9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 112 |
Midterms | 1 | 12 |
Final | 1 | 15 |
Total Workload | 187 |