Business Administration (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD415 | ||||||||
Course Name: | Sinemada Yeni Medya | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi SERRA ORKAN | ||||||||
Course Lecturer(s): |
Öğr.Gör. ALTUĞ SAMİ İÇİLENSU Dr.Öğr.Üyesi SERRA ORKAN |
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Course Assistants: |
Course Objectives: | Rapidly changing and widespread technologies have brought about fundamental changes in communication systems. The aim of this course is to analyze the effects of digital instruments added to the traditional media in the communication sector, especially in the fields of television and cinema, by criticizing the sample series and films. |
Course Content: | Analyzing the differences of traditional media and new media, interactivity, postmodernism, active audience, multimedia, virtual reality (cyborg) digitalism, smilacrum. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | What is New Media? What is Traditional Media? | |
2) | Photography and the perception of motion - The birth of cinema. (Silent film Period) | The Great Train Robbery E.S. Porter Trip to the Moon Lumiere Brothers first movies Edison First movies |
3) | Classical cinema and experimental films. | The Birth of a Nation Battleship Potemkin |
4) | Hollywood Film Industry - Linear fiction and blockbuster films | Video: https://www.youtube.com/watch?v=vS6Vuy5dV1Q&list=PLAAeSTcB-Y1mObpE4LGUNZaI-Q6GYuUuw https://www.youtube.com/watch?v=Hr1NhBE20E4 Movie: Arka Pencere |
5) | Technological and social changes and developments in production and post-production: cost and time acquisition. Neorealism in Italian and French. | ’ Bisiklet Hırsızları’’ ‘’ Breathless’’ |
6) | Postmodernism- Industrial society, mechanization and human | Movie: Blade Runner, Time Machine |
7) | Digital cinema and technological innovations: CGI, Motion picture, Greenbox | Book: Lev Manovich ‘’ The Language of New Media ‘’ Movie: Matrix Videos: https://m.youtube.com/watch?v=Ji3IDa0sewk https://m.youtube.com/watch?v=KaEvW01-ZKg https://m.youtube.com/watch?v=3V8UZDcv9c8 https://m.youtube.com/watch?v=mATrMse1GiE https://m.youtube.com/watch?v=OjibwJLFrUY https://m.youtube.com/watch?v=QbLMom6Qt0c |
8) | Smilacrum: non-truthful copies: the reflection of Facebook profile creation on show art | Movie: Avatar / Jumanji/ Existanze |
9) | Artificial life and virtual world | Black mirror |
10) | Cyberspace: Space Age and Dystopia | Movie: Star Wars |
11) | Scopophiliaca: visual pleasure, differences between active and passive viewer | Movie: The Clock / Videodrome |
12) | Social memory and popular culture - social media influencers | Movie: Social Network |
13) | Transmedia: examples of the spread of fictitious structures into many distribution channels | Movie: Superman |
14) | Internet and present effects | Movie: Disconnect |
Course Notes / Textbooks: | Lev Monavich. ‘’ The Language of New Media ‘’ Stephen Keane .‘’ CineTech: Film, Convergence, and New Media ‘’ David A.Cook . ‘’ A History of Narrative Film ‘’ |
References: | Tony Feldman. ‘’ An Introduction to Digital Media ‘’ Nicholas Rombes. ‘’ Cinema in The Digital Age’’ Walter Benjamin. ‘’ The Work of Art in the Age of Mechanical Reproduction’’ George Simmel . ‘’ Metropol and the Mental Life’’ David A.Cook . ‘’ A History of Narrative Film ‘’ Stam, R. and T. Miller eds. Film and Theory: An Anthology. Blackwell, 2000. Curran, J. and D. Morley. Media and Cultural Theory. Routledge, 2006. |
Learning Outcomes | 1 |
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Program Outcomes | |||||||||
1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |||||||||
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |||||||||
3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |||||||||
4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |||||||||
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |||||||||
6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |||||||||
7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |||||||||
8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |||||||||
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |||||||||
10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |
2) | Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |
3) | Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |
4) | Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |
5) | Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |
6) | Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |
7) | Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |
8) | Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |
9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |
10) | Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration |
Field Study | |
Expression | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Social Activities | |
Case Study | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Group project | |
Presentation | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Committee | 42 | % 0 |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 48 |
Midterms | 1 | 3 |
Final | 2 | 6 |
Total Workload | 105 |