Arts and Culture Management | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD416 | ||||||||
Course Name: | Yeni Medyada Veri Madenciliği | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. HAMZA ŞAMLIOĞLU | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Data mining, which has an important place in determining the target audience-communication language and strategy in the field of communication and marketing, also tells what the content density is saying positively and negatively and what it usually talks about. In addition, it is also effective in producing insight, product development and risk-crisis management. The aim of the course is to enable students, who aim to take part in the new media sector, to manage social media effectively and to communicate correctly with consumers on social media by analyzing content. |
Course Content: | Data analysis, data categorization and data interpretation, social media monitoring, social listening, data mining, insight production, product development, risk-crisis management, reporting. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Information transfer for the digital communication industry. What is data mining and where is it used? | None |
2) | Focus group review with in-class practice. PDPL rules in data mining. | none |
3) | Group examination on social media and evaluation of results with in-class practice. Examples of data mining research in new media. | none |
4) | Personal and corporate profile review with In-class practice. | none |
5) | Brand language and brand strategy. Analysis and determination of language and strategy with data mining. | none |
6) | Student reviews and presentations on brand language and brand strategy. | none |
7) | Midterm Exam. | .. |
8) | Risk and crisis management in social media. Important examples of crisis in the history of social media and the role of data mining in crisis communication. | none |
10) | The importance of data mining for accurate and effective insight. Insight examples reached by data mining. | none |
11) | Agenda review and insight capture with data mining. Presentation of captured insights. | none |
12) | What is Responding management, how is it done? What are the rules? Why is it important for accounts in the new media? | none |
13) | Coding system in Data Mining. Sample coding with the installed system. | none |
14) | How to use the data coding tool Somera? What are the features? Research examples with data mining in new media. | https://www.somera.com.tr/ |
15) | Final Exam | .. |
Course Notes / Textbooks: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
References: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
Learning Outcomes | 1 |
3 |
4 |
5 |
6 |
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Program Outcomes | |||||||
1) 1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics. | |||||||
2) 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception. | |||||||
3) 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results. | |||||||
4) To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life. | |||||||
5) To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field. | |||||||
6) - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework. | |||||||
7) - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues. | |||||||
8) Has knowledge of artistic criticism methods. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1- Has knowledge about art culture and aesthetic issues. 2-Has knowledge about art history which is specific to the field of art concerned. 3-Knowledge of art and design materials. 4-Has knowledge about art and design methods and techniques. 5-Has knowledge about legal regulations and procedures in the field of art concerned. 6-Has knowledge about the interdisciplinary interaction with which the related art field is related. 7-Has knowledge about research methods. 8- Has knowledge about methods of artistic criticism. 9-Knowledge of art and science ethics. | 2 |
2) | 1-Provides theory and application integrity. 2. Uses methods and techniques related to the field of art. 3-Evaluates the interaction of the subdisciplines within the field of art. 4-Based on the analysis has the ability to interpret. 5-Develops multi-dimensional perception, thinking, designing, practicing ability. 6-Concrete sensory perception. | 3 |
3) | 1-Works alone, independently and / or within the group, compatible and productive. 2- It takes place actively in project processes. 3-Share the original works about the field with the society and evaluate the results. | 4 |
4) | To be able to evaluate advanced knowledge and skills in the field with a critical approach, - Being able to identify and learn learning needs. - Being able to develop a positive attitude about learning life. | 4 |
5) | To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally. - To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data. -To organize projects and activities for the social environment with social responsibility awareness and apply them. - Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field. | 3 |
6) | - Be able to carry out an advanced study independently of the field. - Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications. - Planning and managing activities for the development of employees under their responsibility in a project framework. | 3 |
7) | - To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field. - The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues. | 4 |
8) | Has knowledge of artistic criticism methods. | 3 |
Field Study | |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Case Study | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Individual Project | |
Group project | |
Presentation | |
Peer Review | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 20 |
Homework Assignments | 2 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 14 | 28 |
Study Hours Out of Class | 16 | 80 |
Homework Assignments | 16 | 32 |
Midterms | 1 | 3 |
Final | 2 | 6 |
Total Workload | 197 |