International Logistics and Transportation | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD416 | ||||||||
Course Name: | Yeni Medyada Veri Madenciliği | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. HAMZA ŞAMLIOĞLU | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Data mining, which has an important place in determining the target audience-communication language and strategy in the field of communication and marketing, also tells what the content density is saying positively and negatively and what it usually talks about. In addition, it is also effective in producing insight, product development and risk-crisis management. The aim of the course is to enable students, who aim to take part in the new media sector, to manage social media effectively and to communicate correctly with consumers on social media by analyzing content. |
Course Content: | Data analysis, data categorization and data interpretation, social media monitoring, social listening, data mining, insight production, product development, risk-crisis management, reporting. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Information transfer for the digital communication industry. What is data mining and where is it used? | None |
2) | Focus group review with in-class practice. PDPL rules in data mining. | none |
3) | Group examination on social media and evaluation of results with in-class practice. Examples of data mining research in new media. | none |
4) | Personal and corporate profile review with In-class practice. | none |
5) | Brand language and brand strategy. Analysis and determination of language and strategy with data mining. | none |
6) | Student reviews and presentations on brand language and brand strategy. | none |
7) | Midterm Exam. | .. |
8) | Risk and crisis management in social media. Important examples of crisis in the history of social media and the role of data mining in crisis communication. | none |
10) | The importance of data mining for accurate and effective insight. Insight examples reached by data mining. | none |
11) | Agenda review and insight capture with data mining. Presentation of captured insights. | none |
12) | What is Responding management, how is it done? What are the rules? Why is it important for accounts in the new media? | none |
13) | Coding system in Data Mining. Sample coding with the installed system. | none |
14) | How to use the data coding tool Somera? What are the features? Research examples with data mining in new media. | https://www.somera.com.tr/ |
15) | Final Exam | .. |
Course Notes / Textbooks: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
References: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
Learning Outcomes | 1 |
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4 |
5 |
6 |
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Program Outcomes | ||||||||
1) Discloses basic knowledge of international logistics, including development process, new and determinative concepts, scientific methodology, theory and models of logistics discipline. | ||||||||
2) Uses appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in relevant areas, interpret the results and suggest solutions. | ||||||||
3) Designs a logistics system that will support the business mission and objectives. | ||||||||
4) Identifies uncertainties in the logistics and supply chain processes and takes measures to mitigate risks. | ||||||||
5) Can discover and create entrepreneurial opportunities and experience to successfully build and develop self-employment. | ||||||||
6) Analyzes the complex and rapidly changing conditions, the dynamics of the national / international business world, the relevant international logistics and supply chain environment | ||||||||
7) Can translate and explain the contents of documents written in English related to the field. | ||||||||
8) Communicates in written and spoken English with people of different social backgrounds, has global competence in tracking and interpreting global dynamics in logistics and supply chain fields. | ||||||||
9) Can demonstrate personal, professional, social and work ethic standards, assesses the ethical dimensions of the various applications in relevant fields, and becomes aware of the importance of ethical behavior in the process of collecting value added. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Discloses basic knowledge of international logistics, including development process, new and determinative concepts, scientific methodology, theory and models of logistics discipline. | |
2) | Uses appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in relevant areas, interpret the results and suggest solutions. | |
3) | Designs a logistics system that will support the business mission and objectives. | |
4) | Identifies uncertainties in the logistics and supply chain processes and takes measures to mitigate risks. | |
5) | Can discover and create entrepreneurial opportunities and experience to successfully build and develop self-employment. | |
6) | Analyzes the complex and rapidly changing conditions, the dynamics of the national / international business world, the relevant international logistics and supply chain environment | |
7) | Can translate and explain the contents of documents written in English related to the field. | |
8) | Communicates in written and spoken English with people of different social backgrounds, has global competence in tracking and interpreting global dynamics in logistics and supply chain fields. | |
9) | Can demonstrate personal, professional, social and work ethic standards, assesses the ethical dimensions of the various applications in relevant fields, and becomes aware of the importance of ethical behavior in the process of collecting value added. |
Field Study | |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Case Study | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Individual Project | |
Group project | |
Presentation | |
Peer Review | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 20 |
Homework Assignments | 2 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 14 | 28 |
Study Hours Out of Class | 16 | 80 |
Homework Assignments | 16 | 32 |
Midterms | 1 | 3 |
Final | 2 | 6 |
Total Workload | 197 |