Public Relations And Advertising | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MHIT127 | ||||||||
Course Name: | Marketing Management | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. ARZU KARAKURT KARABULUT | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The aim of this program is to provide students with an understanding of the basic concepts and principles of marketing. |
Course Content: | • Understanding Marketing Concept • Understanding the Marketing Process • Define Segmentation • Target Market Identification • Identify Positioning • Interpreting Marketing Mix in Different Shapes for Businesses Producing Goods and Services • Addressing Porter's Marketing Strategies |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction of the course Introducing the Instructor to the Students | |
2) | Macro and Micro Level Review of the Market Environment | |
3) | • Understanding the Business and Economics Framework • Identify the concept of supply • Identify the Demand Concept • Knowing the Form of Price • Comment on the Market Balance • Defining Competition in the Market | |
4) | Be able to make comments based on the bond between the business environment and the marketing environment | |
5) | • Be able to make comments on the general concern of the enterprise and operator • Understanding the relationship between knowledge and organization • Considering Business Sustainability in Markets and Competition Conditions | |
6) | Addressing Porter's Marketing Strategies | |
7) | • Interpreting the Value Chain • Interpreting about generic strategies • Cost Leadership • Central tendency • Differentiation • Comments on Suggestions for Competition • Comments on Balances in Five Power Analysis | |
8) | • To be able to define the concept of marketing from different angles | |
9) | • AMA's Marketing Definition • CIM Marketing Definition • Preparing a New Marketing Definition as a Customer | |
10) | • Chronological Analysis of Marketing Process | |
11) | • Chronological Analysis of Marketing Process • Understanding the Service Industry • Understanding the Goods Sector • Taking a Glance at Marketing | |
12) | • Handling Production • Establishing a Balance between Production and Marketing • Determining the Effect of Finance Function on Production • Determining the Effect of Finance Function on Marketing | |
13) | • Reviewing the Marketing Environment | |
14) | • Reviewing the Marketing Environment • Discussing the Macro Market • Addressing the Micro Market • Introduction to international markets | |
15) | exam |
Course Notes / Textbooks: | Principles of Marketing: Philip Kotler, The Free Press, U.S.A., Beta Basım Yayın, 2011., Pazarlama İlkeleri: İsmet Mucuk, Türkmen Kitabevi, 2014. |
References: | İnternet |
Learning Outcomes | 1 |
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Program Outcomes | |||
1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |||
2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | |||
3) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||
4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | 5 |
2) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | 3 |
3) | - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | 4 |
4) | - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. | 4 |
Field Study | |
Expression | |
Individual study and homework | |
Lesson | |
Reading | |
Homework | |
Project preparation | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Individual Project | |
Presentation | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Final | 1 | 1 |
Total Workload | 43 |