ENG111 Basic English IIstanbul Okan UniversityDegree Programs Public Relations and AdvertisingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: ENG111
Course Name: Basic English I
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
2 2 3 4
Language of instruction: TR-EN
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Foreign Language Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator : Öğr.Gör. ZEYNEP GÜLER
Course Lecturer(s): Öğr.Gör. EMRE SANCAK
Öğr.Gör. VOLGA KURBANZADE
Öğr.Gör. AYKUT GÜLŞAHİN
Onur HÜNER
osman 33
Öğr.Gör. CEM AKSİNER
Öğr.Gör. BURÇİN YAŞAR PAKKAN
Dr. BİLİNMİYOR BEKLER
Course Assistants:

Course Objective and Content

Course Objectives: To improve the students' basic English abilities.
Course Content: This course is conducted online. It aims to help students develop their General English skills at Elementary level. All four skill areas- Reading, Writing, Listening and Speaking- will be covered. Particular attention will be given to further expanding students’ vocabulary and to consolidating their grammar. At the end of this course, students will be able to introduce themselves, talk about daily routines, free time activities, and their abilities. In addition, they will be able to express quantities, to describe a place and to talk about past events.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
1) Listening:Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. "Speaking:Can make an introduction and use basic greeting and leave-taking expressions. Can ask how people are and react to news. Can understand everyday expressions aimed at the satisfaction of simple needs of a concrete type, delivered directly to them in clear, slow, and repeated speech by a sympathetic speaker. Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock."
2) "Communicative Language Competence:Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group. Can establish basic social contact by using the simplest everyday polite forms of greetings and farewells, introductions, saying please, thank you, sorry, etc."
3) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. Can understand instructions addressed carefully and slowly to them and follow short, simple directions." "Speaking: Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock."
4) "Commucative Language Competence:Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations.Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group. Can establish basic social contact by using the simplest everyday polite forms of greetings and farewells, introductions, saying please, thank you, sorry, etc."
5) Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. "Speaking: Can ask people for things and give people things. Can handle numbers, quantities, cost, and time. Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock. Can describe themselves, what they do, and where they live."
6) "Communicative Language Competence: Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group. Can establish basic social contact by using the simplest everyday polite forms of greetings and farewells, introductions, saying please, thank you, sorry, etc."
7) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. Can understand instructions addressed carefully and slowly to them and follow short, simple directions." Reading:Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support.
8) "Speaking: Can follow short, simple directions. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock. Can reply in an interview to simple, direct questions spoken very slowly and clearly in non-idiomatic speech about personal details. Can describe themselves, what they do, and where they live." "Communcative Language Competence:Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group."
9) Listening:Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. "Reading: Can understand short, simple postcards, emails, etc. Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support."
10) "Speaking: Can follow short, simple directions.Can reply in an interview to simple, direct questions spoken very slowly and clearly in non-idiomatic speech about personal details. Can ask and answer questions about themselves and other people, where they live, people they know, and things they have. Can indicate time by such phrases as next week, last Friday, in November, and three o‘clock." "Communicative Language Competence: Has a basic vocabulary repertoire of isolated words and phrases related to particular concrete situations. Shows limited control of a few simple grammatical structures and sentence patterns in a learned repertoire. Pronunciation of learned words and phrases can be understood by expert speakers used to dealing with speakers of their language group."
11) "Listening: Can follow speech that is very slow and carefully articulated, with long pauses for them to assimilate meaning. Can understand instructions addressed carefully and slowly to them and follow short, simple directions." "Reading: Can recognize familiar names, words, and very basic phrases on simple notices in the most common everyday situations. Can get an idea of the content of simpler informational material and short, simple descriptions, especially if there is visual support."
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1)
2) Verb to be: I, you and we, statements with ' be' / Question and short forms with I, you and We Giving personal information about yourself/Pron: Letters Asking for and giving personal information Preparation for Unit 1A-1B
3) Asking questions with 'what' Asking for personal information/ Giving personal information about yourself / pron: numbers Listening for personal information, listening for detailed information Preparation for 1C-1D
4) The verb be (he,she, they) / Yes -No questions and short ansers/ Articles a/an and the Ask for help in the classroom Listen to a classtroom conversation and say where the students are/ following instructions Preparation for 2A-2B
5) This and these / noun plurals/ Asking questions with 'where'/ Possessive ' and s' Respond to Thank you and I'm sorry Recognize classroom instructions Classroom conversations Preparation for 2C-2D
6) Possesive adjectives/ The verb'be' in statements, yes-no questions and short answers Show interest by repeating information and asking questions/ say people's ages Listen to people's description of friends and fill in missing words/ listening for specific information Preparation for 3A-3B
7) Information questions with 'be' Use 'really' to show surprise and interest/ Talk about family members Reading and family tree and asnwering questions Preparation for 3C-3D
8)
9) Simple present statements ( Affirmative and negatice)Writ / verb endings : he-she-it Describe a typical morning using the simple present / describe weekly routines/ ask and answer Yes-No questions about your week Listening to morning routines and weekly rountines Preparation for 4A-4B
10) Giving detailed responses in conversations/ Using the filler 'well' in conversations Listen to an interview with a teenager Reading for specific information: Read an article and American habits Preparation for 4C-4D
11) Simple present information questions Asking questions in two to be clear and not too direct Listen and guess the questions people answer Preparation for 5A-5B
12) Frequency adverbs Using ' I mean' to repeat your ideas or to say more Listen to how people use their phone Reading and article about technology addicts Preparation for 5C-5D
13) There is & There are / Quantifiers / Adjectives before nous Useing me too and me neither to show things in common Listening to a radio show for several times and places of events Preparation for 6A-6B
14) Using "me too" and "me neither" to show things in common Listening to a radio show for several times and places of events Preparation for 6C-6D
15)
16)

Sources

Course Notes / Textbooks: Touchstone 1
References: Online materials and worksheets

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

5

6

7

8

9

10

11

Program Outcomes
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Quizzes 6 % 30
Homework Assignments 2 % 20
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 14 28
Application 14 84
Homework Assignments 2 4
Quizzes 6 6
Final 1 1
Total Workload 123