Mechanical Engineering (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE431 | ||||||||
Course Name: | Eğlence Endüstrisinde Halkla İlişkiler | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Assoc. Prof. NEZAHAT HANZADE URALMAN | ||||||||
Course Lecturer(s): |
Assoc. Prof. NEZAHAT HANZADE URALMAN |
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Course Assistants: |
Course Objectives: | Bu dersi başarı ile tamamlayan öğrenciler; Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur Etkin sponsorluk dosyaları hazırlar ve sunar Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir. Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir. |
Course Content: | Week 1: Entertainment industry, organizational structures and communication Week 2 : Audience and segmentation in the entertainment industry Week 3: Entertainment news, communication with the entertainment press and social media Week 4 : Event types and event management in the entertainment industry Week 5 : Public relations practices in thematic amusement, history and culture parks Week 6 : Public relations practices in tourism sector Week 7: Midterm Week Week 8 : Public relations circle within the framework of publishing and digital publishing platforms Week 9: Public relations within the framework of major productions, independent films and festivals Week 10: Communication and public relations in video games Week 11: Public relations in the sports industry Week 12 Project Presentations Week 13 Project Presentations Week 14 Project Presentations |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Entertainment industry, organizational structures and communication. | none |
2) | Entertainment news, communication with the entertainment press and social media | none |
3) | Audience and segmentation in the entertainment industry | none |
4) | Public relations practices in thematic amusement, history and culture parks | none |
5) | Public relations practices in tourism sector | none |
6) | Event types and event management in the entertainment industry | none |
7) | Midterm week | none |
8) | Public relations circle around broadcasting and digital publishing platforms | none |
9) | Public relations around major productions, independent films and festivals | none |
10) | Communication and PR in Video Games | none |
11) | Public relations in the sports industry | none |
12) | Project Presentations | none |
13) | Project Presentations | none |
14) | Project Presentations | none |
Course Notes / Textbooks: | none |
References: | none |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||||||
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems. | ||||||||||||
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose. | ||||||||||||
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.) | ||||||||||||
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively. | ||||||||||||
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics. | ||||||||||||
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill. | ||||||||||||
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | ||||||||||||
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal. | ||||||||||||
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications. | ||||||||||||
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development. | ||||||||||||
11) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill. | ||||||||||||
12) In order to gain depth at least one, physics knowledge based on chemistry knowledge and mathematics; advanced mathematical knowledge, including multivariable mathematical and differential equations; familiarity with statistics and linear algebra. | ||||||||||||
13) The ability to work in both thermal and mechanical systems, including the design and implementation of such systems. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems. | |
2) | The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose. | |
3) | The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.) | |
4) | Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively. | |
5) | Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics. | |
6) | The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill. | |
7) | Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |
8) | Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal. | |
9) | Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications. | |
10) | Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development. | |
11) | The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill. | |
12) | In order to gain depth at least one, physics knowledge based on chemistry knowledge and mathematics; advanced mathematical knowledge, including multivariable mathematical and differential equations; familiarity with statistics and linear algebra. | |
13) | The ability to work in both thermal and mechanical systems, including the design and implementation of such systems. |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Technical Tour |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Observation | |
Individual Project |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 2 |