Economics and Finance(English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE431 | ||||||||
Course Name: | Eğlence Endüstrisinde Halkla İlişkiler | ||||||||
Course Semester: |
Spring |
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Course Credits: |
|
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Assoc. Prof. NEZAHAT HANZADE URALMAN | ||||||||
Course Lecturer(s): |
Assoc. Prof. NEZAHAT HANZADE URALMAN |
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Course Assistants: |
Course Objectives: | Bu dersi başarı ile tamamlayan öğrenciler; Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur Etkin sponsorluk dosyaları hazırlar ve sunar Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir. Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir. |
Course Content: | Week 1: Entertainment industry, organizational structures and communication Week 2 : Audience and segmentation in the entertainment industry Week 3: Entertainment news, communication with the entertainment press and social media Week 4 : Event types and event management in the entertainment industry Week 5 : Public relations practices in thematic amusement, history and culture parks Week 6 : Public relations practices in tourism sector Week 7: Midterm Week Week 8 : Public relations circle within the framework of publishing and digital publishing platforms Week 9: Public relations within the framework of major productions, independent films and festivals Week 10: Communication and public relations in video games Week 11: Public relations in the sports industry Week 12 Project Presentations Week 13 Project Presentations Week 14 Project Presentations |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Entertainment industry, organizational structures and communication. | none |
2) | Entertainment news, communication with the entertainment press and social media | none |
3) | Audience and segmentation in the entertainment industry | none |
4) | Public relations practices in thematic amusement, history and culture parks | none |
5) | Public relations practices in tourism sector | none |
6) | Event types and event management in the entertainment industry | none |
7) | Midterm week | none |
8) | Public relations circle around broadcasting and digital publishing platforms | none |
9) | Public relations around major productions, independent films and festivals | none |
10) | Communication and PR in Video Games | none |
11) | Public relations in the sports industry | none |
12) | Project Presentations | none |
13) | Project Presentations | none |
14) | Project Presentations | none |
Course Notes / Textbooks: | none |
References: | none |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||
1) Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models. | ||||||||
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | ||||||||
3) Explain the evolution of financial markets and institutions in a historical context and define how they operate. | ||||||||
4) Recognise the basic principles and regulations in the financial sector. | ||||||||
5) Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures. | ||||||||
6) Recognise, interpret and discuss the current economic issues both at the national and global levels. | ||||||||
7) Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication. | ||||||||
8) Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management. | ||||||||
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models. | |
2) | Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | |
3) | Explain the evolution of financial markets and institutions in a historical context and define how they operate. | |
4) | Recognise the basic principles and regulations in the financial sector. | |
5) | Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures. | |
6) | Recognise, interpret and discuss the current economic issues both at the national and global levels. | |
7) | Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication. | |
8) | Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management. | |
9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Technical Tour |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Observation | |
Individual Project |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 2 |