Sport Management
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE431
Course Name: Eğlence Endüstrisinde Halkla İlişkiler
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. NEZAHAT HANZADE URALMAN
Course Lecturer(s): Assoc. Prof. NEZAHAT HANZADE URALMAN
Course Assistants:

Course Objective and Content

Course Objectives: Bu dersi başarı ile tamamlayan öğrenciler;
Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular
Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur
Etkin sponsorluk dosyaları hazırlar ve sunar
Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir.
Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir.
Course Content: Week 1: Entertainment industry, organizational structures and communication
Week 2 : Audience and segmentation in the entertainment industry
Week 3: Entertainment news, communication with the entertainment press and social media
Week 4 : Event types and event management in the entertainment industry
Week 5 : Public relations practices in thematic amusement, history and culture parks
Week 6 : Public relations practices in tourism sector
Week 7: Midterm Week
Week 8 : Public relations circle within the framework of publishing and digital publishing platforms
Week 9: Public relations within the framework of major productions, independent films and festivals
Week 10: Communication and public relations in video games
Week 11: Public relations in the sports industry
Week 12 Project Presentations
Week 13 Project Presentations
Week 14 Project Presentations

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Upon successful completion of this course, students will be able to; Apply commonly used public relations practices to promote an event from a creative perspective Create public relations strategies for events or campaigns Prepares and presents effective sponsorship files Evaluates the results of campaign-based public relations practices in the entertainment industry. Produces creative content for events on various digital channels such as micro-blogs, blogs or v-blogs.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Entertainment industry, organizational structures and communication. none
2) Entertainment news, communication with the entertainment press and social media none
3) Audience and segmentation in the entertainment industry none
4) Public relations practices in thematic amusement, history and culture parks none
5) Public relations practices in tourism sector none
6) Event types and event management in the entertainment industry none
7) Midterm week none
8) Public relations circle around broadcasting and digital publishing platforms none
9) Public relations around major productions, independent films and festivals none
10) Communication and PR in Video Games none
11) Public relations in the sports industry none
12) Project Presentations none
13) Project Presentations none
14) Project Presentations none

Sources

Course Notes / Textbooks: none
References: none

Course-Program Learning Outcome Relationship

Learning Outcomes

1
Program Outcomes
1) Sports management students have advanced level theoretical and practical knowledge supported by textbooks, application tools and other resources which contain up-to-date information in the field.
2) Sport management students can transfer their opinions and suggestions for solutions to problems in written and orally, and share their ideas and solutions with problems by supporting them with qualitative and quantitative data.
3) Sports management students act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.
4) Sports management students can use the advanced theoretical and practical knowledge gained in the field and use the advanced knowledge and skills in the field to interpret and evaluate the data, to identify problems, to analyze problems, to develop solutions based on research and evidence.
5) Sports management students can conduct an advanced study independently and take responsibility as an individual and team member in order to solve unforeseen complex problems encountered in the applications related to their field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Sports management students have advanced level theoretical and practical knowledge supported by textbooks, application tools and other resources which contain up-to-date information in the field.
2) Sport management students can transfer their opinions and suggestions for solutions to problems in written and orally, and share their ideas and solutions with problems by supporting them with qualitative and quantitative data.
3) Sports management students act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.
4) Sports management students can use the advanced theoretical and practical knowledge gained in the field and use the advanced knowledge and skills in the field to interpret and evaluate the data, to identify problems, to analyze problems, to develop solutions based on research and evidence.
5) Sports management students can conduct an advanced study independently and take responsibility as an individual and team member in order to solve unforeseen complex problems encountered in the applications related to their field.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Observation
Individual Project

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Midterms 1 1 1
Final 1 1 1
Total Workload 2