| Course Objectives: |
The aim of the course is to introduce the basic concepts and practices of semiotics to students so that students can produce appropriate content for their changing needs and demands.
-To enable students to analyze all kinds of images they access through various platforms and use it in project development processes.
-To ensure that students master multi-layered communication processes by learning to create meaning through visuals and effective message transmission. |
| Course Content: |
Definition of semiotics, its development, basic concepts, the process of formation of indicators, types of signs, meaning, content and linguistic equivalents of signs, semiotics in art history, photography, motion picture, cinema and semiotics, media and semiotics, the role of semiotics in the communication process and the transmission of the message, semiotics and human-computer interaction, new media and semiotics relationship. |
| Week |
Subject |
Related Preparation |
| 1) |
Definition of semiotics, its basic concepts. |
https://www.youtube.com/watch?v=mA_LM-WMC1A https://www.youtube.com/watch?v=RZb7NFGBKhg |
| 2) |
Models developed by Saussure and Pierce.
Structuralism, Post-structuralism. |
Semiotics for Beginners, Daniel Chandler: http://visual-memory.co.uk/daniel/Documents/S4B/
Video: https://www.youtube.com/watch?v=LO9xl5n9aYI
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| 3) |
Semantic Meaning-Side Meaning and Codes in Semiotics. Terms in the process of creating meaning through signs. |
. |
| 4) |
Formation Process of signs. Metaphors and myths in semiotics. |
Video: https://www.youtube.com/watch?v=A0edKgL9EgM.
Books: David Crow, Visible Signs: an introduction to semiotics; AVA Publishing; Switzerland.
Umberto Eco, A Theory of Semiotics |
| 5) |
Linguistic equivalents of meaning, content and signs in semiotics. The relationship between meaning and culture. |
. |
| 6) |
Semiotics in the history of art.
Examination of symbols and themes used in artistic works and their reflections in today's modern culture. |
Durmuş Akbulut, Resim Neyi Anlatır.
Patrick De Rynck, Resim Nasıl Okunur.
Roland Barthes, Göstergeler İmparatorluğu.
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| 7) |
Photography, motion picture and semiotics.
Discussion of photography as a product of art, a part of popular culture and a means of communication offered to the reader through media and discussion of semiotics. |
video: https://www.youtube.com/watch?v=IIU73hOUmuw,
https://www.youtube.com/watch?v=gvUC82H0yq0.
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| 8) |
Photography, motion picture and semiotics.
The relationship between reality and image created through the media. Image power and simulation concept. |
https://undcomm504.files.wordpress.com/2013/01/montgomery-2006.pdf
Ödev-6: Okuma Ödevi. Jean Baudrillard, Simülakrlar ve Simülasyon
|
| 9) |
Cinema and semiotics relationship. |
Christian Metz , Film Language: A Semiotics of the Cinema. |
| 10) |
The role of semiotics in the communication process, the transmission of the message, interpretation and synthesis.
The place of semiotics in advertising. |
Roland Barthes, Görüntünün Retoriği, Sanat ve Müzik. |
| 11) |
Semiotics and typography.
Usage and meaning relationship with text and image. |
. |
| 12) |
Semiotics and human-computer interaction.
The place of the signs and symbols in the interface design.
Computer graphics and redirects. Pierce's information theory. |
Peter Bøgh Andersen (1990), A Theory of Computer Semiotics: Semiotic Approaches to Construction and Assessment of Computer Systems |
| 13) |
Formation of meaning in semiotics: Value, Order / Syntax and Paradigm concepts. |
. |
| 14) |
New media and semiotics relationship.
Relationship of semiotics with Internet 2.0, Internet, multimedia, interactivity, games, communication, media and especially social media. |
Patrick Kiernan (2018), Language, Identity and Cycling in the New Media Age. |
| 15) |
Final Exam. |
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Program Outcomes |
Level of Contribution |
| 1) |
Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems |
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| 2) |
Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment |
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| 3) |
Gain knowledge about basic and clinical medicine |
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| 4) |
Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept. |
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| 5) |
Apply basic medical procedures necessary for diagnosis and treatment of diseases |
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| 6) |
Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods |
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| 7) |
Treat patients in emergency situations and transport the patient when needed |
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| 8) |
Perform preventive medicine and forensic medicine applications |
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| 9) |
Evaluate the effects of environmental factors on human health |
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| 10) |
Gain knowledge about the structure and functioning of the National Health System |
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| 11) |
Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community |
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| 12) |
Define legal responsibilities and ethical principles |
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| 13) |
Act in accordance with professional values, ethical principles and legal regulations |
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| 14) |
Take responsibility for lifelong learning and personal assessment |
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| 15) |
Organize and attend to scientific meetings and conduct scientific projects |
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| 16) |
Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies |
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