Public Relations And Advertising | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MHIT238 | ||||||||
Course Name: | Event Organization and Relations With Press | ||||||||
Course Semester: |
Fall |
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Course Credits: |
|
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department/Faculty Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. ARZU KARAKURT KARABULUT | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The concept of public relations, associated with that area, you will be informed about the service areas and types of organizations. Although efficacy events and media; two strong ties are basic construction. Building relationships for event organization and for this purpose the necessary activities on planning, the course focuses on teaching the development and execution of competence “Event Management and Media Relations” will carry out work along with that of two fundamental in this context. |
Course Content: | • Will be able to examine the concept of event organization. • The event organizer will be able to examine the relationship with the press. • They will learn areas where public relations are related. • Public Relations will be able to research the service areas of the organization. • They will gain proficiency in researching and creating files of the organization being organized. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Araştırma Eleştirme Tartışma | sample organisation presentation |
1) | Araştırma Eleştirme Açıklama Tartışma | Sample organizations studied |
1) | Dersin anahatları tartışılır. Ders planı tartışılır. | none |
2) | Araştırma Eleştirme Açıklama | none |
3) | Araştırma Eleştirme Açıklama | none |
4) | Araştırma Eleştirme Açıklama | none |
5) | Araştırma Eleştirme Açıklama | Sample organizations studied |
6) | Araştırma | none |
7) | İnceleme Açıklama Tartışma | none |
8) | Uygulama • İnceleme • İş bölümünün belirlenmesi • Etkinlik organizasyonu çalışmaları | none |
9) | Araştırma İnceleme Tartışma | none |
10) | Araştırma İnceleme Tartışma | none |
11) | Araştırma İnceleme Tartışma | none |
12) | Değerlendirme | none |
13) | Dönem sonu değerlendirmesi yapılır. Dönem sonu değerlendirmesi yapılır. | none |
14) | Dönem sonu değerlendirmesi yapılır. Dönem sonu değerlendirmesi yapılır. | none |
Course Notes / Textbooks: | Yönetim ve Organizasyon El Kitabı: Prof. Dr. Salih GÜNEY, Kitap Yurdu Yayıncılık, 2012 Öğrenen Organizasyon Yolculuğu: Evrim ÇALKAVUR, Remzi Kitabevi, 2012 |
References: | İnternet |
Learning Outcomes | 1 |
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Program Outcomes | |||
1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |||
2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | |||
3) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||
4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |
2) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | |
3) | - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |
4) | - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. |
Field Study | |
Expression | |
Lesson | |
Reading | |
Homework | |
Social Activities |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Individual Project | |
Presentation | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 20 |
Homework Assignments | 1 | % 20 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 8 | 24 |
Study Hours Out of Class | 6 | 18 |
Total Workload | 42 |