Master of Business Administration non-thesis | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code: | TMBA563 | ||||||||
Course Name: | Küresel Pazarlama Yönetimi | ||||||||
Course Semester: |
Fall |
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Course Credits: |
|
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
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Mode of Delivery: | |||||||||
Course Coordinator : | Dr.Öğr.Üyesi EMİNE BAŞAK TAVMAN | ||||||||
Course Lecturer(s): |
Dr. BİLİNMİYOR BEKLER Dr.Öğr.Üyesi FATMA YONCA TUNÇ Dr.Öğr.Üyesi CEYDA OVACI |
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Course Assistants: |
Course Objectives: | |
Course Content: |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
Course Notes / Textbooks: | |
References: |
Learning Outcomes | ||||||
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Program Outcomes | ||||||
1) To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life | ||||||
2) To use scientific research methods and technology in decision processes of business | ||||||
3) Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions | ||||||
4) To be aware of current issues in the field of business and to gain sensitivity to problems | ||||||
5) Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner | ||||||
6) Defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities | ||||||
7) To be able to relate to other areas of business administration, to be aware of global and social ethical norms |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life | 5 |
2) | To use scientific research methods and technology in decision processes of business | 4 |
3) | Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions | 4 |
4) | To be aware of current issues in the field of business and to gain sensitivity to problems | 5 |
5) | Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner | 3 |
6) | Defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities | 4 |
7) | To be able to relate to other areas of business administration, to be aware of global and social ethical norms | 4 |
Semester Requirements | Number of Activities | Level of Contribution |
total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
total | % |