Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA101 Atatürk İlkeleri ve İnkılap Tarihi I TR 2 0 2 2
HRE101 İletişimin Temelleri TR 3 0 3 6
HRE103 Davranış Bilimleri TR 3 0 3 6
ISLT101 İşletmeye Giriş TR 3 0 3 7
TRD101 Türk Dili I TR 2 0 2 2
Foreign Language Elective 0 0 3 4
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA102 Atatürk İlkeleri ve İnkılap Tarihi II TR 2 0 2 2
HRE102 Halkla İlişkilerin Temelleri TR 3 0 3 8
HRE104 Reklamcılığın Temelleri TR 3 0 3 7
ISLT341 Pazarlama Yönetimi TR 3 0 3 7
TRD102 Türk Dili II TR 2 0 2 2
Foreign Language Elective 0 0 3 4
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE201 Pazarlama İletişimi TR 3 0 3 6
HRE203 Halkla İlişkiler Kampanyaları TR 3 0 3 6
HRE205 Reklam Kampanyaları TR 3 0 3 6
HRE207 Medya Okuryazarlığı TR 3 0 3 5
ISLT222 Girişimcilik Uygulamaları TR 2 0 2 3
University Elective 0 0
4. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE202 Medya, Kültür ve Toplum TR 3 0 3 6
HRE204 Sosyal Medya TR 3 0 3 6
HRE206 İletişim Kuramları TR 3 0 3 6
ISLT342 Marka Yönetimi TR 3 0 3 6
University Elective 0 0 3 6
5. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE301 Siyasal İletişim TR 3 0 3 6
HRE303 İkna Teknikleri TR 3 0 3 6
University Elective 0 0 3 6
Speciality Compulsory 0 0 3 6
Speciality Compulsory 0 0 3 6
6. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE302 İletişimde Araştırma Yöntemleri TR 3 0 3 6
HRE304 İletişim Hukuku TR 3 0 3 6
HRE306 Stratejik Marka İletişimi TR 3 0 3 6
Speciality Compulsory 0 0 3 6
Speciality Compulsory 0 0 3 6
7. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE401 Pazarlama Araştırmaları TR 3 0 3 7
HRE403 İletişim Etiği TR 3 0 3 7
University Elective 0 0 3 4
Speciality Elective 0 0 3 6
Speciality Elective 0 0 3 7
Speciality Elective 0 0 3 6
8. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HRE498 Staj I TR 0 0 0 4
HRE499 Bitirme Projesi TR 0 2 1 4
University Elective 0 0 3 6
Speciality Elective 0 0 3 6
Speciality Elective 0 0 3 7