ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
Istanbul Okan University
Degree Programs
Master of Arts in Sales and Marketing non-thesis
General Information For Students
Diploma SupplementErasmus Policy Statement
National Qualifications
Master of Arts in Sales and Marketing non-thesis
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA513 Marketing Strategy and Management TR 3 0 3 7
PMBA519 Sales and Sales Team Management TR 3 0 3 7
PMBA578 Current İssues İn Marketing TR 3 3 7
Department Elective 0 0 3 0
total 12 21
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA527 Customer Relationship Management (CRM) and Branding TR 3 0 3 7
PMBA575 Digital marketing TR 3 0 3 7
PMBA581 Brand Management TR-EN 3 0 3 7
Department Elective 0 0 3 7
total 12 28
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA600 Graduation Project 0 0 0 20
Department Elective 0 0 3 7
Department Elective 0 0 3 7
total 6 34