Master of Arts in Sales and Marketing non-thesis
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA513 Pazarlama Strateji ve Yönetimi TR 3 0 3 7
PMBA519 Satış ve Satış Gücü Yönetimi TR 3 0 3 7
PMBA578 Pazarlamada Güncel Konular TR 3 3 7
Department Elective 0 0 3 0
total 12 21
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA527 Müşteri İlişkileri Yönetimi (CRM) ve Markalaşma TR 3 0 3 7
PMBA575 Dijital Pazarlama TR 3 0 3 7
PMBA581 Marka Yönetimi TR-EN 3 0 3 7
Department Elective 0 0 3 7
total 12 28
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
PMBA600 Bitirme Projesi 0 0 0 20
Department Elective 0 0 3 7
Department Elective 0 0 3 7
total 6 34