Marketing (Master) (Without Thesis) (English)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
E-PMBA510	Sales And Sales Team Management	EN		3	0	3	7
E-PMBA513	Marketing Management	EN		3	0	3	7
E-PMBA525	Statistical Analysis Decision Making	EN				3	8
E-PMBA551	Advertising Management	EN		3	0	3	7
total						12	29

2. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
E-PMBA527	Customer Relationship Management (CRM)	EN		3	0	3	7
E-PMBA541	Marketing Research	EN		3	0	3	7
E-PMBA575	Dijital Marketing	EN		3	0	3	7
SBE-506	Seminar	EN		3	0	3	8
total						12	29

3. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

E-PMBA600

Graduation Project

EN

0

0

0

20

Department Elective

0

0

3

10

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
E-PMBA515	Management and Organization	EN		3	0	3	7
E-PMBA543	Services Marketing and Management	EN		3	0	3	7
E-PMBA545	Competition management	EN		3	0	3	7
E-PMBA549	Culture Consumption and Marketing	EN		3	0	3	7
E-PMBA555	Quantitative Marketing Models	EN		3	0	3	7
E-PMBA561	Local and International Transport	EN		3	0	3	7
E-PMBA563	Entertainment Culture and Marketing	EN		3	0	3	7
E-PMBA565	Media Marketing and New Methods Today	EN		3	0	3	7
E-PMBA567	Relationship Marketing	EN		3	0	3	7
E-PMBA569	Retail Management	EN		3	0	3	7
E-PMBA581	Brand Management	EN		3	0	3	7

Department Elective

0

0

3

10

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
E-PMBA515	Management and Organization	EN		3	0	3	7
E-PMBA543	Services Marketing and Management	EN		3	0	3	7
E-PMBA545	Competition management	EN		3	0	3	7
E-PMBA549	Culture Consumption and Marketing	EN		3	0	3	7
E-PMBA555	Quantitative Marketing Models	EN		3	0	3	7
E-PMBA561	Local and International Transport	EN		3	0	3	7
E-PMBA563	Entertainment Culture and Marketing	EN		3	0	3	7
E-PMBA565	Media Marketing and New Methods Today	EN		3	0	3	7
E-PMBA567	Relationship Marketing	EN		3	0	3	7
E-PMBA569	Retail Management	EN		3	0	3	7
E-PMBA581	Brand Management	EN		3	0	3	7