Marketing (English) (non-thesis) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
1. Semester | ||||||||
Course Code | Course Name | Language | Prerequisites | Theoretical | Practical | Credit | ECTS | |
E-PMBA510 | Sales And Sales Team Management | EN | 3 | 0 | 3 | 7 | ||
E-PMBA513 | Marketing Management | EN | 3 | 0 | 3 | 7 | ||
E-PMBA525 | Statistical Analysis Decision Making | EN | 3 | 8 | ||||
E-PMBA551 | Advertising Management | EN | 3 | 0 | 3 | 7 | ||
total | 12 | 29 |
2. Semester | ||||||||
Course Code | Course Name | Language | Prerequisites | Theoretical | Practical | Credit | ECTS | |
E-PMBA527 | Customer Relationship Management (CRM) | EN | 3 | 0 | 3 | 7 | ||
E-PMBA541 | Marketing Research | EN | 3 | 0 | 3 | 7 | ||
E-PMBA575 | Dijital Marketing | EN | 3 | 0 | 3 | 7 | ||
SBE-506 | Seminar | EN | 3 | 0 | 3 | 8 | ||
total | 12 | 29 |
3. Semester | ||||||||
Course Code | Course Name | Language | Prerequisites | Theoretical | Practical | Credit | ECTS | |
E-PMBA600 | Graduation Project | EN | 0 | 0 | 0 | 20 | ||
Department Elective | 0 | 0 | 3 | 10 | ||||
Department Elective | 0 | 0 | 3 | 10 | ||||
total | 6 | 40 |