Istanbul Okan University

Degree Programs

Marketing (Master) (With Thesis) (English)General Information For Students

Diploma Supplement Erasmus Policy Statement

National Qualifications

Marketing (Master) (With Thesis) (English)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

E-PMBA510

Sales And Sales Team Management

EN

3

0

3

7

E-PMBA531

Marketing Strategy

EN

3

0

3

7

Department Elective

0

0

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
E-PMBA515	Management and Organization	EN		3	0	3	7
E-PMBA521	Decision Making and Management İn Business	EN		3	0	3	7
E-PMBA541	Marketing Research	EN		3	0	3	7
E-PMBA543	Services Marketing and Management	EN		3	0	3	7
E-PMBA545	Competition management	EN		3	0	3	7
E-PMBA549	Culture Consumption and Marketing	EN		3	0	3	7
E-PMBA555	Quantitative Marketing Models	EN		3	0	3	7
E-PMBA557	Product Development and Design	EN				3	7
E-PMBA561	Local and International Transport	EN		3	0	3	7
E-PMBA563	Entertainment Culture and Marketing	EN		3	0	3	7
E-PMBA565	Media Marketing and New Methods Today	EN		3	0	3	7
E-PMBA567	Relationship Marketing	EN		3	0	3	7
E-PMBA569	Retail Management	EN		3	0	3	7

Department Elective

0

0

3

10

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
E-PMBA515	Management and Organization	EN		3	0	3	7
E-PMBA521	Decision Making and Management İn Business	EN		3	0	3	7
E-PMBA541	Marketing Research	EN		3	0	3	7
E-PMBA543	Services Marketing and Management	EN		3	0	3	7
E-PMBA545	Competition management	EN		3	0	3	7
E-PMBA549	Culture Consumption and Marketing	EN		3	0	3	7
E-PMBA555	Quantitative Marketing Models	EN		3	0	3	7
E-PMBA557	Product Development and Design	EN				3	7
E-PMBA561	Local and International Transport	EN		3	0	3	7
E-PMBA563	Entertainment Culture and Marketing	EN		3	0	3	7
E-PMBA565	Media Marketing and New Methods Today	EN		3	0	3	7
E-PMBA567	Relationship Marketing	EN		3	0	3	7
E-PMBA569	Retail Management	EN		3	0	3	7

2. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
E-PMBA527	Customer Relationship Management (CRM)	EN		3	0	3	7
E-PMBA575	Dijital Marketing	EN		3	0	3	7
E-PMBA581	Brand Management	EN		3	0	3	7
SBE-505	Seminar	EN		0	0	0	10
total						9	31

3. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
E-PMBA610	Master Thesis	EN				0	64
total						0	64