New Media And Communication
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE101
Course Name: İletişimin Temelleri
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. NEZAHAT HANZADE URALMAN
Course Lecturer(s):









Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to teach the cognitive explications and approaches of the communication. As a part of this course, communication notion will discussed as a process in psychological, social and cultural reflections and the functions of communication, key elements and operation of the communication process will be approached.
Course Content: Definition of communication concept; Characteristics of human communication;
Communication functions; Communication processes and items; Oral communication and spoken language; Written communication; Oral communication and spoken language; Problems and principles in communication; The process of communication process; Body language; Interpersonal communication; Lie and body language I; Lie and body language II;

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) At the end of the course, students will have the knowledge and skills in the following subjects: • Defining the concept of communication. • Characteristics of human communication. • Functions of communication. • Communication process and elements. • Oral communication and spoken language. • Written communication. • Problems and principles in communication. • The functioning of the communication process. • Body language. • Interpersonal distances. • Relationships between lying and body language.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Studying syllabus Giving information about the course and its requirements Assigned reading for next class session
2) • Defining the concept of communication. • Explaining the main purpose of communication. • Addressing the sociality of communication. • Defining communication as an activity carried out in different social layers. • Classification of the communication action. Assigned reading for next class session
3) • Addressing communication as a prerequisite for live life. • Explanation of the emotional language-proposition language distinction. • Evaluation of features that determine symbolic thought and language. • Explaining the relationships between thought, consciousness, cultural life, learning and communication. • Discussing the Evolution of Communication. Assigned reading for next class session
4) • To explain the relationship between communication and cultural systems. • Defining the functions of communication. • Explanation of the social functions of communication. • Explaining the transition from interpersonal communication to social communication. Assigned reading for next class session
5) • Defining the concept of process. • Disclosure of communication as a process. • Explanation of the basic elements of the communication process. Assigned reading for next class session
6) • Explaining the relationship between culture, perception and interpretation, and language. • Recursion and definition of residual information. • Assessing the origin and change of languages. • Addressing the concept of manipulation. Assigned reading for next class session
7) • Explanation of the basics of writing. • To explain the birth of the article. • Explaining the emergence of the alphabet with the evolution and spread of writing. • Explaining the emergence of printed article. • Addressing the social-cultural effects of writing. Assigned reading for next class session
8) • Explaining the relationship between culture, perception and interpretation, and language. • Recursion and definition of residual information. Assigned reading for next class session
9) • Explanation of the problems caused by the differences between the target and the buyer. • Disclosure of problems arising from distinctions in the definition of role and status relationships. • Explanation of the principles in the arrangement of messages. • Explaining the disruption of the message content. • Defining defensive communication and empathy concepts. Assigned reading for next class session
10) • Explanation of the basic communication model. • Evaluation of one-way communication and two-way communication. • Defining the concept of feed-back. • Explaining and exemplifying the concept of noise, coding, channel and environment. • Defining the common reference framework concept. Assigned reading for next class session
11) • Explanation of body movements. • Explanation of the head region, facial expressions and gaze. • Explain the effects of eyes and pupils. • Gestures, explanation of hand and arm movements. • Describe the eyes, postures and movements of the feet. Assigned reading for next class session
12) • Explanation of the private area and very close relationships. • Disclosure of personal space and close relationships. • Disclosure of social space or influx environment relationships. • Explanation of general area and environment relations. • Evaluation of handshaking as tactile forms of communication. Assigned reading for next class session
12) • Explanation of the private area and very close relationships. • Disclosure of personal space and close relationships. • Disclosure of social space or influx environment relationships. • Explanation of general area and environment relations. • Evaluation of handshaking as tactile forms of communication. Assigned reading for next class session
13) • Explanation of the relationship between lie and body language. • Sequence of body language signals that draw attention during lying. • Explaining the topics of touching the face, false smile, changes in the eyes and direction of the eyes. • Explanation of hesitation, posture of the body, knocking the foot, posture of the legs. • Explanation of crossing arms and legs, changes in the face, flushing. Assigned reading for next class session
14) • Explain the signs of distraction, restlessness, cosmetic corrections and inconsistencies. • Explaining the changes in voice tone, quick speech, time to answer questions, sweating and swallowing. • Wetting the lips, overly friendly approach, evaluation of eye rubbing. Assigned reading for next class session
15) • Final exam. No data
16) End of semester End of semester

Sources

Course Notes / Textbooks: Zıllıoğlu, M. (2010). İletişim Nedir? 2. Basım. İstanbul: Cem Yayınevi
Tayfun, R. (2014). Etkili İletişim ve Beden Dili. 5. Basım. Ankara: Nobel
References: Zıllıoğlu, M. (2010). İletişim Nedir? 2. Basım. İstanbul: Cem Yayınevi
Tayfun, R. (2014). Etkili İletişim ve Beden Dili. 5. Basım. Ankara: Nobel

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
2) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way
3) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
4) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
5) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
6) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
7) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. 4
2) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way 5
3) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. 5
4) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. 5
5) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. 5
6) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. 5
7) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation 4

Learning Activity and Teaching Methods

Field Study
Expression
Lesson
Group study and homework
Q&A / Discussion
Social Activities
Internship/Onsite Practice

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Individual Project
Presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 16 48
Laboratory 16 16
Application 16 16
Special Course Internship (Work Placement) 15 15
Field Work 16 16
Study Hours Out of Class 15 15
Presentations / Seminar 16 16
Project 16 16
Homework Assignments 15 15
Quizzes 16 16
Preliminary Jury 16 16
Midterms 16 16
Paper Submission 16 16
Jury 15 15
Final 16 16
Total Workload 268