Industrial Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE417

Course Name:

Public Relations in Art Management

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University / Foreign Language

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:	After a basic introduction to the field of strategic marketing communications, this course aims to provide an innovative perspective on the communication strategies of cultural institutions. Derste students who will be included in examples from the sector will have knowledge about fund resources and sponsorship development techniques.
Course Content:	Determine artistic needs of the public institutions Establish communication plans for different art institutions, including museums and galleries To provide new approaches for effective transfer of corporate identity of art institutions Prepare a sponsorship file Observing different funding sources and acquiring practice

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Civil society theories; transformation of civil society notion in history; civil society notion in history; Dynamics that provide to constitute civil society; definition of non-governmental organization; definition of non-profit organization; vision, mission and aim of non-governmental organization; types of non-profit organizations; development process of civil society as a third sector; different definitions of non-governmental organizations as a third sector; approaches oriented non-governmental organizational in different political structuring; organizational forms of non-governmental organizations in terms of democratic process; participant organization structure in non-governmental organization; importance of communication activity for non-governmental organization; in-house communication of non-governmental organization; importance and types of written communication in non-governmental organization; non-governmental organizations’ adaptation forms of new communication technologies to the in-house communication process.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction: Cultural Institution and communication	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
2)	If not, you are out: Strategy	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
3)	To make a difference: PR	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
4)	Critical factor: Press	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
5)	Sharp knife: Social media	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
6)	Investment in the future: Side fields / Sponsorships	Homework: assigned reading for next class session- Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
7)	MIDTERM EXAM	Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted onlin
8)	Course host / Fund Development	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
9)	Course guest / Sponsorship	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
10)	Art and the Private Sector: Patronage and sponsorship from the market: Turkey and one on the private sector support for the arts presentations on case examples from other countries	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
11)	Art and State: a report on the state of the art in relation to another country chosen by Turkey and group	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
12)	Economics of art: Discussion on the value of art	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
13)	Intermediaries: Collectors, Art Traders, Galleries, Art Museums, Curators, Biennials, Art Fairs, Auction: Presentation on Istanbul and Venice Biennials	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
14)	Case study / Budgeting for a small event Budgeting and financial management for a festival	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.
15)	General evaluation and closing	Homework: assigned reading for next class session - Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003. Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
16)	FINAL EXAM	Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online

Sources

Course Notes / Textbooks:	Selected sections from Event sponsorship / Bruce E. Skinner, Vladimir Rukavina, Hoboken, N.J. : John Wiley & Sons, c2003. Andrew McIlroy, “Funding the future: A user's manual for fundraising in the arts”, Grading and Assessment: Legal documents and other related articles and reading material posted online
References:	Hagoort, Giep. Art management: Entrepreneurial style. Eburon Uitgeverij BV, 2003.

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4)	Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5)	Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9)	Awareness of professional and ethical responsibility.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 5
Presentation	1	% 5
Midterms	1	% 30
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50