HRE451 Advertisement ProductionIstanbul Okan UniversityDegree Programs Geomatic EngineeringGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Geomatic Engineering
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE451
Course Name: Advertisement Production
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL
Course Lecturer(s): Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to aim the explanation of the production process and creative process of commercial film. During the course, terminology and basic concepts will be explained broadly. Students will be informed about the agencies, legislative regulations and the collaboration with the company of advertisement production as part of the course that approaches the process of film production and photo shoot.
Course Content: Advertising agency and its functioning; Media decisions and advertising environment in the advertising production process; Cost and measurement in written and pressed advertising media; Open air, cinema and internet measurement; Production company; Copywriter and production according to advertising media; Radio spot production; The visit to the dubbing studio; The television advertisement; Midterm exam; Television ad capture steps; Movie studio visit; Animation studio visit; Post production and stages; Post production studio visit; Final exam,

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Advertising agency and its functioning. • Media decisions and advertising media in the ad production process. • Cost and measurement in print and print advertising environments. • Measurement in open-air, cinema and internet. • Production company, structure and functioning. • Radio spot production. • Voice over studio, movie studio, animation studio and post production studio structures and operations. • Television advertisement shooting stages. • Post production and its stages.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) A brief reminder of the progress made regarding the advertising in the world and Turkey. • Disclosure of the place of advertisement in marketing communication. • Explaining the organizational structure of advertising agencies. • Describe the sections in the functioning of the agencies by listing. • Disclosure of the departments' responsibilities. Repetition of the stated issues. Reading the subject of the next lesson.
2) • Defining the advertising production process. • Addressing the issue of developing the advertising strategy. • Defining the determination of media decisions. • Disclosure of the identification of advertising media. Repetition of the stated issues. Reading the subject of the next lesson.
3) • Sorting the written advertising media. • To explain the concept of measurement in the press. • Explaining the concept of cost calculation in the press. • Sequencing of the advertising media broadcasting. • Explaining the concept of measurement on television. • Explanation of the concept of measurement in radio. Repetition of the stated issues. Reading the subject of the next lesson.
4) • Listing other advertising media in order. • Addressing the phenomenon of outdoor measurement. • Explaining the phenomenon of measurement in cinema. • Explaining measurement and planning on the Internet. • Explaining the structure and functioning of the advertising production company. Repetition of the stated issues. Reading the subject of the next lesson.
5) • Explaining the process of writing an ad text for print media. • Defining and exemplifying the Layout concept. • Defining the production stage in the ad text for the printed advertisement. • Explanation of the use of photographs in printed advertising. Repetition of the stated issues. Reading the subject of the next lesson.
6) • Explaining the preparation stages of the radio spot by sequencing. • Explanation of the points to be considered about writing text on the radio. • Addressing the sound selection in the radio spot. • Elaboration of the topic of music selection in the radio spot. • Explanation of jingle, stock music, commercial music, vocals, sound design, recording, mixing terms. Repetition of the stated issues. Reading the subject of the next lesson.
7) • Monitoring of the information acquired within the previous lesson through observation and reinforcement of the information by visiting the audio studio. Repetition of the stated issues. Reading the subject of the next lesson.
8) Sorting print media. • Sorting narration styles in television advertisements. • Explanation of the script writing. • Explaining the term story board and handling it with examples. • Sequence of the shooting phase. Repetition of the stated issues. Repetition of all subjects for the midterm exam.
9) Group discussion. Evaluation of the samples Repetition of the stated issues.
10) • Explaining the concept of subtitle. • Explaining preparations before shooting. • Explaining the concept of pre-production. • Defining the concept of PPM (pre production meeting). • Explaining the editing stage. • Explanation of the distribution and publication stages. Repetition of the stated issues. Read the topics of the next lesson.
11) • Making a visit to the movie studio, observing and reinforcing the information acquired within the previous lesson during the application stages. Repetition of the stated issues. Read the topics of the next lesson.
12) • Observing and reinforcing the information gained within the scope of the course through the visit to the animation studio. Repetition of the stated issues. Read the topics of the next lesson.
13) • Description of editing and assembly stages in post production. • Explaining the visual effect and online finishing stages in post production. • Defining the voice over stage in post production. • Explaining the color grading stage in post production. • Video transfer and synephect in post production, defining the stage Repetition of the stated issues. Read the topics of the next lesson.
14) • Observing and reinforcing the information obtained during the course with the visit of the post production studio. Repetition of topics for final exam.
15) • Description of editing and assembly stages in post production. • Explaining the visual effect and online finishing stages in post production. • Defining the voice over stage in post production. None
16) FİNAL EXAM Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu) Nesrin Tan Akbulut & Elif Eda Balkaş 2010. İstanbul: Beta Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları. Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan 2010. İstanbul: Beta

Sources

Course Notes / Textbooks: Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu)
Nesrin Tan Akbulut & Elif Eda Balkaş
2010. İstanbul: Beta
References: Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları.
Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan
2010. İstanbul: Beta

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) Awareness of professional and ethical responsibility.
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Awareness of professional and ethical responsibility.
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Lesson
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Application
Observation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Homework Assignments 3 % 5
Midterms 1 % 40
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Course Hours 16 3 48
Midterms 1 1 1
Final 1 1 1
Total Workload 50