| Week |
Subject |
Related Preparation |
| 1) |
• Below the course content.
• Explains the concept of marketing and its components.
• Explain consumer-centered marketing mix approaches.
• Explains the understanding of production, product and sales in marketing.
• Opens an integrated marketing approach. |
The course content and the review of the book |
| 2) |
• Lists information technologies used in the development of marketing.
• Explains the changes created by information technologies in the development of marketing.
• Explains new marketing approaches emerging with information technologies.
• Defines new applications emerging with information technologies.
• Compares modern marketing and traditional marketing. |
Initiation of final project work
Reading related lecture notes |
| 3) |
• Describes the effects of developments in information technologies on marketing.
• Describes and plans marketing methods on the internet.
• Evaluates the effective use of databases in marketing.
• Explains the ways of developing databases based strategy in marketing.
• Explain the importance of using databases in terms of competition. |
Initiation of final project work
Reading related lecture notes |
| 4) |
• Explains the contributions of the internet environment for effective brand communication.
• Explains and compares marketing with web 1.0 size and web 2.0 size.
• Evaluates the change in consumer behavior that occurs with Web 2.0.
• Defines the tools and platforms of the Web 2.0 environment in terms of their features.
• Evaluates the tools and platforms of the Web 2.0 environment in terms of affecting consumer behavior. |
Continuation of final project work
Evaluation of samples
Reading related lecture notes |
| 5) |
• Explain social media marketing.
• Plans methods in social media marketing.
• Develops strategy for social media marketing.
• Describes the application methods of emerging methods with social media marketing.
• Evaluates social media marketing activities. |
Continuation of final project work
Reading related lecture notes |
| 6) |
• Describes marketing activities in popular social media tools.
• Evaluates marketing activities in social media tools.
• Explain how to use social networks in marketing effectively.
• Evaluates corporate practices in social networks in terms of their effects on marketing.
• Explains planning product oriented and institutional oriented branding studies on social media. |
Continuation of final project work
Reading related lecture notes |
| 7) |
• MIDTERM
• Explain the benefits of using databases and data for marketing purposes to businesses.
• Defines the communicative features of social media in terms of marketing.
• Evaluates a transformation in marketing methods, with consumers shifting to social networks and less reliance on traditional channels.
• Defines the difference of social media marketing from traditional marketing. |
Continuation of final project work
Reading related lecture notes |
| 8) |
• Explains the place of blogs in marketing communication.
• Explains blog types.
• Explains the main features and benefits of blogs for blog owners.
• Explains the ways organizations are communicating with blog owners.
• Describes the ways of using corporate blogs for marketing and public relations. |
Continuation of final project work
Reading related lecture notes |
| 9) |
• Defines the microblog.
• Explains the place and function of microblogs in marketing communication.
• Describes the benefit of institutions without microblogging.
• Analyze the relationship between microblogging and consumer behavior.
• Explains how to use microblogs to form a marketing strategy. |
Continuation of final project work
Reading related lecture notes |
| 10) |
• Explains the marketing purposes of "YouTube" and "Flickr" media sharing sites.
• Explains the purpose and methods of using podcasts in marketing.
• Explain the marketing methods of podcasts.
• Explains podcast usage ways in B2B communication.
• Explains the various uses of podcasts. |
Continuation of final project work
Reading related lecture notes |
| 11) |
• Explains the concept of mobile marketing.
• Explain mobile marketing strategies.
• Describes the development process of mobile marketing in the world.
Lists the objectives of mobile marketing.
• Describes new marketing fictions born with mobile technologies. |
Continuation of final project work
Writing an essay on the issues raised in the classroom |
| 12) |
• MIDTERM EXAM 2
• Explains the purpose and methods of using blogs in marketing communication.
• Explains the purpose and method of using microblogs in marketing communication.
• Explains the purpose and method of use of media sharing sites in marketing communication.
• Evaluates mobile marketing strategies. |
Investigate case studies with related topics to discuss the class. |
| 13) |
• Defines the concept of social marketing.
• Defines green marketing.
• Explains communication practices for green marketing.
• Defines guerrilla marketing.
• Explains the communication methods used in guerrilla marketing. |
Evaluation of samples.
Classroom discussion. |
| 14) |
• Explain the concept of interactive marketing.
• Describes the applications within the scope of interactive marketing.
• Explain the concept of word of mouth marketing.
• Explains word of mouth marketing practices.
• Compares current marketing trends. |
Evaluation of samples.
Classroom discussion. |
| 15) |
• Final Project.
• Final Presentation.
• Describes the communication practices carried out under various marketing trends.
• Evaluates the effects of communication practices carried out under various marketing trends.
• Compares marketing trends. |
Student presentations
Examination and evaluation of samples
Classroom discussion. |
| 16) |
End of semester |
End of semester |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field. |
|
| 1) |
Graduates are capable of performing written and oral translation in at least one field of expertise, in accordance with the existing needs of professional life. |
|
| 2) |
To be able to use advanced theoretical and applied knowledge in the field.
To be able to interpret and evaluate data, identify problems, analyze, and develop solutions based on research and evidence using advanced knowledge and skills in the field. |
|
| 2) |
Graduates have multilingual communication skills adequate to produce written and oral translations in language categories A, B, and C (language levels according to the European Language Portfolio on a Global Scale; language A at C2 level, language B at B2 level, language/s C at B1 level). |
|
| 3) |
To be able to conduct an advanced study related to the field independently.
To take responsibility individually and as a team member to solve unforeseen and complex problems encountered in applications related to the field.
To be able to plan and manage activities for the development of employees under their responsibility within the framework of a project. |
|
| 3) |
Graduates become familiar with the intellectual and cultural traditions in the cultures speaking A, B, and C languages and obtain awareness about behaviors and attitudes specific to such cultures. |
|
| 4) |
To be able to evaluate the advanced knowledge and skills in the field with a critical approach,
To be able to determine learning needs and direct learning.
To be able to develop a positive attitude towards lifelong learning. |
|
| 4) |
Graduates analyze written and oral texts produced in A, B and C languages, and comment on and translate them into the language A or B. |
|
| 5) |
To be able to inform the related people and institutions on the subjects related to the field; To be able to convey their thoughts and solution suggestions for problems verbally and in writing.
To be able to share their thoughts and solution suggestions on issues related to the field with the experts and non-experts by supporting them with quantitative and qualitative data.
To be able to organize and implement projects and activities for the social environment in which they live with a sense of social responsibility.
To be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
To be able to use information and communication technologies with at least the European Computer Driving License Advanced Level computer software required by the field. |
|
| 5) |
Graduates use the contemporary tools and techniques required for the practice of translation, as well as information and communication technologies together with computer hardware and software knowledge required by the field. |
|
| 6) |
Graduates possess sufficient knowledge of theoretical and methodological approaches in translation studies to begin graduate studies in the field. |
|
| 6) |
Acting in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of the field.
Having sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety. |
|
| 7) |
Graduates possess sufficient knowledge to evaluate issues related to the education of translators as well as to occupational organizing and ethics within the profession, and to propose, from a social and scientific perspective, solutions to such issues in the various fields in which the need for translation arises. |
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| 8) |
Graduates have the ability to perform disciplinary as well as inter-disciplinary team work. |
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