SAG309 Health CommunicationIstanbul Okan UniversityDegree Programs Industrial Engineering (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Industrial Engineering (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: SAG309
Course Name: Health Communication
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 4
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University / Foreign Language
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. AYSUN DANAYİYEN
Course Lecturer(s): Dr.Öğr.Üyesi AYSE DUDU KILINÇ
Dr.Öğr.Üyesi HAVVA PALACI
Course Assistants:

Course Objective and Content

Course Objectives: To be able to comprehend Health Communication, which covers all kinds of communication with health content, as a form of communication that the people and groups related to the health topic carry out for the target groups concerned.
Course Content: To be able to recognize the health communication levels such as personal communication, interpersonal communication, group communication (including organizational communication), mass communication and social marketing methods. Understanding the importance of the stages of development and change of health behavior through the influence of communication on behavior modification, gaining an approach to developing a health communication program with examples and impressive-persuasive health messages

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Describe health communication by defining health and communication, and know how it is developed.
2) Know the levels at which health communication can take place, acquire personal, interpersonal, group and mass communication
3) Comprehends the effect of communication on creating behavior change and health behavior development-changing stages.
4) Recognize behavioral theories and models used in health communication
2 - Skills
Cognitive - Practical
1) Know the process of health communication program development.
3 - Competences
Communication and Social Competence
1) Recognize the theories about the effects of mass media used in health communication
Learning Competence
Field Specific Competence
1) To develop impressive-convincing health messages, health communication campaign examples are being examin.
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) • Describe the program • The concept of health communication is given in the topics to be discussed.
2) Introduction to Health Communication Communication, communication process, basic items, definition of health concept, health resources and risks, development of health, concept of health communication Homework. Patch Adams will be followed.
3) Development of Health Communication Concept Development of health communication concept, history, disciplines affecting health communication, definition of health communication and limits of health communication field and health communication levels.
4) Health Communication Levels (Self-communication) Self-awareness, awareness, the theory of needs, learned helplessness Think, match, share: questions and comments on the direction of film communication Team work: Notification of teams being created and the hospitals to be compared. Begin following Facebook and twitter sharing. Homework: İnside Out animation film to be watched
5) Health Communication Levels (Level of interpersonal communication) Interpersonal communication, interpersonal health communication approach and models health personel patient relations message production, verbal, nonverbal communication, listening skills, empathy, personal role, communication barriers. Think, match, share: related to animated film
6) Health Communication Levels (Group communication level and Mass Communication) Group communication, organizational communication, corporate importance and functions of communication Mass communication and scientific field information, health information control and media, effects on globalization and public health information, health literacy and media Think, match, share: questions and comments about media societies
7) Midterm exam
8) Behavioral change in the field of health, Health Behavior Theories The formation of health-related behavior, Explanatory Theories The Causeful Action Theory Action based on the cause Planned Behavior Theory Theory of Change Health Belief Model Consumer information processing model The theory of diffusion of innovations
9) Health Communication Program Development, Health Communication Campaigns History of health communication campaigns General information on health communication campaigns Health Communication Planning Before Campaign Process Planning / Start-up phase Communication Plan
10) Health Communication Program Development, Health Communication Campaigns, Target group Target Audience Concept Determining the Target Audience Target audience in health communication Target audience separation in health communication campaigns Public Relations Studies and advocacy from health communication methods
11) Health Communication Program Development (Implementation - design phase) What can be done with health communication campaign, planning, precede-proceed progress, need-based planning, development of communication strategies, determination of goals
12) Health Communication Program Development (impact assessment) Assessment stage, valuation methodology and theory-oriented, cooperation and the sharing of findings, generalizations about health communication campaigns, examples from Turkey and world health communication campaigns
13) TEAM PRACTICE PROJECT PROPOSAL
14) TEAM PRACTICE PROJECT PROPOSAL
15) final exam

Sources

Course Notes / Textbooks: • Kevin B. Wright, Lisa Sparks, H. Dan O'Hair, John Wiley & Sons, (2012) Communication in the 21st Century
. ​Health Communication: From Theory to Practice, Second Edition.
. Tabak Selçuk Ruhi. (1999). Sağlık İletişimi. Literatür Yayıncılık.
• Okay Ayla (2014). Sağlık İletişimi. Derin Yayınları.
• Çınarlı İnci (2008). Sağlık İletişimi ve Medya .Nobel Yayın Dağıtım.

References: • Dersin sorumlusu tarafından belirlenen okumalar ve videolar.

Course-Program Learning Outcome Relationship

Learning Outcomes

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7

Program Outcomes
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Observation
Group project
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 5
Quizzes 5 % 5
Presentation 1 % 10
Project 1 % 20
Midterms 1 % 20
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 5 10 50
Presentations / Seminar 1 1 1
Project 1 20 20
Quizzes 5 2 10
Midterms 1 1 1
Final 1 1 1
Total Workload 125