| Week |
Subject |
Related Preparation |
| 1) |
• Describe the course.
• Explain why study financial markets.
• Explain why study financial institutions.
• Define function of financial markets.
• Define structure of financial markets.
• Explain internationalization of financial markets.
• Syllabus.
• Illustrate the structure of financial system.
• Differentiate debt and equity markets.
• Differentiate primary and secondary markets.
• Differentiate exchanges and over-the-counter markets.
• Differentiate money and capital markets.
• Assess international bond market, Eurobonds, and Eurocurrencies.
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| 2) |
• Discuss the determinants of asset demand.
• Define the bond market: demand and supply Framework.
• Explain the market equilibrium in the bond market.
• Explain the determination of interest rates: demand and supply shifts.
• Evaluate the Bond Market framework under different macroeconomic policies.
• Determine the factors affecting the asset demand.
• Analyze how and towards which direction that wealth, expected returns, risk and liquidity affect the demand of an asset.
• Identify the supply and demand in the Bond Market.
• Assess the market equilibrium in the bond market.
• Assess how equilibrium interest rates change with the help of bond market framework.
• Analyze the changes in the interest rate due to expected Inflation: The Fisher Effect.
• Illustrate the changes in the interest rate due to a business cycle expansion.
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Review the Syllabus. |
| 3) |
• Explain the Purpose of the Capital Market.
• List and discuss the Types of Bonds.
• Explain Treasury Notes and Bonds.
• Explain Municipal Bonds.
• Explain Corporate Bonds.
• Demonstrate the Valuation of Bonds.
• Discuss the capital market participants.
• Discuss the capital market trading.
• Differentiate treasury notes and bonds.
• Recognize the risk in the municipal bond market.
• Analyze the characteristics of corporate bonds.
• Compute the value of coupon bonds.
• Compute the current yield.
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Read, in Mishkin and Eakins, chapter 12 on pages 279-301.
Review the Lecture Notes
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| 4) |
• Distinguish the Common Stock and Preferred Stock.
• Explain how stocks are sold.
• Recognize the pricing of common stocks.
• Price-Earnings Valuation Method.
• State how the market sets security prices.
• Compute the price of common stock with the one-period valuation model.
• Compute the price of common stock with the Generalized Dividend Valuation Model
• Assess and analyze the Gordon Growth Model.
• Assess and analyze the price earnings valuation method.
• Recognize the stock market functioning with regard to equilibrium price settlements.
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Read, in Mishkin and Eakins, chapter 13 on pages 302-323.
Review the Lecture Notes.
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| 5) |
• Explain The Rational Expectations Theory.
• Explain The Efficient Market Hypothesis.
• Recognize the evidence in favor of the Market Efficiency.
• Recognize the evidence against the Market Efficiency.
• Discuss the several cases on the Market Efficiency.
• Identify the Behavioral Finance.
• Discuss the Weak Form of Market Efficiency.
• Discuss the Stronger Form of Market Efficiency.
• Illustrate the empirical evidence on the Efficient Market Hypothesis.
• Discuss the Application: An Exception That Proves the Rule: Ivan Boesky (Chapter 6, p.122).
• Discuss the Application: Should Foreign Exchange Rates Follow a Random Walk? (Chapter 6, p124).
• Discuss the Application: Should You Hire an Ape as Your Investment Adviser? (Chapter 6, p.127).
• Discuss the implications of Behavioral Finance
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Read, in Mishkin and Eakins, chapter 6 on pages 116-133.
Read, in Mishkin, chapter 7 on pages 186-208
Review the Lecture Notes
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| 6) |
• Recognize the Eight Basic Facts About Financial Structure Throughout the World.
• State and describe Transaction Costs.
• Discuss How Transaction Costs Influence Financial Structure.
• Discuss How Financial Intermediaries Reduce Transaction Costs.
• Differentiate the Asymmetric Information: Adverse Selection and Moral Hazard.
• Recognize the Lemons Problem in the Stock and Bond Market.
• Identify conflicts of interest with regard to ethcical behavior in financial institutions
• Discuss that stocks are not the most important source of external financing for businesses.
• Discuss that issuing marketable debt and equity securities is not the primary way in which businesses finance their operations.
• Discuss that indirect finance, which involves the activities of financial intermediaries, is many times more important than direct finance, in which businesses raise funds directly from lenders in financial markets.
• Discuss that financial intermediaries, particularly banks, are the most important source of external funds used to finance businesses.
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Lecture.
Application.
Read, in Mishkin, chapter 8 on pages 208-232.
Read, in Mishkin and Eakins, chapter 7 on pages 134-162.
Review the Lecture Notes.
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| 7) |
• Recognize the Eight Basic Facts About Financial Structure Throughout the World (CONTINUED)
• State and describe Transaction Costs.
• Discuss How Transaction Costs Influence Financial Structure.
• Discuss How Financial Intermediaries Reduce Transaction Costs.
• Differentiate the Asymmetric Information: Adverse Selection and Moral Hazard.
• Recognize the Lemons Problem in the Stock and Bond Market.
• Identify conflicts of interest with regard to ethical behavior in financial institutions
• Discuss that the financial system is among the most heavily regulated sectors of the economy.
• Discuss that only large, well-established corporations have easy access to securities markets to finance their activities.
• Discuss that collateral is a prevalent feature of debt contracts for both households and businesses.
• Discuss that debt contracts typically are extremely complicated legal documents that place substantial restrictions on the behavior of the borrower.
• Recognize the tools to help solve Adverse Selection problems.
• Analyze Moral Hazard: Choice between debt and equity contracts.
• Discuss how Moral Hazard influences financial structure in debt markets.
• Identify the ethics in financial instituions concerning the issue of conflicts of interest, particulary with a strong emphasis on the recent financial crisis.
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Lecture.
Application.
Read, in Mishkin, chapter 8 on pages 208-232.
Read, in Mishkin and Eakins, chapter 7 on pages 134-162.
Review the Lecture Notes.
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| 8) |
• Midterm Exam
• Discuss the Midterm Exam.
• Explaining the specifics of the Midterm Exam.
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Lecture.
Application.
Read, in Mishkin, chapter 12 on pages 313-338.
Read, in Mishkin and Eakins, chapter 8 on pages 163-190.
Review the Lecture Notes.
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| 9) |
• Explain the Agency Theory and the definition of a Financial Crisis.
• Classify the Dynamics of Financial Crisis in Advanced Economies.
• Discuss the Great Depression and 2007-2009 financial crisis.
• Classify Dynamics of Financial Crisis in Emerging Market Economies
• Discuss the financial liberalization/globalization process.
• Recognize the Financial Crisis in Advanced Economies; Stage One: Initiation of Financial Crisis.
• Recognize the Financial Crisis in Advanced Economies; Stage Two: Banking Crisis
• Recognize the Financial Crisis in Advanced Economies; Stage Three: Debt Deflation
• Anlaze the Great Depression and the Credit Crunch.
• Recognize the Financial Crisis in Emerging Economies; Stage One: Initiation of Financial Crisis
• Recognize the Financial Crisis in Emerging Economies; Stage Two: Currency Crisis
• Recognize the Financial Crisis in Emerging Economies; Stage Three: Full-Fledged Financial Crisis
• Analyze and discuss the Financial Crisis in Mexico, 1994-1995; East Asia, 1997-1998; and Argentina, 2001-2002.
• Analyze and discuss the Financial Crisis in Mexico, 1994-1995; East Asia, 1997-1998; and Argentina, 2001-2002.
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Read, in Mishkin, chapter 12 on pages 313-338.
Read, in Mishkin and Eakins, chapter 8 on pages 163-190.
Review the Lecture Notes.
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| 10) |
• Define The Money Markets.
• Explain The Purpose of Money Markets.
• Discuss the Participants in the Money Markets.
• Classify the Money Market Instruments.
• Compare the Money Market Securities.
• Discuss Why Do We Need the Money Markets?
• State the Money Market cost advantages.
• Explain and discuss the Treasury Bills.
• Explain and discuss the Federal Funds (Interbank Market).
• Explain and discuss the Repurchase Agreements (REPO).
• Compare money market securities: Interest Rates and Liquidity.
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Read, in Mishkin and Eakins, chapter 11 on pages 254-278.
Review the Lecture Notes
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| 11) |
• Define the Mortgage Market.
• Explain the Characteristics of Residential Mortgage.
• Discuss the Types of Mortgage Loans.
• Explain the Secondary Mortgage Market.
• Explain and discuss the Securitization of Mortgages.
• Identify the Subprime Mortgages and Collateralized Debt Obligations.
• Recognize the Mortgage Interest Rates.
• Discuss the Loan Terms.
• Discuss the Mortgage Loan Amortization.
• Justify the specifics of Mortgage Backed Security.
• Identify the Pass Through Securities.
• Discuss the Subprime Mortgages and the Real Estate Bubble in the US.
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Read, in Mishkin and Eakins, chapter 14 on pages 323-343.
Review the Lecture Notes
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| 12) |
• Define the Foreign Exchange Market
• Explain the Exchange Rates in the Long-Run
• Law of One Price
• Theory of Purchasing Power Parity
• Explain the Exchange Rates in the Short-Run: Supply and Demand Framework
• Explain the Changes in Exchange Rates
• Application: Changes in the Equilibrium Exchange Rates
• Application: The Subprime Crisis and the Dollar
• Explain Foreign Exchange Market.
• Define Law of One Price.
• Define Purchasing Power Parity (PPP).
• Illustrate a Supply and Demand Analysis of Exchange Rates.
• Recognize the changes in the exchange rates.
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Lecture.
Application.
Read, in Mishkin and Eakins, chapter 15 on pages 344-374.
Review the Lecture Notes
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| 13) |
• Define the Asymmetric Information (Adverse Selection and Moral Hazard) and Financial Regulation
• Describe the Government Safety Net (emphasis on "Too Big To Fail" phenomenon)
• Explain the Restrictions on Assets Holdings and Bank Capital Requirements (strong emphasis on off-balance-sheet activities and the Basel Accord)
• State the importance of Risk Management
• Identify the Disclosure Requirements and ethics in financial reporting.
• Explain the International Financial Regulation
• Recognize bank panics and deposit insurance
• Recognize adverse selection and government safety net
• Moral Hazard and the government safety net
• Explain the Too Big to Fail phenomenon
• Describe the Basel Accord (Basel II vs Basel III).
• Recognize the restrictions on asset holdings, capital requirements and prompt corrective action
• Explain the assessment of risk management
• Identify the concepts of disclosure requirements, consumer protection and restrictions on competition.
• Identify the specifics of International Financial Regulations regarding the code of ethics in financial reporting.
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Read, in Mishkin, chapter 10 on pages 261-280.
Read, in Mishkin and Eakins, chapter 18 on pages 425-454.
Review the Lecture Notes
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| 14) |
• Review: Evaluate the Bond Market framework under different macroeconomic policies.
• Review: Recognize the pricing of common stocks.
• Review: Recognize the Eight Basic Facts About Financial Structure Throughout the World.
• Review: Recogize the specifics of the money markets, the mortgage markets and the foreign exchange markets
• Review: Identify the importance of the financial regulation
• Analyze the changes in the interest rate due to expected Inflation: The Fisher Effect.
• Illustrate the changes in the interest rate due to a business cycle expansion.
• Compare money market securities: Interest Rates and Liquidity.
• Assess and analyze the Gordon Growth Model.
• Analyze mortgage contracts.
• Explain the specifics of the foreign exchange markets.
• Describe the process of financial regulation.
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Review Lecture Notes. |
| 15) |
• Evaluate students via final exam.
• Assess the student’s performance throughout the semester.
• Analyze the final exam results in terms of further amelioration of the course.
• Assess how to value a bond
• Assess how to analyze the risk and term structures of interest rates
• Assess how to value a common stock
• Assess how to analyze the rational expectations theory
• Assess how to value a mortgage contract.
• Assess how to value money market instruments
• Assess how to analyze the mortgage contracts, foreign exchange market equilibrium.
• Assess how to recognize the financial crisis in developed and developing countries.
• Assess how to identify the implications of the financial regulation.
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Review the Lecture Notes. |
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Program Outcomes |
Level of Contribution |
| 1) |
1. Comprehending theories of interpersonal communication,
2. Know the basic concepts and practices of public relations and advertising, |
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| 2) |
1. Understanding the basic principles and principles of communication and developing a point of view in this direction,
2. Be able to understand and interpret theoretical approaches in the field of communication,
3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators,
4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline,
5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication,
6. Data compilation, application, analysis and interpretation of results,
7. Apply to the field and solve problems of basic behavioral sciences,
8. Ability to plan, define, model and solve related to public relations campaigns,
9. Understanding the interaction between public relations and management which is a business function,
10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results,
11. Related to advertising campaigns planning, definition, modelling and ability to solve,
12. Acquire and use managerial skills in the advertising sector,
13. Media research, planning and purchasing knowledge and skills,
14. Design and implement to the advertisement materials for various advertisement channels |
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| 3) |
1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project,
2. Working as a team member and taking responsibility,
3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation,
4. Recognizing, understanding and designing elements of successful corporate communication,
5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards,
6. Apply creative thinking methods and techniques,
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| 4) |
1. Comprehending media literacy skills in the news taking process,
2. Comprehension of conceptual connections between public relations, advertising and politics,
3. Having knowledge and interpretation about the periodical processes of advertising,
4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, |
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| 5) |
1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes,
2. Applying to public relations, advertising and communication fields following new methods and technologies,
3. To use information communication technologies strategically within advertising and marketing,
4. To be able to comprehend and use contemporary techniques and software in the field of visual design,
5. To be able to follow national and international the contemporary problems, threads in the field of advertising,
6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views,
7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts,
8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses,
9. When practicing their profession, take care to ensure fair representation of the views of all interested parties,
10. Respecting the principle of confidentiality of confidential information that can be obtained by professions,
11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed.
12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose,
13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication,
14. Supporting precautionary approaches to environmental problems in the business world,
15. To support all kinds of activities and formation that will increase environmental responsibility,
16. To support the development and diffusion of environmental friendly technologies, |
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| 6) |
1. Understand social organizations and institutions, family, religious institutions and their relationship with communication,
2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing,
3. To know and understand the quality concept in public relations and advertisement,
4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns,
5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality,
6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting,
7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results,
8. To be able to interpret legal regulations intented for communication and advertisement field,
9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes,
10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer,
11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights,
12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment,
13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies,
14. Performing public relations and advertising profession so as not to damage the public interest,
15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical,
16. Acting in harmony with articles the Idea and Artworks Law during the works,
17. Do not accept tasks that are contrary to the principles of professional ethics,
18. Work to protect and upgrade the reputation and prestige of the profession,
19. Do not be in comments and behaviors that would damage the reputation of your colleagues,
20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public,
21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle,
22. Do not mislead public opinion or its representatives,
23. Do not use blackmail, bribe and repression,
24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results,
25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character,
26. To promote and respect human rights declared in the business world,
27. Not being complicit of human rights violations in the business world,
28. To oppose all kinds of child labor,
29. Fighting corruption in the business world,
30. To struggle with corruption in the business world,
31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. |
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