| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | ILOG213 | ||||||||
| Course Name: | Logistics Management | ||||||||
| Course Semester: | Fall | ||||||||
| Course Credits: |
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| Language of instruction: | |||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | University Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Assoc. Prof. AHMET MURAT KÖSEOĞLU | ||||||||
| Course Lecturer(s): |
Dr.Öğr.Üyesi DİDEM DEMİR |
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| Course Assistants: |
| Course Objectives: | The purpose of this course is to teach the objectives of the supply chain. It is important to understand how logistical planning and modeling decisions impact the performance of the firm as well as the entire supply chain. The course will be about to understand the link between supply chain structures and logistical capabilities in a firm or the entire supply chain. The function of logistics planning and modeling is to design and manage the processes, assets, and flows of material and information required to satisfy customers’ demands. Through chapters, problem discussions and case analyses, we will discuss firstly logistics planning issues and then issues related to logistics systems, international logistics networks, warehousing problems, transporting issues. During the lectures, students will be discussing the reasons of the problematic parts of the systems and will be obligated to present their solutions. The content of course has been formed as fundamentals of logistics, functions, processes and objectives of the logistics operation, logistics terminology, design of channels for distribution, information flows, facility locations, outsourcing, risks and possible disruptions in logistics, KPIs in logistics, laws and regulations related with logistics, systems approach to the management of logistics activities. |
| Course Content: | Logistics terminology, logistics terminology, design of distribution channels, information flow, location of facilities, outsourcing, risks and possible disruptions in logistics, KPI in logistics, rules and regulations related to logistics, system approach in logistics activities, industry 4.0 applications |
The students who have succeeded in this course;
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| Week | Subject | Related Preparation |
| 1) | • Describe the course. • Define the logistics. • Discern the difference between planning and thinking. • Explain and discuss the size and scope of logistics. • Syllabus • Discuss Course Outline | |
| 2) | • Identify the types of companies that participate planning and modelling in logistics • Describe the process of globalization and how it affects markets and logistics • Describe and recognize the two forces causing globalization • Summarize the evidence for each main argument in the planning and modelling in logistics • Describe the global business environment and identify its four main elements • Types of companies that participate planning and modelling in logistics • The process of globalization and how it affects markets and logistics • Ethic principles in logistics organization | Review the Syllabus. Complete the Library Orientation Course. Instructor to verify completion. Read chapters 1 and 2. Answer the review questions at the end of the chapters, be prepared to discuss in class. Read the case study at the end of the chapters and submit the answers, be prepared to discuss in class. |
| 3) | • Describe each main type of logistics system • Identify the origins of logistics risk and how managers can reduce its effects • Describe each main type of legal system and some important global logistics issues • Explain ethics and social responsibility and key issues facing international logistics companies • Explain how international relations affect international logistics activities • Main types of logistics system • The origins of logistics risk and how managers can reduce its effects • Types of legal system • Important global logistics issues | Read chapters 3 and 4. Answer the review questions at the end of the chapters, be prepared to discuss in class. Read the case study at the end of the chapters and submit the answers, be prepared to discuss in class. |
| 4) | • Describe culture and explain the significance of both national logistics and inter national logistics • Identify the components of logistics and describe their impact on international business • Describe logistics change and explain how companies and logistics affect each other • Explain how the physical environment and technology influence logistics • State and compare two frameworks used to classify logistics and explain their practical use • Describe what is meant by a centrally planned economy and explain why its use is declining • Identify the main characteristics of a mixed economy and explain the emphasis on logistics • Explain how a market economy functions and identify its distinguishing features • The components of logistics and their impact on international business • Logistics change • Physical environment and logistics • Main characteristics of a mixed economy and the emphasis on logistics | Continue research and work on final project Read chapter 7 Answer the review questions at the end of the chapter, be prepared to discuss in class. Read the case study at the end of the chapter and submit the answers, be prepared to discuss in |
| 5) | Relationship between international trade volume and logistics logistics and its impact on world powers and their colonies the theories of absolute advantage and comparative advantage Product life cycle theories | Continue research and work on final project Read chapter 6 Answer the review questions at the end of the chapter, be prepared to discuss in class. Read the case study at the end of the chapter and submit the answers, be prepared to discuss in class. |
| 6) | • Describe the economic motives behind logistics • List and explain the methods governments use to promote international trade • List and explain the methods governments use to restrict international logistics • Discuss the importance of the World Trade Organization in promoting logistics • Business- Government Relations • Governmental Influence on logistics • Foreign Exchange and International Foreign Markets | Continue research and work on final project Read chapters 9 and 10. Answer the review questions at the end of the chapters, be prepared to discuss in class. Read the case study at the end of the chapters and submit the answers, be prepared to discuss in class |
| 7) | • Evaluate students with midterm exam • Describe each main type of logistics system • Identify the origins of logistics risk and how managers can reduce its effects • Describe each main type of legal system and some important global logistics issues • Explain ethics and social responsibility and key issues facing international logistics companies • Explain how international relations affect international logistics • The origins of logistics risk and how managers can reduce its effects • Important global logistics issues • Key issues facing international logistics companies | Continue research and work on final project Read chapters 11 and 12. Answer the review questions at the end of the chapters, be prepared to discuss in class. Read the case study at the end of the chapters and submit the answers, be prepared to discuss in class. (Simchi-Levi, 2014: ss 100-119) |
| 8) | • List and explain the stages of identification and analysis that precede logistics strategy selection • Identify the two international logistics strategies and the corporate-level strategies that companies use • Identify the business-level strategies of logistics companies and the role of department-level strategies • Explain how logistics companies use exporting, importing, and countertrade • State the various means of financing export and import activities • Describe the different contractual entry modes that are available to logistics companies • Explain the various types of logistics investment entry modes • The stages and analysis of logistics strategy • International logistics strategies and the corporate-level strategies that companies use • Business-level strategies of logistics companies • Role of department-level strategies • Different contractual entry modes that are available to logistics companies • Various types of logistics investment entry modes | Continue research and work on final project Read chapters 13 and 14. Answer the review questions at the end of the chapters, be prepared to discuss in class. Read the case study at the end of the chapters and submit the answers, be prepared to discuss in class |
| 9) | • Describe worldwide patterns of foreign direct logistics investment (FDI) and reasons for those patterns • Describe each of the theories that attempt to explain why logistics occurs • Discuss the important management issues in the logistics decision • Explain why governments intervene in the free flow of logistics • Discuss the policy instruments that governments use to promote and restrict logistics • Foreign direct logistics investments • Important management issues in the logistics decision • Governments’ intervene in the free flow of logistics • Policy instruments that governments use to promote and restrict logistics | Continue research and work on final project Read chapter 15. (Simchi-Levi, 2014: ss 138-148) Answer the review questions at the end of the chapter, be prepared to discuss in class. Read the case study at the end of the chapter and submit the answers, be prepared to discuss in class. |
| 10) | • Discuss the important issues that influence the choice of logistics organizational structure • Describe each type of international logistics organizational structure, and explain the importance of logistics work teams • International logistics Organization Structure • Organizational logistics Design and Control | Due: First Draft of Final Project Read chapter 16 Answer the review questions at the end of the chapter, be prepared to discuss in class. Read the case study at the end of the chapter and submit the answers, be prepared to discuss in class. |
| 11) | • Explain the impact globalization is having on international logistics marketing activities • Describe the types of things logistics managers must consider when developing international product strategies • Discuss the factors that influence international promotional strategies and the blending of product and promotional strategies • Explain the elements that managers must take into account when designing international distribution strategies • Discuss the elements that influence international logistics pricing strategies • Impact of globalization on international logistics • Types of things logistics managers must consider when developing international product strategies • Factors that influence international promotional strategies • Elements need to be taken into account when designing international distribution strategies • International Marketing: Developing 4Ps strategies | Read chapter 17 Answer the review questions at the end of the chapter, be prepared to discuss in class. Read the case study at the end of the chapter and submit the answers, be prepared to discuss in class. |
| 12) | • Identify the elements that are important to consider when formulating Logistics Management • Identify key considerations when Modeling Logistics Problems • Identify several Logistics in Practice matters that are of special concern to managers • Describe the three potential sources of Evaluation of Solution Techniques • Formulating Logistics Management • Modeling Logistics Problems • Logistics in Practice • Evaluation of Solution Techniques | Editing & Revision of Final Project Read chapter 18 Answer the review questions at the end of the chapter, be prepared to discuss in class. Read the case study at the end of the chapter and submit the answers, be prepared to discuss in class. |
| 13) | • Explain the three different types of Performance Analysis Techniques • Describe the The Bin-Packing Problem • Discuss the importance of training and development programs, especially cultural training • Explain The Traveling Salesman Problem • Describe the Average-Case Analysis • Performance Analysis Techniques • The Bin-Packing Problem • Midterm Exam • The Traveling Salesman Problem • Average-Case Analysis | Editing & Revision of Final Project Read chapter 19. (Simchi-Levi, 2014: ss 190-201) Answer the review questions at the end of the chapter, be prepared to discuss in class. Read the case study at the end of the chapter and submit the answers, be prepared to discuss in class. |
| 14) | • Describe Mathematical Programming Based Bounds. • Discuss the parameters that have effect the Vehicle Routing Models • Explain The Capacitated VRP with Equal Demands. • Mathematical Programming Based Bounds • Vehicle Routing Models • The Capacitated VRP with Equal Demands | |
| 15) | • Evaluate students with Final Exam • Evaluate Final Presentation • Evaluate Final Project • Explain the Modeling Logistics Problems. • Describe the Evaluation of Solution Techniques. • List and discuss the Bin-Packing Problem. • Modeling Logistics Problems • Evaluation of Solution Techniques • Bin-Packing Problem |
| Course Notes / Textbooks: | Lojistik Yaklaşımıyla TEDARİK ZİNCİRİ YÖNETİMİ A. Murat KÖSEOĞLU Nobel Akademik Yayıncılık, Eylül 2014. ISBN-12: 9780133023752 (Köseoğlu, 2014:12-22) |
| References: | Logistics Operations and Management- Concepts and Models, Reza Zanjirani Farahani, Shabnam Rezapour, Laleh Kardar |
| Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
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| Program Outcomes | |||||||
| 1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |||||||
| 2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |||||||
| 3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |||||||
| 4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |||||||
| 5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |||||||
| 6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | |||||||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |
| 2) | 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |
| 3) | 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |
| 4) | 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |
| 5) | 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |
| 6) | 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. |
| Expression | |
| Individual study and homework | |
| Homework | |
| Problem Solving | |
| Report Writing | |
| Technical Tour | |
| Internship/Onsite Practice |
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Homework | |
| Individual Project | |
| Presentation | |
| Bilgisayar Destekli Sunum |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 1 | % 5 |
| Project | 1 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Study Hours Out of Class | 16 | 80 |
| Homework Assignments | 1 | 12 |
| Midterms | 1 | 10 |
| Final | 1 | 15 |
| Total Workload | 165 | |