ILOG427 Sustainable LogisticsIstanbul Okan UniversityDegree Programs Public Relations and AdvertisingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: ILOG427
Course Name: Sustainable Logistics
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction:
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi İBRAHİM UZPEDER
Course Lecturer(s): Dr.Öğr.Üyesi İBRAHİM UZPEDER
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this lesson is to introduce some important principles which forms the basis of sustainable logistics. The basic approach is to create an environment, in which the business experiences are discussed with some case studies besides the theoretical Informations
Course Content: Strategic and operational perspective of green logistics and green supply chain management, green logistics areas; especially green transportation and green packaging, indicators of environmental sustainability, best practices of green logistics in various business fields, environmental management systems (ISO 14001), environmental reporting and LCA, carbon footprint, supply chain audit, emissions trading and its business implications, laws and regulations related to sustainability in the supply chain risk management in supply chain, social factors of sustainability.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) • To see the difference between forward and reverse logistics.
2) • How to do reverse logistics network design in order to create efficient models and how to resolve those models.
3) • What is the meaning of the sustainability concept is
4) • The concept of green purchasing, green warehousing and green transportation.
5) • Carbon footprint measurement
6) • Support and put into practice ethical principles in sustainable logistics
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) • Sustainability concept and it’s benefits • Global warming and it’s problems. • Social,economic and environmental responsibilities for sustainable supply chain. • The role and importance of sustainability concept in Logistics sector. • External effects of Freight Transportation. • Environmental standarts in Transportation. • Environmental effects in Logistics.
2) • Kyoto Protocol. • Legal regulations • Green Logistics, • Sustainable Logistics and product development • Industrial packaging and green Logistics approach • Green Logistics in product packaging • Ethical principles in sustainable logistics • Goals of sustainable Logistics politics. • Reducing the intencity of freight transport • Shifting the freight to green transportation modes. • Increasing the energy efficiency Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:21-50
3) • Carbon emissions, • Karbon exchange and Carbon footprint concepts. • Euro Motors, • Eco-Logistics Solutions • Why is carbon footprint? • Carbon footprint processes • Success factors for carbon footprint Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:51-74
4) • The importance of green Logistics for cities • Eco routing models • Sustainability in transport terminals • Freight transportation in cities • Freight terminals in cities • Transport networks in cities. • Alternative road freight transportation. Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:75-88
5) • Energy usage efficiency • The appropriate transport mode selection in terms of energy efficiency evaluation • The impact of fossil fuel about freight transportation • The importance of alternative fuels usage in freight transportation. • Environmental costs of Logistics. • Sustainable development and sustainable distribution. • Internalisation of environmental costs. Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:89-103
6) • Green Logistics applications in the World and in Turkey. • Transport modes in Turkey for sustainable Logistics. • The social and corporate principles in Logistics. • The social and corporate stakeholders in Logistics. • The cass studies for corporate and socıal responsibilities in Logistics. Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:125-156
7) • The introduction of reverse Logistics.T • The general knowledge (Key processes,responsibilities,application examples), • The history of reverse Logistics and different definitions. • The Comparison of forward and reverse Logistics/Supply chain.. • The comparison of reverse-green Logistic • The obstacles of reverse Logistics applications. • Waste logistics as per reverse logistics. • Household wastes. • Industrial wastes. • Medical wastes. • Sustainable processes of waste Logistics. Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:159-179
8) • E-trade, e-logistics and environment • B2B E trade and logistic • B2C • E-Trade concept and it’s importance • E Trade and Cargo logistics • E-Trade and Sustainable logistics • E Trade data analysis technics Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:181-205
9) • Economic and environmental impact of maritime transport. • Green maritime transport • Emmissions in maritime transport • Maritime transportation politics • Environmental standarts in maritime transport • International environmental legislation in railroad transportation Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:207-224
10) • The followings are targeted with midterm exam; • The evaluation, assessment of student’s performance. • The explanation of importance of sustainable Logistics. • Recognition of the difference between the economy and the environment in Logistics. • Explanation of basic tasks for sustainable Logistics. • Midterm exam Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:225-249
11) • Reducing the environmental impact in storage. • Benefiting from green energy in storage. • Techniques to reduce environmental impacts. • Temperatures inside the storage. • Efficient use of energy. • Lighting inside the warehouse • Electronic handling equipments • Storage energy audit. • Environmental priorities in storage design. None
12) • Green logistics, sustainability, social responsibility • Stakeholders in social responsibility. • Social responsibility standarts. • Social responsibility and logistic functions. • Environmental indicators. • Social indicators. Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:251-275
13) • Environmental evaluation of logistic costs and internalization. • The evaluation of environmental costs from the monetary aspects. • Costs of environmental damages. • The cost of getting rid of environmental damage Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:277-299
14) • The role of governments in promoting green logistics. • Green logistic Policies. • Policies for the reduction of freight transport intensity • Policies for supporting green vehicle usage. • Strategies for increasing the energy efficiency in Logistics. • Oriented policies to less polluting energy sources. • Support policies for sustainable logistics. Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:301-342
15) • General evaluation for final exam. • Final Exam Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:345-363

Sources

Course Notes / Textbooks: Prof. Metin Çancı, Sürdürülebilir Lojistik Ders Notları, 2016.
References: Prof. Metin Çancı, Sürdürülebilir Lojistik Ders Notları, 2016.

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

5

6

Program Outcomes
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Homework
Problem Solving
Technical Tour
Internship/Onsite Practice

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Application
Group project
Reporting

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Project 1 % 20
Midterms 1 % 40
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 16 48
Study Hours Out of Class 16 80
Midterms 2 30
Final 1 18
Total Workload 176