| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | IRL101 | ||||||||
| Course Name: | Introduction to Political Science | ||||||||
| Course Semester: | Fall | ||||||||
| Course Credits: |
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| Language of instruction: | EN | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | University Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Öğr.Gör.Dr. MELTEM ERSOY | ||||||||
| Course Lecturer(s): |
Dr.Öğr.Üyesi GÖKÇE BALABAN Öğr.Gör.Dr. MELTEM ERSOY Assoc. Prof. HAKAN GÜNEŞ Assoc. Prof. MEHMET KABASAKAL Prof. Dr. UMUT AZAK |
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| Course Assistants: |
| Course Objectives: | The purpose of this course is to introduce the students to the fundamental concepts and topics of political science with the aim of making them literate in political science in particular and social sciences in general. The course is composed of two parts: the first part introduces the main concepts of political science and the second part talks about the political systems and actors in politics. |
| Course Content: | Politics vs. political science; state and nation; state and society; power, authority and sovereignty; democracy and legitimacy; political ideologies; democratic systems; authoritarian and totalitarian systems; executive, legislature and judiciary; bureaucracy, military, interest groups and non-state actors; social movements; regional and international organizations; globalization and the future of the nation state. |
The students who have succeeded in this course;
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| Week | Subject | Related Preparation |
| 1) | • Discuss the syllabus • Identify the course expectations • Discuss the requirements • Discuss the flow of the course | Review the syllabus Log onto the OLB system to get familiarized with the course content and materials. |
| 2) | • Discuss what politics is • Discuss what political science is • Identify the differences between politics and political science • Discuss whether it is possible to analyze politics scientifically • Compare empirical and philosophical traditions • Discuss the history of politics • Identify different conceptions of politics • Define political science • Discuss different traditions in political science • Discuss the differences between politics and political science | Read Heywood (2013) pages 3-18 |
| 3) | • Define the concept of state • Define the concept of nation • Discuss the differences between the concepts of state and nation • Discuss the birth of the modern state • Discuss the conditions of being a state • Identify the concept of state • Discuss the historical development of state • Identify the concept of nation • Discuss the historical development of nation • Discuss the concept of nation state • Discuss the importance of nation state for the study of politics | Read Heywood (2013) pages 85-101 and 106-109 |
| 4) | • Define the concept of society • Discuss the connection between state and society • Define social class • Discuss the importance of social class for politics • Discuss how politics affect societies • Discuss how society affects politics • Identify the concept of society • Discuss the conditions of being a society • Discuss the concept of social class • Discuss the sources of social cohesion • Discuss the sources of social division | Read Heywood (2013) pages 85-101 and 106-109 |
| 5) | • Define the concept of power • Compare different sources of power • Define the concept of authority • Discuss the importance of authority for political leadership • Define the concept of sovereignty • Identify the concept of power • Discuss the faces of power • Identify the concept of authority • Discuss the sources of authority • Identify the concept of sovereignty • Discuss the limits of sovereignty | Read Heywood (2013) pages 71-87 |
| 6) | • Define the concept of democracy • Discuss the historical roots of democracy • Discuss the elements of democracy • Define the concept of legitimacy • Discuss the importance of legitimacy for politics • Discuss the ancient conceptions of democracy • Discuss the modern conceptions of democracy • Identify the concept of legitimacy • Compare concepts of power and legitimacy • Compare concepts of authority and legitimacy | Read Heywood (2013) pages 71-87 |
| 7) | • Evaluate students via Midterm • Define politics • Discuss the historical roots of political science as a discipline • Compare concepts of power, authority and legitimacy • Discuss the historical roots of state and nation • Evaluate students’ comprehension of the material via midterm exam • Compare different approaches to politics • Discuss the challenges to studying politics scientifically • Discuss the importance of legitimacy • Compare different sources of authority • Compare different sources of power | |
| 8) | • Define what political ideology is • Discuss liberalism • Discuss the impact that capitalism had on liberalism • Identify the role of individual in liberal ideology • Discuss conservatism • Identify the role of tradition in conservative ideology • Identify the importance of political ideologies for the study of politics • Discuss the core principles of liberal ideology • Discuss the differences between 19th century and 20th century liberal ideologies • Discuss the core principles of conservative ideology • Discuss the main differences between liberalism and conservatism | Read Heywood (2013) pages 43-52 |
| 9) | • Discuss socialism • Discuss Marxism • Contrast socialism and Marxism • Discuss Fascism • Discuss the similarities and differences between conservatism and fascism • Discuss similarities and differences between liberalism and socialism • Identify the core principles of socialist ideology • Identify the core principles of Marxist ideology • Discuss the differences between socialist and Marxist ideologies • Identify the core principles of fascist ideology • Discuss the implications of these ideologies for political systems in the 21st century | Heywood (2011) s.80-97 okunması |
| 10) | • Identify the concept of political systems • Discuss the conditions of being a democratic system • Discuss the role of political equality in democratic systems • Discuss the role of independent judiciary in democratic systems • Discuss the role of opposition in democratic systems • Discuss the role of free media in democratic systems • Define the concept of political system • Identify the main components of a democratic system • Compare direct democracy and representative democracy • Analyze the shortcomings of representative democracy • Discuss the contribution that participatory democracy can make • Discuss how democratic systems have evolved over time | Read Heywood (2013) pages 25-40 |
| 11) | • Identify non-democratic systems • Discuss the differences between democratic and non-democratic systems • Compare authoritarian and totalitarian systems • Compare examples of totalitarian systems • Compare examples of authoritarian systems • Discuss the ideological origins of non-democratic systems • Identify the main components of an authoritarian systems • Identify the main components of a totalitarian systems • Discuss the differences between authoritarian and totalitarian systems • Identify the ideological origins of authoritarian systems • Identify the ideological origins of totalitarian systems | Read Heywood (2013) pages 25-40 |
| 12) | • Identify the basic components of a political system • Discuss the role of executive in politics • Discuss the role of judiciary in politics • Discuss the role of legislature in politics • Discuss the role of executive in democratic and non-democratic political systems • Discuss the role of judiciary in democratic and non-democratic systems • Discuss the role of legislature in democratic and non-democratic systems • Discuss the meaning and importance of separation of power | Read Heywood (2013) pages 315-377 |
| 13) | • Discuss the role of bureaucracy in democratic systems • Discuss the role of military in democratic systems • Discuss the role of interest groups in democratic systems • Discuss the role of non-state actors in democratic systems • Identify the branches of bureaucracy • Evaluate the role of military in democratic systems • Discuss the role of bureaucracy • Define interest groups • Identify non-state actors • Discuss the differences between civil society and interest groups | Read Heywood (2013) pages 381- 421 |
| 14) | • Identify social movements • Compare 20th century and 21st century social movements • Discuss the role of social movements in politics • Identify international organizations • Distinguish between governmental and non-governmental international organizations • Discuss the role of international organizations in politics • Define social movements • Discuss the historical roots of social movements • Discuss 20th century social movements • Discuss 21st century social movements • Identify the differences between social movements and civil society • Define international organizations • Discuss different examples of international organizations • Discuss the role of non-state actors in politics | Read Heywood (2013) pages 293-311 |
| 15) | • • Evaluate students via final exam • Define politics • Discuss different approaches to studying politics • Contrast different ideologies • Compare different political systems • Identify the role of different actors in politics • Evaluate students via final exam • Compare different approaches to studying politics • Discuss the difficulties faced in studying politics scientifically • Discuss the historical roots of modern state • Discuss the historical roots of nation • Exemplify the interaction between state and society • Distinguish different sources of power • Identify different sources of authority • Compare democratic and non-democratic systems • Discuss the importance of separation of power for democracies • Discuss the role of non-state actors in politics |
| Course Notes / Textbooks: | Heywood, Andrew (2011), Siyaset, Adres Yayınları Heywood, Andrew, Politics. (2013) Palgrave Macmillan 3rd edition ISBN-10: 0230363385 |
| References: | Yok- None |
| Learning Outcomes | 1 |
2 |
3 |
4 |
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| Program Outcomes | |||||
| 1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |||||
| 2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |||||
| 3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |||||
| 4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |||||
| 5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |||||
| 6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | |||||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |
| 2) | 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |
| 3) | 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |
| 4) | 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |
| 5) | 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |
| 6) | 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. |
| Expression | |
| Lesson | |
| Group study and homework | |
| Reading | |
| Homework | |
| Q&A / Discussion |
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Homework | |
| Presentation |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 45 |
| Homework Assignments | 15 | 60 |
| Midterms | 15 | 45 |
| Final | 15 | 45 |
| Total Workload | 195 | |