| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UIS432 | ||||||||
| Course Name: | Amerikan Dış Politikası | ||||||||
| Course Semester: | Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | University Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Dr.Öğr.Üyesi HASAN DENİZ PEKŞEN | ||||||||
| Course Lecturer(s): |
Dr.Öğr.Üyesi HASAN DENİZ PEKŞEN |
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| Course Assistants: |
| Course Objectives: | The purpose of the course is to explain the foreign policy decision making logic in United States and describe the historical process from the establishment until globalization age. In this respect, the course will be held in three main focus points. First focus point will be the decision making process. Second one will be historical perspective and the final focus point will be on regional policies of US in the post-cold war period. |
| Course Content: | The History of the Cold War; International sources of American foreign policy; Domestic sources of American foreign policy; Bureaucratic Politics and Organizational sources of American foreign policy; Ideological sources of American foreign policy; Individuals and Perceptions as sources of American foreign policy. |
The students who have succeeded in this course;
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| Week | Subject | Related Preparation |
| 1) | • Recognize the syllabus • Recognize the topics of course. • Discuss Course Outline. • Discuss the role of US foreign policy in international relations. • Evaluate the study method. | Homework: Hastedt, 2014, pp. 81-109 for next class session. |
| 2) | • Explain domestic and foreign components in US which are effecting by shaping US foreign policy. • Identify the role of Jackson, Hamilton and Wilson’s role on shaping US foreign policy traditions. • Compare traditional approaches effects on US foreign policy. • Evaluate which historical events are accepted as the milestones in US foreign policy. • Discuss the roles of three traditions in US foreign policy. | Homework: assigned readings, Hastedt, 2014, pp. 175-231 for next class session. |
| 3) | • List the Presidents after WWI and discuss on their theoretical perspectives. • Compare different doctrines and their focus point. • Explain how bureaucracy involve the decision making process in US. • State pros and cons of US foreign policy decision making process with considering specific crises. • Discuss the role of bureaucracy in democratic and republican governments. | Homework: assigned readings, Hastedt, 2014, pp. 143-175, and Maersheimer&Walt, 2008, pp. 200-306 for next class session. |
| 4) | • Explain the distinctive qualifications of both parts of the congress. • Compare historical eras in US Congress. • Explain the decision making process in US Congress. • Recognize the legal beckground of lobbies. • Discuss the effects of lame duck situation in US Congress. | Homework: assigned reading from Hastedt, 2014, pp. 109-143 for next class session |
| 5) | • Compare the differences and similarities between different interest groups. • Demonstrate the informal partitioning of political interest groups in US foreign policy. • Determine the function of lobbies by connecting interest groups and decision makers. • Discuss the success interest groups on effecting US foreign policy. | |
| 6) | • Evaluate students’ comprehension of the material via midterm exam • Identify the role of Jackson, Hamilton and Wilson’s role on shaping US foreign policy traditions. • Compare different doctrines and their focus point. • Discuss the effects of lame duck situation in US Congress. • Determine the function of lobbies by connecting interest groups and decision makers. | |
| 7) | • Illustrate the different foreign policy implementations for first 150 years of US. • Recognize the Monroe Doctrine. • Explain the Wilson’s foreign policy understanding. • Demonstrate the transformation from Monroe’s isolationism to Wilson’s isolationism. • Discuss the role of Wilson by transforming US foreign policy. | Homework: assigned reading from Hastedt, 2014, pp. 259-287 for next class session |
| 8) | • Explain the different foreign policy implementations in interwar period. • Recognize the Wilson Doctrine. • List Wilson’s 14 principles. • Illustrate the international environment throughout interwar period. • Discuss the role of 14 principles by involvement of US foreign policy into the affairs of Europe. | Homework: assigned reading from Hastedt, 2014, pp. 315-343 for next class session |
| 9) | • Explain the different foreign policy implementations in Cold War period. • Recognize the Truman, Eisenhower and Carter Doctrines. • Examine the containment policy. • Illustrate strategic balance between USSR and USA between 1945-1975. • Discuss the role of Detante politics by ending of Cold War. • Evaluate the role of SALT and START aggreements by ending of Cold War. | Homework: assigned reading from Hastedt, 2014, pp. 287-315 for next class session |
| 10) | • Evaluate students’ comprehension of the material via midterm exam • Demonstrate the transformation from Monroe’s isolationism to Wilson’s isolationism. • Recognize the Wilson Doctrine. • List Wilson’s 14 principles. • Recognize the Truman, Eisenhower and Carter Doctrines. • Evaluate the role of SALT and START aggreements by ending of Cold War. | |
| 11) | • Discuss is there a stable foreign policy in post-Cold War period. • Analyze the transformation from Bush to Obama administration. • Describe the Bush Doctrine. • Discuss the role of WMD’s by shaping US foreign policy. • Compare foreign policy understandings of Wilson and Obama. • Discuss the effect of global terrorism to US foreign policy. | Homework: assigned reading from Hastedt, 2014, pp. 343-367 for next class session |
| 12) | • Explain the effects of 9/11 attacks on US foreign policy. • Compare Bush administration’s hard power politics with Clinton administration’s soft power politics. • Discuss smart power politics of Obama Administration. • Evaluate the politic and economic costs of Iraq and Afghanistan Wars. | Homework: assigned reading from Hastedt, 2014, pp. 301-367 for next class session |
| 13) | • Explain NATO’s transformation in post-cold war period. • Analyze how NATO functionalizes by implementation of US foreign policy. • Discuss which international organizations are more effective for US as foreign policy channels. • Compare neo-con and liberal perspectives on functions of international organizations. • Compare the veto mechanisms which was used by US in Cold war and post-cold War periods. | |
| 14) | • Recognize the interests of US in Middle East. • Explain the transformation of Central Asian foreign policy of US. • Compare cold war perod and post-cold war period foreign policy implementations of US foreign policy. • Discuss the reflections of US foreign policy toward China’s rise. • Explain the US foreign policy implementations toward Cuba and Venezuela. | |
| 15) | • Evaluate students via final exam • Compare foreign policy understandings of Wilson and Obama. • Compare Bush administration’s hard power politics with Clinton administration’s soft power politics. • Evaluate the politic and economic costs of Iraq and Afghanistan Wars. • Compare neo-con and liberal perspectives on functions of international organizations. |
| Course Notes / Textbooks: | Glenn P. Hastedt, American Foreign Policy: Past, Present and Future (tenth edition), Rowman&Littlefield Publishing, 2014. (ISBN: 1442241616) Maxime Lefebvre, Amerikan Dış Politikası, İletişim Yayınevi, İstanbul, 2015. (ISBN: 9789750503498) |
| References: | Yok-None |
| Learning Outcomes | 1 |
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3 |
4 |
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| Program Outcomes | |||||
| 1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |||||
| 2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |||||
| 3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |||||
| 4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |||||
| 5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |||||
| 6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | |||||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |
| 2) | 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |
| 3) | 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |
| 4) | 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |
| 5) | 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |
| 6) | 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. |
| Expression | |
| Lesson | |
| Reading | |
| Homework | |
| Q&A / Discussion |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 2 | % 60 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 45 |
| Homework Assignments | 15 | 45 |
| Midterms | 15 | 45 |
| Final | 15 | 45 |
| Total Workload | 180 | |