ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General course introduction information
| Course Code: | ULOJ326 | ||||||||
| Course Name: | City Logistics | ||||||||
| Course Semester: | Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR-EN | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | University Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Assoc. Prof. AHMET MURAT KÖSEOĞLU | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The purpose of this lesson is to introduce some important principles which forms the basis of city logistics. The basic approach is to create an environment, in which the city experiences are discussed with some case studies besides the theoretical Information. |
| Course Content: | Planning and management of city logistics; components of city logistics and in-city passenger and freight transportation systems; efficiency; environmental impact; congestion and sustainability issues of city logistics. |
Learning Outcomes
The students who have succeeded in this course;
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Lesson Plan
| Week | Subject | Related Preparation |
| 1) | • Understand the role and importance of goods movement. • Understand the stakeholders in city Logistics. • Understand the loading systems in cities. • Learn the terminals and new improvements in city Logistics. • Know the capacity concept and it’s most important elements. • Rail system freight Transportation in city Logistics and innovative solutions. • The role and importance of city Logistics functions. • The passenger and freight Transportation Infrastructure in cities. • Important terms and concept definitions. • The basic differences of passenger and freight transportation will be discussed. | |
| 2) | • To learn the concept of transportation request • To know the Transportation network, Transportation Infrastructure • Transportation nodes: to know the concept of terminal. • To understand the characteristics of freight traffic flows in cities. • Accessibility. • Ethical principles in city logistics • Network. Vehicle capacity. • Costs, freight rates. • The distance of Transportation. • The losses and damages. • The reliability and safety in transportation. | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg:21-30 |
| 3) | • Traffic jams and the reasons of delays. • The fleet Planning and Management technics. • The environmental effects of freight Transportation in cities. will be examined. • Reduction of operational costs for freight Transportation in cities. • Increase of efficiency and effectiveness for freight transportation. • Reduction of environmental effects of freight Transportation. • Average speed within cities. • Vehicle time mileages, etc. | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:31- 44 |
| 4) | • The Transportation infrastructure (roads, terminals) • The communication infrastructure. (Internet, GPS) • Public sector.(Operational enterprises, governance, coordination) • The role of private sector. (business, technology, management) will be evaluated from the city Logistics aspect. • Legal infrastructure and responsibilities. • Standards (road, vehicle, driver) • The public management • Private enterprises | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg:45-56 |
| 5) | • The importance of terminals in freight distribution. • The role of port cities. • The location of railway terminals in city distributions. • The role of air Cargo terminals in city Logistics. • The terminal functions of wholesale Market places • will be evaluated • Ports and port terminals • The concept of consolidation and deconsolidation • The main ports • Regional ports • The concept of local ports | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course Pg:57-66 |
| 6) | • The importance of Organised Industrial zones and Small Industrial sites. • Functions of Customs in city Logistics. • The Locations of Cargo freight centers in city Logistics • Energy terminals, energy usage, energy distribution centers will be evaluated. • Logistics in Production-distribution-consumption • The general feature evaluation of production, distribution, consumption cities from Logistics aspect • Transportation and environmental components | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg:67-79 |
| 7) | • Household waste logistics. • The importance of Industrial wastes in cities • The importance of medical waste collection in city Logistics • Excavation and rubble Logistics • Household, Industrial and medical waste collection process. • The environmental effects of wastes • The waste disposal technics | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course.Pg:80- 92 |
| 8) | • The role of fruit and vegetable markets in cities • The function of dry food markets for the city logistics • The importance of fish, meat markets • The wholesale flower market logistics within city • Designing the effective wholesale market strategies • Making associations between wholesale market strategy and city logistics | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg: 93 – 102 |
| 9) | • The importance of Information and communication Technologies within city Logistics • The definition of E- business ordering processes • The warehousing and Inventory Management of e -business • E-business fleet management and routing • Electronic payments • E-business Logistics • The effects of ICT in e - business freight distribution • Cargo Logistics at e- business• | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg:103-114 |
| 10) | • With the midterm exam the evaluation, assessment of student’s performance. • The explanation of importance of city Logistics • The definition of city Logistics basic characteristics • The explanation of basic tasks in purchasing. • Understanding the risk assessment concepts with outsourcing. • Explanation of effective city Logistics strategies and costs reduction concepts, is targeted. Midterm exam | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg:115-129 |
| 11) | • To know the Transportation networks • Network typologies in cities • The effects of growth of cities and enlargement of networks • Types of Transportation costs • The transportation costs in city Logistics • Transportation networks in cities • Network typologies | None |
| 12) | • to understand supply and demand of transportation in cities • to understand the supply and demand relationship of logistics • to understand classic supply and demand function of transportation • the basic Graf theory • Network data models • CBS data models | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg:130-141 |
| 13) | • To recognize the city construction elements • The development of city transportation and city form. • Mobility in cities and it’s types • City Logistics and land use models • The spatial effects of transportation in city Logistics. • City Logistics and transportation problems. • Time and route constraints of Logistics network | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg 141-149 |
| 14) | • The definition of city transportation politics • To know the tools of policies • To learn the tendency of policy development, is targeted. • The policy process of city Logistics • City Logistics policy aims and choices. • Traditional-contemporary policies. • Implementation process of policies. | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg:150-159 |
| 15) | General evaluation for Final exam. Final exam. | Reading of next weeks course material, gaining the knowledge and perfection of participation to the course. Pg:160-170 |
Sources
| Course Notes / Textbooks: | Prof. Dr. Metin ÇANCI, Şehir Lojistiği Ders notları 2016. |
| References: | Prof. Dr. Metin Çancı, Şehir lojistiği ders notları |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
|---|---|---|---|---|---|---|
| Program Outcomes | ||||||
| 1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | ||||||
| 2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | ||||||
| 3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | ||||||
| 4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | ||||||
| 5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | ||||||
| 6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | ||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |
| 2) | 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |
| 3) | 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |
| 4) | 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |
| 5) | 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |
| 6) | 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. |
Learning Activity and Teaching Methods
| Lesson | |
| Technical Tour |
Assessment & Grading Methods and Criteria
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Oral Examination |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 20 |
| Midterms | 1 | % 40 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Grading
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Study Hours Out of Class | 16 | 96 |
| Midterms | 2 | 20 |
| Final | 1 | 15 |
| Total Workload | 179 | |