UTIC201 Fundamentals of International TradeIstanbul Okan UniversityDegree Programs Public Relations and AdvertisingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: UTIC201
Course Name: Fundamentals of International Trade
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi AYŞE NUR TOPÇUOĞLU
Course Lecturer(s): Dr.Öğr.Üyesi AYŞE NUR TOPÇUOĞLU
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to prepare students to be managers for the increasingly competitive international trade world. The emphasis of this course will be on approaches to and, operations and procedures of international trade.
Through chapters, readings, and case analyses, we will discuss issues related to basic theoretical approaches to international trade, terms of trade or Incoterms, terms of payment, international commercial documents. During the lectures, students will be taking on leadership responsibilities and work with other people in teams while developing their oral communication abilities and presentation skills
Course Content: At the end of this course the student will be able to:
• Explain the development of world trade and list its main features
• Recall and explain main approaches to trade
• Memorize, explain and compare Incoterms 2010
• Memorize, explain and compare terms of payment and ethical issues
• Recall, list and describe international commercial documents

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) • Explain the development of world trade and list its main features
2) • Recall and explain main approaches to trade
2 - Skills
Cognitive - Practical
1) • Memorize, explain and compare Incoterms 2010
2) • Memorize, explain and compare terms of payment and ethical issues
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) • Recall, list and describe international commercial documents
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) • Describe the course. • Define the international trade. • Describe the complexity of international trade. • Discuss the number of countries involved in international trade. • Syllabus. • Understand the meaning of international trade. • Describe the geography of international trade. • Explain the complexity of international trade. Review of the track. Completion of the library orientation process. Verification of completion. Reading chapter 1.1 and 1.2.
2) • Understand the increasing importance of international trade. • Describe the trajectory of international trade compared to world GDP. • Identify the huge surge of international trade after 1970s. • Decsribe the varying importance of international trade for individual countries. • Understand who trade with whom. • Describe the changing pattern of international trade. • Identify largest importers and exporters. • Illustrate the importance of international trade. • Identify the varying importance of international trade for individual countries. • Explain the changing patterns of international trade. • List the largest exporting and importing countries. • Explain the changing composition of trade. Section 1.3 Read.
3) • Understand the reasons of increasing importance of international trade. • List the important agreements and institutions for international trade. • List the reasons of increasing importance of international trade. • Describe the four milestones of international trade. • Explain regional trade blocs. • Define the multinational corporations and outsourcing. Section 1.5 should be read.
4) • Describe the main theories of international trade • Compare the main theories of international trade • Explain mercantilism. • Understand absolute advantage theory of Adam Smith. • Define the comparative advantage theory. • Explain factor endowment and international product life cycle theories. Reading sections 6.1, 6.2 and 6.3.
5) • Describe the need for international commercial terms (Incoterms). • Explain the choice of Incoterms • Define Incoterms. • Explain the Incoterm strategy • Differentiate between Incoterms 2000 and 2010 Reading sections 6.4 and 6.10.
6) • Classify Incoterms. • Understand and compare groups of Incoterms. • Differentiate between the transfer of costs and risk. • Understand all modes and marine transport classification. • Define Incoterms that are applicable to all modes. Reading sections 6.11 and 6.17.
7) • List the common errors in Incoterms usage. • Outline the costs and responsibilities of Incoterms. • Define Incoterms that are applicable to marine transport. • Summarize the responsibilities of Incoterms. No.
8) • Midterm Exam • Describe the complexity of international trade. • Discuss the number of countries involved in international trade. • Describe the changing pattern of international trade. • Understand the increasing importance of international trade. • Understand the reasons of increasing importance of international trade. • List the important agreements and institutions for international trade. • Describe the main theories of international trade. • Compare the main theories of international trade. • Understand and compare groups of Incoterms. • Describe the geography of international trade. • Illustrate the importance of international trade. • Explain the changing patterns of international trade. • Define the main theories of international trade. • Define Incoterm rules. Reading sections 7.1 and 7.3.
9) • Identify the risks in international trade and ethical issues. • Discuss the balance between commercial risk and the risk of losing business • Understand why there are risks in international trade. • Define the types of risks in international trade. • Describe the balance between commercial risk and the risk of losing business. Reading sections 7.4, 7.5 and 7.8.
10) • Understand different ways of payment in international trade. • Describe and compare open account, cash in advance and documentary collection. • Discuss the applicability of different Terms of Payment. • List the terms of payment. • Define open account. • Define cash in advance. • Describe documentary collection Reading sections 7.6 and 7.7.
11) • Understand the need for Letter of Credit. • Illustrate the process of Letter of Credit • List different types of Letter of Credit • Define the Letter of Credit • Describe the process of Letter of Credit • Define the types of Letter of Credit • Discuss the applicability of Letter of Credit Reading sections 9.1, 9.2 and 9.3.
12) • Understand the documentation requirement. • Define the types of documents. • Define the types of invoices. • List the items of invoices. • Describe the documentation requirement. • List the types of invoices. • Define the pro-forma invoice. • Describe the commercial invoice. • Understand the consular invoice. Reading chapter 9.4.
13) • Describe the import documents. • Understand why they are required. • List the import documents • Define certificate of origin. • Describe certificate of inspection. • Understand phyto-sanitary certificate. • Define certificate of manufacture. Reading chapter 9.5.
14) • Describe the transportation documents. • Understand why they are required. • List the transportation documents. • Define ocean bill of lading. • Define airway bill. • Describe charter party. • Define packing list. • Understand manifest. No.
15) • Evaluate students via final exam • Understand the complexity of international trade. • List the important agreements and institutions for international trade. • Explain the choice of Incoterms. • Outline the costs and responsibilities of Incoterms. • Identify the risks in international trade. • Understand different ways of payment in international trade. • Define the types of documents. • Final Exam • Describe the geography of international trade. • Describe the four milestones of international trade. • Define the types of risks in international trade. • List the terms of payment. • Describe the process of Letter of Credit • List the import documents. • List the types of invoices. • List the transportation documents. No.

Sources

Course Notes / Textbooks: International Logistics: Management of International Trade Operations, 2ND EDITION
©2013 Atomic Dog
Pierre A. David and Richard D. Stewart
ISBN-10: 0989490602
References: Erkut ONURSAL,Dış Ticaret (Mevzuat ve Teknik Yönleri ile),Seçkin Yayıncılık,İstanbul,2013,ICC 600.ICC 522,INCOTERMS 2010
www.ekonomi.gov.tr
www.gumrukticaret.gov.tr
www.ibp.gov.tr

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

5

Program Outcomes
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Learning Activity and Teaching Methods

Field Study
Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Reading
Homework
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Observation
Individual Project
Group project
Presentation
Reporting

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 10
Midterms 2 % 40
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 15 45
Study Hours Out of Class 15 90
Homework Assignments 5 10
Midterms 2 12
Final 1 20
Total Workload 177