Medical Documentations And Secretariat Work | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | SKI201 | ||||||||
Course Name: | Sağlık Hizmetlerinde Pazarlama | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. BÜLENT DERSE | ||||||||
Course Lecturer(s): |
Ar.Gör. ATEŞ EROL Dr.Öğr.Üyesi HATİCE SEMRİN TİMLİOĞLU İPER |
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Course Assistants: |
Course Objectives: | The purpose of this course is to; The advantages of marketing activities in health institutions; In the classic marketing mix elements as well as in health-care personnel of the extended marketing mix, implementing, evaluating and controlling; health care purchasing behavior of buyers and decision-making processes; factors affecting the satisfaction of the consumers, the marketing strategy for corporate image transmission development for health services is to inform about the basic principles for the development. |
Course Content: | General characteristics of services and aspects that differentiate health services, definition of health, production factors in health services, relationship between health market and economic system, health and illness economy, value production in health services. Definition of the market, the conditions required for the realization of the marketing, the emergence of demand and the types of demand, the evolution of the understanding of marketing, the environmental aspects of the healthcare business and its effects on marketing practices. Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, healthcare applications. Customer orientation, hierarchy of interaction between the healthcare provider and its patients, customer orientation value matrix, how to be more customer oriented, ways to make a difference. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | General introduction and review of the topics to be covered during the semester | Non |
2) | Evolution of Marketing and Healthcare Marketing | |
3) | Service marketing and the role of marketing in health care | |
4) | Consumer behavior | |
5) | Marketing information system and marketing research | |
6) | Market segmentation and target market selection | |
7) | Growth strategies | |
8) | Strategic Marketing Planning | |
9) | Marketing mix elements in healthcare marketing | |
10) | Pricing, distribution, promotion in healthcare marketing | |
11) | New approaches in healthcare marketing: Relationship marketing and customer relationship management | |
12) | Consumer behavior in health care | |
13) | Marketing ethics | |
14) | Branding and Brand Management |
Course Notes / Textbooks: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
References: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||||||||||||||
1) It is possible to code using the ICD-10 system from the medical records that are the basis for coding. | |||||||||||||||||||||||||
2) It can write at the speed of speech with ten fingers without touching the screen and keyboard. | |||||||||||||||||||||||||
3) Has knowledge and skills in using office programs. | |||||||||||||||||||||||||
4) Business writings, official and private correspondence will have the necessary skills. | |||||||||||||||||||||||||
5) They become compatible employees based on the voluntary principle with the principle of zero mistake that best represents the institution. | |||||||||||||||||||||||||
6) They have the desire for continuous learning, their appearance and behavior become exemplary individuals. | |||||||||||||||||||||||||
7) They have information about patient rights, business ethics, ethical concepts. | |||||||||||||||||||||||||
8) As an individual, he acts in accordance with laws, regulations, legislation and professional codes of ethics regarding his duties, rights and responsibilities. | |||||||||||||||||||||||||
9) Social responsibility contributes to the projects and activities within the social environment in which they live with consciousness. | |||||||||||||||||||||||||
10) It is an example of gathering with external appearance, attitude, attitude and behavior. | |||||||||||||||||||||||||
11) It carries out the dependent and independent duties given by using basic knowledge accumulation related to medical documentation. | |||||||||||||||||||||||||
12) It interprets and evaluates data using basic knowledge and skills related to medical documentation, identifies and analyzes problems, and takes part in planned work / responsibility for solution. | |||||||||||||||||||||||||
13) Cooperates with members of the health team to resolve complex and unforeseen problems encountered in medical documentation related applications. | |||||||||||||||||||||||||
14) They gain proficiency in research. | |||||||||||||||||||||||||
15) Can convey the ideas and suggestions of the level of knowledge and skills about the field in written and verbally | |||||||||||||||||||||||||
16) Will be able to perform interdisciplinary and interdisciplinary team work. | |||||||||||||||||||||||||
17) He can make mathematical calculations and analyzes for his profession. | |||||||||||||||||||||||||
18) Basic professional vocabulary and definitions and basic vocational language knowledge competencies gain. | |||||||||||||||||||||||||
19) His ethical values about his profession are assimilated. | |||||||||||||||||||||||||
20) To use the lessons learned in an enterprise and to learn the working conditions of the business life. | |||||||||||||||||||||||||
21) Becomes the agent of development and change in the professional and social field, | |||||||||||||||||||||||||
22) Being aware of social and political problems, contributes to the development of society, | |||||||||||||||||||||||||
23) Continue life-long learning and development responsibility, think critically and have effective communication skills, | |||||||||||||||||||||||||
24) Uses the information and communication technologies required by the profession, | |||||||||||||||||||||||||
25) Using a foreign language, she tracks, follows and communicates with her colleagues, | |||||||||||||||||||||||||
26) Both individuals and communities communicate verbally and in writing with other segments of society using existing possibilities. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | It is possible to code using the ICD-10 system from the medical records that are the basis for coding. | |
2) | It can write at the speed of speech with ten fingers without touching the screen and keyboard. | 2 |
3) | Has knowledge and skills in using office programs. | |
4) | Business writings, official and private correspondence will have the necessary skills. | |
5) | They become compatible employees based on the voluntary principle with the principle of zero mistake that best represents the institution. | 3 |
6) | They have the desire for continuous learning, their appearance and behavior become exemplary individuals. | |
7) | They have information about patient rights, business ethics, ethical concepts. | 3 |
8) | As an individual, he acts in accordance with laws, regulations, legislation and professional codes of ethics regarding his duties, rights and responsibilities. | |
9) | Social responsibility contributes to the projects and activities within the social environment in which they live with consciousness. | |
10) | It is an example of gathering with external appearance, attitude, attitude and behavior. | 3 |
11) | It carries out the dependent and independent duties given by using basic knowledge accumulation related to medical documentation. | 4 |
12) | It interprets and evaluates data using basic knowledge and skills related to medical documentation, identifies and analyzes problems, and takes part in planned work / responsibility for solution. | |
13) | Cooperates with members of the health team to resolve complex and unforeseen problems encountered in medical documentation related applications. | 4 |
14) | They gain proficiency in research. | |
15) | Can convey the ideas and suggestions of the level of knowledge and skills about the field in written and verbally | |
16) | Will be able to perform interdisciplinary and interdisciplinary team work. | 2 |
17) | He can make mathematical calculations and analyzes for his profession. | |
18) | Basic professional vocabulary and definitions and basic vocational language knowledge competencies gain. | 3 |
19) | His ethical values about his profession are assimilated. | |
20) | To use the lessons learned in an enterprise and to learn the working conditions of the business life. | |
21) | Becomes the agent of development and change in the professional and social field, | 3 |
22) | Being aware of social and political problems, contributes to the development of society, | 5 |
23) | Continue life-long learning and development responsibility, think critically and have effective communication skills, | |
24) | Uses the information and communication technologies required by the profession, | |
25) | Using a foreign language, she tracks, follows and communicates with her colleagues, | |
26) | Both individuals and communities communicate verbally and in writing with other segments of society using existing possibilities. |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Homework | |
Report Writing |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Presentation | |
Reporting | |
Bilgisayar Destekli Sunum |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 2 | % 30 |
Final | 1 | % 50 |
Paper Submission | 1 | % 20 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 6 | 3 | 18 |
Presentations / Seminar | 8 | 3 | 24 |
Paper Submission | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 44 |