Industrial Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD413

Course Name:

Crisis Management

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University / Foreign Language

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. DİNÇER KARACA

Course Lecturer(s):

Öğr.Gör. AHMET ZEKİ ORTA

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of the course is to explain how people, companies and institutions need to manage crises as a threat perception.

Course Content:

Crises are a process that is sensitive not only to governments but also to companies and employees. As long as the crises are not managed well, they lead to destruction, bankruptcies and loss of value. The content of the program is to inform the candidates about the crises of the world, mistakes and lessons learned from these mistakes, how to turn crises into opportunities and how crises should be managed.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To learn to perceive and recognize the crisis, To know the public relations practices in times of crisis, To gain the ability to measure and understand the crisis and its dimensions.
2 - Skills
Cognitive - Practical
1) To have the ability to implement and implement in crisis conditions, To carry out public relations activities in crisis conditions, To start a proactive crisis plan, To manage a crisis and to evaluate its effects.
3 - Competences
Communication and Social Competence
1) Ability to communicate with leading people and institutions related to crisis management and to communicate their problems and questions in a constructive way.
Learning Competence
1) To be able to develop crisis management communication, make schematic explanations and apply methods of how to pass the lifelong learning action to life.
Field Specific Competence
1) Collecting and interpreting data related to the field of Crisis Management, acting in accordance with ethical and scientific values.
Competence to Work Independently and Take Responsibility
1) To be able to work independently in relation to crisis management and communication, to develop initiatives, to create scenarios and escape diagrams.

Lesson Plan

Week	Subject	Related Preparation
1)	What Is Accident, Neglect And Risk?	Video: http://www.haberturk.com/video/haber/izle/bp-meksika-korfezi-petrol-felaketi/151429
2)	Crisis Definitions (Political, Economic, Corporate and Brand): What is a Crisis? / 5n of the Crisis / Reputation Management / Brand, Reputation and Crisis /	Marka İtibarı: Vaka Çalışması Firestone-Explorer Krizi / Şirketler Rüya Büyüsünü Neden Yitirir? Tüketici Markanın Yeni Sahibi Örnek Vaka: New Coke / Video: http://www.temelaksoy.com/krize-care-inovasyondur/
3)	How Should Crisis Communication Be Done? (Errors And Case Cases): Why Do We Do Communication? / Moving Forward In The Competition And Clearing Doubts /	Vaka Analizi: Teknolojinin Geleceği ve Moore Kanunu Video: http://www.haberturk.com/gundem/haber/1142715-develi-restaurantta-kezzap-dehseti
4)	Why is it difficult to predict the future / Strategic planning can be more creative / Strategy to shape the future / Unpredictable Crises for Companies
5)	Crisis Management and Unpredictable Human Behaviors	Zimbardo's Stanford Prison Experiment, Consumer Behavior / Different Consumer Patterns / Errors / Psychological and Socio-Cultural Effects / Milgram Experiment / Crisis Management and Marketing / "Black Book of Brands"
6)	Crisis and Scenarios: How to Prepare for Crises? / Sources of the Crisis / What are the Types of Crisis? / Crisis Communication Management / Stages of Crisis	Lessons from Crises: Oil Companies and 'Niger Delta
7)	Principles of Crisis Management: Successful Crisis Management / What is Corporate Reputation? / Corporate Reputation Management / Unmanaged Reputation and Crisis Threatens Reputation	Case Study: Exxon Valdez accident. Case Analysis: Boeing's Successful Crisis Management.
8)	Crises and Transformation: New Management Approach and Profit Discussion in Companies / Generations and Changing Consumer Responses	Unmanaged Crises (BP Mexico Case), Inadequate insights, Why did the Internet not take place among Microsoft's priorities?
9)	All About Crisis Management: 99 percent of the crisis is communication, 1 percent is technical / Crisis Planning Tips	Risks and Foresights: Examples of Toyota, Samsung, IBM, DEC and Apple
10)	Crises and New Consumer Concept	Consumer-Friendly Companies and Toyota Example / The Japanese Attack on the Swedish Watch Industry / The Face of Crisis Opportunities (The Birth of Swatch), Cargill and Disrepute
11)	Crisis Process and Changing Leadership	Obedience to the Leader and the Milgram Experiment / Motorola's Bankruptcy.
12)	Crisis Management And Uncertainty	Uncontrolled and Bankrupt Enron Model, Dotcom Crisis, Sustainability and Starbucks Model.
13)	Crisis Management and Pr Studies: Companies and Local Errors / Social Responsibility / Corporate Reputation.
14)	New Approaches in Crisis Management: Mental modeling methods, Crisis preventive approaches, New reputation management.

Sources

Course Notes / Textbooks:	Arklan, Ü. ve Akdağ, M. (2014). Kriz Yönetimi: İletişimsel Temelde Çözüm Odaklı Stratejik Yaklaşımlar. Konya: Literatürk Academia.
References:	Ders notları düzenli olarak power point sunumlar olarak paylaşılacaktır.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4)	Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5)	Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9)	Awareness of professional and ethical responsibility.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Project preparation
Q&A / Discussion
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Group project
Presentation
Bilgisayar Destekli Sunum
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	16	128
Midterms	1	3
Final	1	3
Total Workload		176