Industrial Product Design | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | EÜT368 | ||||||||
Course Name: | Tasarım ve Marka | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. NEHİR TAŞTAN | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi GİZEM YÜCELEN |
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Course Assistants: |
Course Objectives: | The purpose of this course is to inspect the relationship between Brand-Industrial Product Design and Consumer Behaviour and to be well-supported in this subject. Through chaptesr concentrates on specific themes, such as consumer behavior, brand-brand identitiy, relationship brand identitiy and consumer behavior, consumer factor on product design and create brand. |
Course Content: | The course includes concepts of consumption, consumption process, consumer behavior, brand, brand value, brand-product relationship, brand use in design. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | • Introduce the course to the students • Define the consumption • Define consumer behavior • Explain the homework for whole somester | Presentation |
2) | The psychological effects in consumer behaviour | Presentation |
3) | The socio-cultural effects in consumer behaviour | Presentation |
4) | Brand and brand identity Brand positioning | Presentation |
5) | Corporate identity Relationship of brand identity and corporate identity | Presentation |
6) | Brand character and brand name How the brand names create Brand types and analyze | Presentation |
7) | Realationship between brand identity and consumer behaviour Discuss on examples of brands and their user type. Criticize students homework | Presentation |
8) | Midterm Exam | - |
9) | Identify the needs of creating brand Explain how to be brand Describe the strategies of creating a strong brand | Presentation |
10) | Explain the importance of brand and product identity on new product design Describe the profits of strong brand for company Describe the profits of strong brand for consumer | Presentation |
11) | Define the Consumer Factor on Product Design Discuss the semester homework | Presentation Student homework |
12) | Explain the relation of target group-design-brand message Identify the design process and marketing centered approach Explain factors of product design and relate them with brand | Presentation |
13) | Explain the New Product and Consumer Acceptance process | Presentation |
14) | Criticize the homework for each student - Presentation | Presentation |
15) | Final Exam | None |
Course Notes / Textbooks: | Ders öğretim üyesinin sunumu |
References: | • 1.ODABAŞI, Yavuz ve Barış, Gülfidan, Tüketici Davranışı, İstanbul, Kapital Medya A.Ş., 2002 • 2. KÜÇÜKERMAN, Önder, Endüstri Tasarımı, Ürün Tasarımında Adımlar, İstanbul, YEM Yayınları, 1997. • 3. CÜCEOĞLU, Doğan, İnsan Davranışı: Psikolojinin Temel Kavramları, İstanbul, Remzi Kitabevi, 1991. • 4.. HAWKINS, D. I., BEST, R. J. ve CONEY, K. A., Consumer Behavior Building Marketing Strategy, Boston, Irwing McGraw-Hill, 1998. |
Learning Outcomes | 1 |
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2 |
3 |
5 |
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Program Outcomes | |||||||
1) Ability to think creatively and innovatively in industrial design discipline. | |||||||
2) Ability to master professional material and production technologies and follow up developments and to effectively apply acquired knowledge in the projects | |||||||
3) Ability to reflect cultural values to professional approaches | |||||||
4) Ability to reach to original design solutions through critical approach to complex design problems and also foresee potential user needs. | |||||||
5) Having the knowledge and ability to effectively use two and three dimensional design tools and technologies in industrial design | |||||||
6) Ability to participate in teamwork in companies and to effectively participate in industrial design project management | |||||||
7) Ability to have professional and ethical sense of responsibility | |||||||
8) To work independently, to take responsiblity and to develop designerly sensitivities towards global problems |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Ability to think creatively and innovatively in industrial design discipline. | 3 |
2) | Ability to master professional material and production technologies and follow up developments and to effectively apply acquired knowledge in the projects | |
3) | Ability to reflect cultural values to professional approaches | 4 |
4) | Ability to reach to original design solutions through critical approach to complex design problems and also foresee potential user needs. | 3 |
5) | Having the knowledge and ability to effectively use two and three dimensional design tools and technologies in industrial design | 3 |
6) | Ability to participate in teamwork in companies and to effectively participate in industrial design project management | 3 |
7) | Ability to have professional and ethical sense of responsibility | 4 |
8) | To work independently, to take responsiblity and to develop designerly sensitivities towards global problems | 3 |
Expression | |
Individual study and homework | |
Homework | |
Project preparation | |
Q&A / Discussion | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Observation | |
Individual Project | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 30 |
Midterms | 1 | % 40 |
Final | 1 | % 30 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 15 | 2 | 30 |
Study Hours Out of Class | 8 | 8 | 64 |
Presentations / Seminar | 1 | 1 | 1 |
Project | 1 | 14 | 14 |
Homework Assignments | 1 | 8 | 8 |
Midterms | 1 | 1 | 1 |
Paper Submission | 1 | 2 | 2 |
Final | 1 | 1 | 1 |
Total Workload | 121 |