Public Relations And Advertising
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MHIT125

Course Name:

Advertising

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ARZU KARAKURT KARABULUT

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The program benefits from the advantages of grafik enriched media leştirilmiş (graphics, audio, video and animation technologies) to create award-winning digital advertising campaigns that are superior in creativity today. The aim of this course is to analyze the advertising texts and visuals, which are one of the most important elements of visual culture, through the historical context and to gain a critical visual literacy perspective by acting on the basic features of oral, written and visual culture.

Course Content:

To acquire the skills of understanding, explaining and using basic concepts and methods of advertising.
• Gain the ability to use the technology required by advertising management
• Acquiring analytical skills to evaluate advertising processes
• To understand advertising practices at local, national, regional and / or global level
• To acquire communication skills specific to advertising and to gain the necessary knowledge and skills in advertising.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To acquire the skills of understanding, explaining and using basic concepts and methods of advertising.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) 2.1) Gain the ability to use the technology required by advertising management 2.2) Acquiring analytical skills to evaluate advertising processes 2.3) To understand advertising practices at local, national, regional and / or global level
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Distribution of course paper • Explanation of the course content • Giving information about exams • Explanation of the applications during the period • To give information about how to do the course evaluation.
2)	• Describes the definition and importance of advertising. • The changing dimensions of advertising in our rapidly changing world • Introduction to models for communication and sales
3)	• The importance and location of advertising, which is an element of marketing communication, is indicated. • The changing dimensions of advertising in our rapidly changing world • Introduction to models for communication and sales • Aida Model is examined.
4)	• The importance and location of advertising, which is an element of marketing communication, is indicated. • The changing dimensions of advertising in our rapidly changing world • Introduction to models for communication and sales • Aida Model is examined.
5)	• Advertising and competition • The importance of advertising in competitive markets • The place and value in marketing communication
6)	• Advertising and competition • The importance of advertising in competitive markets • The place and value in marketing communication
7)	• Aida model examples • The impact of communication and sales on advertising • Advertising campaigns
8)	• To ensure that advertising is a whole-flowing relationship to the consumer • Communication power and irreplaceable place in advertising • Investigation of advertising samples in competition markets
9)	Review of advertisements published with mass media • Campaign examples
10)	Historical development in advertising Beginning of written advertising
11)	The direction and direction of advertising in the historical process • Advertising in Ancient Greece and Rome • First examples
12)	• The direction and direction of advertising in the historical process • Advertising in Ancient Greece and Rome • First examples
13)	• The concept of advertising of the Babil merchants • Musical ads made with rhythmic words • Prerequisites for Advertising • Advertising in Turkey
14)	Development process and examples of advertising in the world The relationship of advertising with other branches of science and arts
15)	Exam

Sources

Course Notes / Textbooks:	Uğur BATI, Reklamın Dili, Alfa Yayıncılık, 2013
References:	Füsun KOCABAŞ, Reklamcılık –İletişim yayıncılık, 2015

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner.
3) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues.
4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.	5
2)	To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner.	3
3)	- To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues.	5
4)	- Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project.	3

Learning Activity and Teaching Methods

Field Study
Peer Review
Expression
Individual study and homework
Lesson
Homework
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Individual Project
Presentation
Peer Review

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	1	% 10
Presentation	1	% 10
Project	1	% 10
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Final	1	1
Total Workload		43