Week |
Subject |
Related Preparation |
1) |
• Distribution of course paper
• Explanation of the course content
• Giving information about exams
• Explanation of the applications during the period
• To give information about how to do the course evaluation. |
|
2) |
• Describes the definition and importance of advertising.
• The changing dimensions of advertising in our rapidly changing world
• Introduction to models for communication and sales |
|
3) |
• The importance and location of advertising, which is an element of marketing communication, is indicated.
• The changing dimensions of advertising in our rapidly changing world
• Introduction to models for communication and sales
• Aida Model is examined.
|
|
3) |
• The importance and location of advertising, which is an element of marketing communication, is indicated.
• The changing dimensions of advertising in our rapidly changing world
• Introduction to models for communication and sales
• Aida Model is examined.
|
|
4) |
• The importance and location of advertising, which is an element of marketing communication, is indicated. • The changing dimensions of advertising in our rapidly changing world • Introduction to models for communication and sales • Aida Model is examined. |
|
5) |
• Advertising and competition • The importance of advertising in competitive markets • The place and value in marketing communication |
|
6) |
• Advertising and competition
• The importance of advertising in competitive markets
• The place and value in marketing communication |
|
7) |
• Aida model examples • The impact of communication and sales on advertising • Advertising campaigns |
|
8) |
• To ensure that advertising is a whole-flowing relationship to the consumer
• Communication power and irreplaceable place in advertising
• Investigation of advertising samples in competition markets |
|
9) |
Review of advertisements published with mass media
• Campaign examples
|
|
10) |
Historical development in advertising Beginning of written advertising |
|
11) |
The direction and direction of advertising in the historical process • Advertising in Ancient Greece and Rome • First examples |
|
12) |
• The direction and direction of advertising in the historical process
• Advertising in Ancient Greece and Rome
• First examples |
|
13) |
• The concept of advertising of the Babil merchants
• Musical ads made with rhythmic words
• Prerequisites for Advertising
• Advertising in Turkey |
|
15) |
Development process and examples of advertising in the world
The relationship of advertising with other branches of science and arts |
exam |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs.
- be able to lead their study to an advanced level of education or to a profession at the same level.
- Having gained knowledge of lifelong learning
- To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication.
- Share ideas and suggestions for solutions to issues related to the field with experts and non-experts.
- Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues.
- To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. |
3 |
2) |
To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs.
- be able to lead their study to an advanced level of education or to a profession at the same level.
- Learning to survive is not a conscious winner. |
4 |
3) |
- To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field.
- Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. |
5 |
4) |
- Be able to carry out a basic level of work independently of the field.
- Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications.
- Carrying out activities for the development of employees under the responsibility of a project. |
5 |