| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | GST356 | ||||||||
| Course Name: | Yemek ve Mitoloji | ||||||||
| Course Semester: | Fall | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | University Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Öğr.Gör. FULYA HEKİMOĞLU ÇELİK | ||||||||
| Course Lecturer(s): |
Öğr.Gör. FULYA HEKİMOĞLU ÇELİK |
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| Course Assistants: |
| Course Objectives: | The aim of this course is to discuss myths and beliefs about food and beverage items in the mythologies of Sumerian, Babylonian, Egyptian, Near Eastern, Greek, Roman, Viking, Indian, Chinese and other geographies. Myths belonging to food and beverage items such as bread, wine, beer, blood, olive, pomegranate, honey, nectar, apple, milk, mulberry, mushroom, pig, sacrifice and rice are handled through portrayals of oral and written literature and arts. |
| Course Content: | Explanation of course sllybus Mitos, epos and logos Transfer of nectar and ambrosian place in Greek, Roman and Indian mythology Immortalization of the River Styks by the mother of Achilleus, who has an important place in the Trojan War Prometheus's fire and gift to humanity Aristaios' expertise in olive, viniculture and animal husbandry The request of the Seth to speak to the hell of the angels and the forgiveness of the Prophet Herakles' bun Midterm exam The legend of Leto, Zeus, Hera, Artemis and Apollon and the important place of this olive tree Detailed information about Satirler, Bakkhalar, Dionysos festivals, Silenos, Priapus Dionysos' expedition to India, turning marines into dolphins, the story of the Golden Post, The Athena's Gorgo monster shed his blood and gave it to Asklepion. The divine love of Pomona and Vertumnus |
The students who have succeeded in this course;
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| Week | Subject | Related Preparation |
| 1) | • Explain to students the content of the course and course requirements • Giving preliminary information about the freedom, autonomy, and straying of the legends to be taught in the lesson, and discussing the relationship between the legends and the truth (the reality of myths). • Making interpretations about how mythology preserves its vitality and how it carries its colorful and fascinating atmosphere until today. | No data |
| 2) | • To explain the concepts of Mythos, epos and logos • To explain and compare the similarities and differences between mythology and religion concepts. • To give general information about the people who describe the god and god descendants such as Heredot, Plato, Homer, Hesiodos, Euripides, the source of mythology. • Theogonia of Heseidos: to give information about the birth of the gods, the god's descendants and generations following and developing each other • Explaining the theogonia about the birth of Gaia, Uranos, Kronos, Titans, Erinysler, Zeus within the scope of “Blood” item. | internet research on Hesiod's theogonia |
| 3) | • Giving information about the gods immortality drink Nectar and Ambrosia • The emergence of amrita and milk ocean in Indian mythology by shaking • Telling the story of the emergence of nectar - amrita- (Elixir of Life), which includes Ravana, Sita and Rama in Hindu mythology • Explaining Five Trees And Ambrosia Tree (Parijaat Tree) In Indra's Paradise • Transferring the relationship between Zeus, Ganymedes and Hebe trio with nectar and ambrosia | none |
| 4) | • Transferring the legend of Achilleus, Thetis, Ambrosia and Ateş to students • Demeter, feeding a child with nectar and ambrosia in the legend of Demeter, Metaneira, Nectar and Ambrosia • Transfer of Nectar and Ambrosian in the Psykhe Story with Cupid (Eros) to students • Emphasizing the importance of Olympos gods and nectar for gods | none |
| 5) | • Transferring Prometheus to steal fire from the gods • Giving information about Epimetheus and Pandora's box • Giving detailed information about the deluge of Deukalion • Talking about the importance of honey in mythology • Describing the legend that Democritus smelled a bowl full of honey | none |
| 6) | • Telling the story of finding the honey mentioned in Ovid • Explaining the legend about the finding of honey and the formation of Mead in Antiquity • Giving detailed information about the god of honey Aristaios • Emphasizing the importance of honey in the story of Orpheus and Eurdike | none |
| 7) | • Brief information about the olive and olive oil (its history, geography, etc.) • Explaining the legend of the son of Hz. • Transferring the place of Isis in Egyptian mythology as God teaching olives • Contest between Athena and Poseidon and transferring the importance of olives for the city of Athens • Explaining the competition between Athena and Arakhne • Giving detailed information about Heracles' knob, which is said to be made of olive tree. | none |
| 8) | • To test the competencies of the topics covered in the 7-week process with the midterm exam. • Resolves midterm exam questions and reports their shortcomings. | none |
| 9) | • Description of Ovid's Metaporhoses and the emergence of the olive tree • Explaining Homer's dialogue with him sitting in the olive shade • Transferring the role of olive tree in Leto's legend of correcting Artemis and Apollo • Emphasizing the importance of Noah's Flood and olive tree • Telling the story of Apollon and Daphne | none |
| 10) | • Giving detailed information about wine and wine god Dionysus (Baku) • Meaning of Dionysos name, birth and transfer of life story • Symbols of Dionysus, transfer of sacred plants and animals • Transfer of Dionysos and Silenos together • Telling the legend of Priapus, the son of Dionysus | none |
| 11) | • Dionysos' Victories, Landing in the Land of the Dead and Joining the Gods of Olympos • Telling the story of the Golden Fleece • Telling the story of Medeia and Iason • Telling the story of Theseus • Telling the story of Ariadne | none |
| 12) | • Giving information about Dionysus cult, mainads and Dionisia festivities • Describing the legend between Dionysus, Silenos and King Midas • Transferring the importance of Noah's Flood and wine • Explaining the legend of King Cemşid and the discovery of wine • Telling the legend about Asclepius and garlic | none |
| 13) | • Giving general information about apple and its place in mythology • Telling the first sin-forbidden apple story • Explaining the legend of Pomona and Vertumnus that includes apples • Transfer of 11th work of Elma and Herakles • Telling the story of Elma and Atalante | Myth story Discussion and comment Concretization of myths through art works (sculpture, painting, engraving, etc.) |
| 14) | Owerview | none |
| 15) | Owerview | none |
| 16) | Final Exam | none |
| Course Notes / Textbooks: | Mitoloji Sözlüğü, Azra Erhat, Remzi Kitabevi, 2007, 22. Basım Nectar and Ambrosia, An Encyclopedia of Food in World Mythology, Tamra Andrews, ABC-CLIO |
| References: | Mitoloji Sözlüğü, Azra Erhat, Remzi Kitabevi, 2007, 22. Basım Nectar and Ambrosia, An Encyclopedia of Food in World Mythology, Tamra Andrews, ABC-CLIO |
| Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
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| Program Outcomes | ||||||||
| 1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | ||||||||
| 2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | ||||||||
| 3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | ||||||||
| 4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | ||||||||
| 5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | ||||||||
| 6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | ||||||||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |
| 2) | 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |
| 3) | 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |
| 4) | 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |
| 5) | 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |
| 6) | 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. |
| Brainstorming/ Six tihnking hats | |
| Lesson | |
| Reading | |
| Homework | |
| Q&A / Discussion |
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Homework |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Midterms | 2 | 1 |
| Final | 1 | 3 |
| Total Workload | 52 | |