Public Relations And Advertising
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MHIT238

Course Name:

Event Organization and Relations With Press

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department/Faculty Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ARZU KARAKURT KARABULUT

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The concept of public relations, associated with that area, you will be informed about the service areas and types of organizations. Although efficacy events and media; two strong ties are basic construction. Building relationships for event organization and for this purpose the necessary activities on planning, the course focuses on teaching the development and execution of competence “Event Management and Media Relations” will carry out work along with that of two fundamental in this context.

Course Content:

• Will be able to examine the concept of event organization.
• The event organizer will be able to examine the relationship with the press.
• They will learn areas where public relations are related.
• Public Relations will be able to research the service areas of the organization.
• They will gain proficiency in researching and creating files of the organization being organized.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) • Event will be able to examine the concept of organization. 2.1) * The event will be able to examine the relationship of the organization with the press. 2.2) • Will be able to learn the areas in which public relations are related 2.3) • Public relations will be able to investigate the service areas of the organization. 2.4) • Will be able to research and file the types of organization.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Araştırma Eleştirme Tartışma	sample organisation presentation
1)	Araştırma Eleştirme Açıklama Tartışma	Sample organizations studied
1)	Dersin anahatları tartışılır. Ders planı tartışılır.	none
2)	Araştırma Eleştirme Açıklama	none
3)	Araştırma Eleştirme Açıklama	none
4)	Araştırma Eleştirme Açıklama	none
5)	Araştırma Eleştirme Açıklama	Sample organizations studied
6)	Araştırma	none
7)	İnceleme Açıklama Tartışma	none
8)	Uygulama • İnceleme • İş bölümünün belirlenmesi • Etkinlik organizasyonu çalışmaları	none
9)	Araştırma İnceleme Tartışma	none
10)	Araştırma İnceleme Tartışma	none
11)	Araştırma İnceleme Tartışma	none
12)	Değerlendirme	none
13)	Dönem sonu değerlendirmesi yapılır. Dönem sonu değerlendirmesi yapılır.	none
14)	Dönem sonu değerlendirmesi yapılır. Dönem sonu değerlendirmesi yapılır.	none

Sources

Course Notes / Textbooks:	Yönetim ve Organizasyon El Kitabı: Prof. Dr. Salih GÜNEY, Kitap Yurdu Yayıncılık, 2012 Öğrenen Organizasyon Yolculuğu: Evrim ÇALKAVUR, Remzi Kitabevi, 2012
References:	İnternet

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner.
3) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues.
4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
2)	To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner.
3)	- To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues.
4)	- Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project.

Learning Activity and Teaching Methods

Field Study
Expression
Lesson
Reading
Homework
Social Activities

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Presentation
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 20
Homework Assignments	1	% 20
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	8	24
Study Hours Out of Class	6	18
Total Workload		42