Provincial Governments | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UMYYO208 | ||||||||
Course Name: | Corporate Communications | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi DİLEK YALÇIN | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi BEYZA TOKSOY |
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Course Assistants: |
Course Objectives: | To inform the students about the concept of corporate communication and its importance, to introduce the applications in institutions, to evaluate the corporate communication as a whole and to gain the ability to take part in applications |
Course Content: | The concept, functions and features of the institution Corporate philosophy, corporate behavior, Corporate image, corporate climate, corporate identity Culture, corporate advertising Strategic planning in corporate communication Strategic management in corporate communication public relations Sponsorship, social responsibility Total quality, human resources and customer relationship management Event and crisis management Advertisement and brand management Corporate marketing manage |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Communication and coverage | |
2) | The concept, functions and features of the institution | |
3) | Corporate philosophy, corporate behavior, | |
4) | Corporate image, corporate climate, corporate identity | |
5) | Culture, corporate advertising | |
6) | Strategic planning in corporate communication | |
7) | Strategic management in corporate communication | |
8) | Midterm Exam | |
9) | Public relations | |
10) | Total quality management, human resources management and customer relationship management | |
11) | Event and crisis management | |
12) | Advertisement and brand management | |
13) | Advertisement and brand management | |
14) | Corporate marketing management | |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Başak Solmaz (2011), Kurumsal İletişim Yönetimi, Tablet Yayınları. |
References: | Paul A. Argenti,2013, Corporate Communication, 6th ed. McGrawHill. |
Learning Outcomes | 1 |
2 |
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Program Outcomes | |||||
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level. | |||||
2) To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field. | |||||
3) To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. To be able to use information and communication technologies with the computer software at least at the European Computer Use License | |||||
4) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. be able to lead their study to an advanced level of education or to a profession at the same level. Learning to survive is not a conscious winner. | |||||
5) To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||||
6) Be able to carry out a basic level of work independently of the field. Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level. | 3 |
2) | To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field. | 3 |
3) | To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. To be able to use information and communication technologies with the computer software at least at the European Computer Use License | 1 |
4) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. be able to lead their study to an advanced level of education or to a profession at the same level. Learning to survive is not a conscious winner. | 1 |
5) | To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |
6) | Be able to carry out a basic level of work independently of the field. Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project. | 2 |
Lesson | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 20 |
Final | 1 | % 80 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 20 | |
PERCENTAGE OF FINAL WORK | % 80 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 42 | 588 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 590 |