New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD102

Course Name:

Introduction To New Media

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Lecturer(s):

Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Assistants:

Course Objective and Content

Course Objectives:	Introducing the students with the fundamentals of new media. Helping students to distinguish significant characteristics between new media and traditional media. Aiming students to interiorise the importance of multimedia for new media.
Course Content:	Methods to use information and communication technologies for new media in a creative way. Roles of new media in social, economic and administrative processes. Examining social platforms. Effects of virtuality on individual and society and socializing dinamics as a consequence.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Following the trends about new media from online and offline sources. learning from any other area which has the potential to feed the new media area. introduction to the theorerical and practicakl information which can give functional benefit to the area.
2 - Skills
Cognitive - Practical
1) To be able to use the theoretical and factual information for individual productivity, analysing the existing campaigns, reaching them critically. commenting on campaign data using new media knowledge and abilities, seeing the problems in marketing communication process.
3 - Competences
Communication and Social Competence
1) communicating with the leaders and organizations in the sector, understanding and telling the qustion and problems in a constuctive way. connecting the knowledge about contemporary situation and problems with theoretical learnings, solving a problem or reaching a decision while finding the missing qualitative and quantitative data. connecting the new media knowledge and experiences with social responsibility awareness and creating projects for the social environment.
Learning Competence
1) having a critical view with the knowledge ogf new media, proposing ideas of change, finding out the required learning points, planning and reaching the prestated goal. grasping the importance of life long learning and developing a tendency which fits this understanding.
Field Specific Competence
1) collection of data about new media area and being able to comment on this data. behaving and deciding ethically and according to scientific values of the area.
Competence to Work Independently and Take Responsibility
1) running a basic study on new media individually and producing for own portfolio. -taking responsibility as an individual and as a team member in order to solve the crisis communication problems.

Lesson Plan

Week	Subject	Related Preparation
1)	introduction to the course, general information about new media and discussion.
2)	What is New Media and What is Not? article reading and discussing. answerşng questions about new media in a technical and theoretical manner . discussing about new media from different point of views, discussion in order to overcome the theoretical gap in the concept of new media and causes the virtues that it can serve not understood completely.	Uluslararası Sosyal Araştırmalar Dergisi The Journal of International Social Research Cilt: 9 Sayı: 45 Volume: 9 Issue: 45 Ağustos 2016 August 2016 www.sosyalarastirmalar.com Issn: 1307-9581 (PDF) YENİ MEDYA NEDİR NE DEĞİLDİR? WHAT IS NEW MEDIA OR NOT?. Available from: https://www.researchgate.net/publication/308721951_YENI_MEDYA_NEDIR_NE_DEGILDIR_WHAT_IS_NEW_MEDIA_OR_NOT [accessed Apr 11 2019].
3)	Looking for answers for the question "what is new media?" through street interviews. Understanding knowledge and awareness of society about new media. Sharing the video on course's youtube channel .	none
4)	learning and discussing about AR and viral marketing examples.	Searching and bringing AR and VR examples for the course.
5)	Discussion about Philip K. Dick's Ubik novel and being aware of the connections between new media concept.	none
6)	journalism in new media era, the areas where we use viral videos. new media and technologies and what they add to empathy sense.	TED talks
7)	Duality of presence in new media and where this feeling is used or can be used.	case analysis about the related subject.
8)	midterm	none
9)	examining Mutlu Binark's works aboput new media.	articles and projects https://yenimedya.wordpress.com/tag/mutlu-binark/
10)	VR usage in social responsibility area and student project proposals on the subject.	none
11)	Examining Snapchat. very fast rise and fall of snapchat and reasons.	blog and discussion reading about snapchat app.
12)	the most used advertising themes which use new media and its technologies.	none.
13)	examining the subjects effectiveness and creativeness in the framework of new media and supporting them with examples.	Bringing examples from effie awards and creative ad examples.
14)	the fake news problematic on internet, the ways to understand and protect yourself from it.	bringing fake news collected from internet.

Sources

Course Notes / Textbooks:	Ders notları düzenli olarak dersin kapalı Facebook grubu olan YMD102 Yeni Medyaya Giriş sayfasında paylaşılacaktır. Yeni Medya Ve..., Deniz Yengin, Anahtar Kitaplar, 2012
References:	The Internet: An Introduction to New Media, Lelia Green

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	4
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	4
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	5
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	3
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	5
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	4

Learning Activity and Teaching Methods

Field Study
Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Q&A / Discussion
Social Activities

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Application
Observation
Individual Project
Group project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	16	143
Project	9	18
Homework Assignments	6	11
Midterms	1	3
Final	1	3
Total Workload		217