New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD205

Course Name:

Digital Public Relations

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. ZEYNEP GENEL

Course Lecturer(s):

Assoc. Prof. ZEYNEP GENEL
Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

To examine the importance of new media, "digital PR and tools" for different disciplines in terms of public relations.
Digital Public Relations and new media; corporate blogs; Impact of using corporate blogs in Public Relations; online communication practices, public relations management in digital communication, online crisis management; search engines optimization; corporate internet sites; the importance of viral marketing in terms of public relations, examples from Turkey and from around the world.

Course Content:

Online community associations and its importance in public relations topics have been discussed with the students during the semester. Theoretical knowledge is supported by various video and course materials.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) It provides basic information about the characteristics, use and expansion of the media and social media, together with the basic public relations concepts. The importance of public relations practices in protecting the reputation and market shares of corporations and individuals in the digital environment is highlighted. It teaches how to communicate effectively with all social stakeholders within the framework of this field.
2 - Skills
Cognitive - Practical
1) To be able to define and analyze the problems related to the field and to interpret and evaluate existing studies with the help of the theoretical framework about communication, digital media, social networks and PR. For this purpose, during the semester, the students' ability to take responsibility with group work and multiple communication tasks was supported so that they could work together and share ideas.
3 - Competences
Communication and Social Competence
1) To plan and implement digital campaigns in the context of corporate social responsibility and public relations.
Learning Competence
1) To be able to analyze the existing public relations practices with a critical point of view, to evaluate and contribute its development of public relations activities which in digital transformation.
Field Specific Competence
1) Understanding social media management, online marketing and advertising methods, developing strategies for digital marketing areas.
Competence to Work Independently and Take Responsibility
1) A solution-focused approach to public relations practices for digital platforms and social networks, crisis management, to plan and manage communication properly with people who working under the responsibility in the context of corporate communication.

Lesson Plan

Week	Subject	Related Preparation
1)	Communication and PR.
2)	What are public relations and digital media?
3)	The purposes of Public Relations and Digital Media.
4)	Public Relations and Digital Media Tools.
5)	The Role of Digital Media and Public Relations in Social Media.
6)	Social networks.
7)	Midterm.
8)	Digital Press releases.
9)	Viral Public Relations.
10)	Crisis management in digital media and public relations.
11)	Use of Social Networks in Public Relations.
12)	Use of Social Networks in Public Relations.
13)	Analysis of Digital Public Relations Examples.
14)	Analysis of Digital Public Relations Examples-2
15)	Final Exam.

Sources

Course Notes / Textbooks:	-Aybike PELENK ÖZEL- Nuray YILMAZ SERT Dijital Halkla İlişkiler Kavram ve Araçları - Fatih Keskin, Pınar Özdemir (Derl.) Halkla İlişkiler Üzerine, Dipnot, Ankara, 2009. - Ferah ONAT, Dijital Çağda Halkla İlişkiler Yazarlığı
References:	- Fraser P. Seitel, HALKLA İLİŞKİLER UYGULAMASI (The Practice of Public Relations) - Metin IŞIK-Ayhan ERDEM, Tüm Yönleriyle Medya ve İletişim - Sevda ALANKUŞ, Yeni İletişim Teknolojileri -Yeni Medya Teknolojileri ve Halkla İlişkiler Beykoz Lojistik MYO Yayınları

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	5
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	4
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	3
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	5
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	4
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	4

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Lesson
Reading
Homework
Q&A / Discussion
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 50
Kanaat Notu	1	% 10
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	16	128
Midterms	1	3
Final	1	3
Total Workload		179