New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE301

Course Name:

Political Communication

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SERRA ORKAN

Course Lecturer(s):

Öğr.Gör. ALTUĞ SAMİ İÇİLENSU
Dr.Öğr.Üyesi SERRA ORKAN

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to represent to the students over the relationship of media and politics. The primary concern of the course is to establish a general theory of politics.
Additionally, the student is provided with specific examples of the most important politic history and political campaigns of this era of mass communication. Slides and assigned readings will be drawn from areas such as social science, media and policital knowledge, political news, the war on terror and political campaigns.

Course Content:

The political news, media and political, myths and realitics
Discussion of democracy and policital communication
Discussion of Media, Politics and Democracy
The study of political communication
Political Konowledge
The mass communication perspectives
Political socializations which is under the influence of media technologies
War, Terror and socializations
Political news, mass communication and public space
Presidential campaigns prior on the age of televizon, the comtenporary media campaign
Political campaigns, political parties and media
The Role of the political advertising on the election campaign

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Political news, media and politics, myths and facts; early history of political communication studies; democracy and political communication; political social cohesion under the influence of media technologies; mass communication and public space; political campaigns, political parties and media; political advertising; participation in political communication.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Discussion of Syllabus	Homework: assigned reading for next class session - The Dynamics of Political Communication: Media and Politics in a Digital Age, by Richard M. Perloff, Roadledge, New York, November 27, 2014
2)	• Identify the panoply of political communications • Show the study of political communication • Summarize media and political knowledge	Homework: assigned reading for next class session - The Dynamics of Political Communication: Media and Politics in a Digital Age, by Richard M. Perloff, Roadledge, New York, November 27, 2014
3)	• Describe normative theory of democracy • Compare classical deirect democracy, liberal democracy, deliberative democracy • Find more information about pulling the democratic strand together • Discuss the political communication and a critical approach	Homework: assigned reading for next class session - The Dynamics of Political Communication: Media and Politics in a Digital Age, by Richard M. Perloff, Roadledge, New York, November 27, 2014
4)	• Discuss political communications • Explain political communication involves three key players • Compare Leaders, media and the public • Recognize political communications on media platform and global strategy	Homework: assigned reading for next class session - The Dynamics of Political Communication: Media and Politics in a Digital Age, by Richard M. Perloff, Roadledge, New York, November 27, 2014
5)	• Describe early history of political communication scholarship • Discuss the Lippmans Insights and propaganda • Explain the social science and define the political communication, research methodologies	Homework: assigned reading for next class session - The Dynamics of Political Communication: Media and Politics in a Digital Age, by Richard M. Perloff, Roadledge, New York, November 27, 2014
6)	• Discuss media and political knowledge • Underline the mass communication perspective on the politic area and outline the psychological, sociological approach and political knowledge in the age of the Internet	Homework: assigned reading for next class session - The Dynamics of Political Communication: Media and Politics in a Digital Age, by Richard M. Perloff, Roadledge, New York, November 27, 2014
7)	MIDTERM EXAM
8)	• Identify contemporary political socialization • Discuss impact of mass media and new media • Demonstrate the interpersonal communication dynamics and discuss the influence of media technologies on the political engagement	Homework: assigned reading for next class session -Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 2011
9)	• Discuss the scientific and social bases of politics • Relate macro aspects of framing and the war of teror	Homework: assigned reading for next class session -Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 2011
10)	• Describe the political news • Match the Clinton, Bush, Obama’s political news and media stragey with Tayyip Erdoğan • Analyze the examples of leaders and media performances which especially performs on the outside and point of view discuss the public space notion	Homework: assigned reading for next class session -Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 2011
11)	• Describe communication and the election campaign • Discuss the political campaigns past and present	Homework: assigned reading for next class session -Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 2011
12)	• Describe the main players in political campaigns • Compare media, candidates, political consultants and political parties • Discuss the relationship with these four keys	Homework: assigned reading for next class session -Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 2011
13)	• Discuss Political Advertising • Describe charakteristics of presidential campaigns ads • Show the last election work in USA and Turkey • List the populer networked work of politics election campaing and discuss the world leaders	Homework: assigned reading for next class session -Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 2011
14)	Discussion of student project teams about their analysis of a political campaigns	Homework: assigned reading for next class session -Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 2011
15)	The Role of the political advertising on the election campaign Discussion – Practices of Looking Chapter 15	Homework: assigned reading for next class session -Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 2011
16)	FINAL EXAM	FINAL EXAM

Sources

Course Notes / Textbooks:	The Dynamics of Political Communication: Media and Politics in a Digital Age, by Richard M. Perloff, Roadledge, New York, November 27, 2014 ISBN-13: 978-0415531849 ISBN-10: 0415531845
References:	Making Sense of Media and Politics: Five Principles in Political Communication, by Gadi Wolsfeld, Roudledge, New York, February 12, 201 ISBN-13: 978-0415885232 ISBN-10: 041588523X

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	5
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	4
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	4
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	5
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	4
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	5

Learning Activity and Teaching Methods

Expression
Lesson

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Midterms	1	1	1
Final	1	1	1
Total Workload			2