| Course Objectives: |
The purpose of this course is to inform about the research methods and practices as theoretical and practical in social sciences and to inform that how they can be made. And to explain the example practices and to do research field. |
| Course Content: |
The Research Methods in Communication course examines the fundamental research methods used in communication sciences from both theoretical and practical perspectives. The course covers the basic concepts and processes of scientific research, qualitative and quantitative methods in communication research, research design, data collection techniques, sampling methods, measurement, and evaluation processes. It focuses on methods such as surveys, in-depth interviews, focus group studies, content analysis, discourse analysis, and experimental research, while also assessing the impact of communication technologies on research processes. Research ethics, data analysis, and reporting processes are also essential components of the course. |
| Week |
Subject |
Related Preparation |
| 1) |
Historical development of research concept I |
Review of subject
To do source scans
Reading and evaluating of related parts of resources |
| 2) |
Ways of getting information |
Review of subject
To do source scans
Reading and evaluating of related parts of resources |
| 3) |
• Aims of Science
Understanding / Description
Explanation
Interpretation
Control
Types of Scientific Research
• According to the purpose
• According to the method |
Review of subject
To do source scans
Reading and evaluating of related parts of resources |
| 4) |
The source of the problem.
Method
Strategies Archive - Opinion - Analytical - Experimental
Areas |
Review of subject
To do source scans
Reading and evaluating of related parts of resources |
| 5) |
• Features of the archive method
• The disadvantages of the archive method
• Sources in archive research
• Writing the Research |
Review of subject
To do source scans
Reading and evaluating of related parts of resources |
| 6) |
Formal and Informal Techniques and their properties
Content Analysis
Sampling
Observation
Delphi
Survey |
Review of subject
To do source scans
Reading and evaluating of related parts of resources |
| 7) |
• Archive Method
• Features of the archive method
• The disadvantages of the archive method
• Sources in archive research
• Writing Your Research |
Review of subject
To do source scans
Reading and evaluating of related parts of resources |
| 8) |
• Pragmatic Analysis
• Analytical analysis
• Scientific Analysis
• Case Study |
Passing through the eye
To do source scans
Reading and evaluating related parts of resources |
| 9) |
• Determining the project topics of the teams
• Determining the aims and hypotheses of the project
• Determining the working area of the project |
Passing through the eye
To do source scans
Reading and evaluating related parts of resources |
| 10) |
• Determining the sample size and its importance.
• Determining the variables of the project
• Introduction to the Survey Method |
Review subject
Make resource scans and prepare questions for the survey
To analyze of different survey examples |
| 11) |
• Issues to be considered in preparing a survey
• Scale types and properties used in the survey
• Preparing the survey questions for the project |
Testing the survey for the project
Determining the suitability of the questions of the surveys
Giving the latest status of the surveys |
| 12) |
• Data Analysis / SPSS application examples
• A sample survey assessment |
Review of survey questions prepared for the project
Entering into EXCEL / SPSS of surveys for analysis |
| 13) |
• Making necessary corrections
• The importance of completing the project at the desired time |
Writing and viewing the project
Preparation of presentations of prepared projects. |
| 14) |
• PRESENTATION OF THE PROJECTS |
Preparation for the final exam |
| 15) |
Final examination |
Final examination |
| 16) |
End of semester |
End of semester |
| Course Notes / Textbooks: |
Ders konularına yönelik ders sunumları ve alternatif kaynaklar |
| References: |
Neuman, W. L. (2014). Toplumsal araştırma yöntemleri: Nitel ve nicel yaklaşımlar (S. Özge, Çev.). Yayın Odası
Groves, R. M., Fowler, F. J., Couper, M. P., Lepkowski, J. M., Singer, E., & Tourangeau, R. (2009). Survey methodology (2nd ed.). Wiley. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
1. communicating with digital agencies about new media projects in order to be a part of the solution.
2. Sharing the solution suggestions on communication area using qualitative and quantitative research.
3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. |
5 |
| 2) |
1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way |
4 |
| 3) |
1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. |
5 |
| 4) |
1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. |
5 |
| 5) |
1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. |
5 |
| 6) |
1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. |
5 |
| 7) |
1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
5 |
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