New Media | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD403 | ||||||||
Course Name: | Media Sociology | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi SERRA ORKAN Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT |
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Course Assistants: |
Course Objectives: | The aim of the course is to make students understand the basic concepts of communication and society, to contribute to the knowledge of basic concepts, facts and events of communication and media sociology. In addition, the course helps to apply theoretical concepts to real social and cultural processes and to analyze different perspectives on the effects of mass media through examples. |
Course Content: | What is the meaning of media on society? What are the relations between mass communication studies and other dimensions of social practice? How did internet and digitalization reshape social, cultural, political and economic relations? Are media cultures affirmate today's dominant social relations? |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Explaining the relationship between human evolution and individual technique. To introduce different media theorists in terms of media and communication sociology. | |
2) | Explaining the history of media and examining the historical development process of mass media. | |
3) | The Difficulties of Thinking on Communication, Basic Concepts of Social Sciences and Communication. | |
4) | General information about media theorists and media theories. | |
5) | Direct Impact theories: Propaganda, Fear, Hypodermic Syringe, Persuasion. | |
6) | Marshall McLuhan - Global Village, Typographic Human. | |
7) | Jean Baudrillard - Simulakr and Simulation, Sociology of Consumption. | |
8) | Sociology of Cultural Practices. | |
9) | Christian Fuchs - Digital Labor and Karl Marx | |
10) | Anthony Giddens - The Results of Modernity. | |
11) | Identity and Gender: A Perspective on Feminist Media Studies. | |
12) | Theories of public sphere: Transformation of the public sphere: Sociology of New Media: A chain of information. | |
13) | Communication and Sports: Popular Culture and Football: Football, Nationalism and Violence. | |
14) | General evaluation, criticism and analysis through examples. |
Course Notes / Textbooks: | Maigret, E. (2011), Medya ve İletişim Sosyolojisi, Çev. Halime Yücel, İletişim Yay. Erol Mutlu. (2005), Globalleşme, Popüler Kültür ve Medya, Ütopya Yayınları. Ünsal Oskay. (2013), Yıkanmak istemeyen Çocuklar Olalım, Yapı Kredi Yayınları. |
References: | Ritzer, G. (2011), Sociological Theory, McGraw Hill. ) Manuel Castellls & Martin Ince (2006), Manuel Castells’le Söyleşiler Manuel Castells (2005), Enformasyon Çağı: Ekonomik, Kültür ve Toplum, 1. Cilt Nick Stevenson (2008 ), Medya Kültürleri: Sosyal Teori ve Kitle İletişimi, Çev. Göze Orhon&Barış Engin Aksoy, Ütopya Yayınevi. |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes | ||||||
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. | ||||||
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. | ||||||
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. | ||||||
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. | ||||||
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. | ||||||
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. | 5 |
2) | 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. | 4 |
3) | 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. | 4 |
4) | 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. | 4 |
5) | 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. | 5 |
6) | 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation | 4 |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Reading | |
Homework | |
Report Writing | |
Q&A / Discussion |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Individual Project | |
Reporting | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 112 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 166 |