New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD403

Course Name:

Media Sociology

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Lecturer(s):

Dr.Öğr.Üyesi SERRA ORKAN
Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to make students understand the basic concepts of communication and society, to contribute to the knowledge of basic concepts, facts and events of communication and media sociology. In addition, the course helps to apply theoretical concepts to real social and cultural processes and to analyze different perspectives on the effects of mass media through examples.
Course Content:	What is the meaning of media on society? What are the relations between mass communication studies and other dimensions of social practice? How did internet and digitalization reshape social, cultural, political and economic relations? Are media cultures affirmate today's dominant social relations?

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Have knowledge about concepts and theories related to sociology and communication science.
2 - Skills
Cognitive - Practical
1) To be able to use theoretical and practical information with related information sources. To be able to recognize and explain the relationship between social events and phenomena in the field of media and communication.
3 - Competences
Communication and Social Competence
1) To be able to communicate with the people and institutions about what they have learned in the basic knowledge and theoretical framework about contemporary issues in the field of communication and media sociology, and to convey their ideas and solution proposals in constructive language.
Learning Competence
1) To be able to critically approach knowledge, theories and facts acquired in the field of communication and media sociology, to make recommendations and to determine the need for learning.
Field Specific Competence
1) Behave according to democracy, human rights, social, scientific and professional ethics.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in the field of communication and media individually or in group work and to be able to carry out the task taken or to be carried out independently.

Lesson Plan

Week	Subject	Related Preparation
1)	Explaining the relationship between human evolution and individual technique. To introduce different media theorists in terms of media and communication sociology.
2)	Explaining the history of media and examining the historical development process of mass media.
3)	The Difficulties of Thinking on Communication, Basic Concepts of Social Sciences and Communication.
4)	General information about media theorists and media theories.
5)	Direct Impact theories: Propaganda, Fear, Hypodermic Syringe, Persuasion.
6)	Marshall McLuhan - Global Village, Typographic Human.
7)	Jean Baudrillard - Simulakr and Simulation, Sociology of Consumption.
8)	Sociology of Cultural Practices.
9)	Christian Fuchs - Digital Labor and Karl Marx
10)	Anthony Giddens - The Results of Modernity.
11)	Identity and Gender: A Perspective on Feminist Media Studies.
12)	Theories of public sphere: Transformation of the public sphere: Sociology of New Media: A chain of information.
13)	Communication and Sports: Popular Culture and Football: Football, Nationalism and Violence.
14)	General evaluation, criticism and analysis through examples.

Sources

Course Notes / Textbooks:	Maigret, E. (2011), Medya ve İletişim Sosyolojisi, Çev. Halime Yücel, İletişim Yay. Erol Mutlu. (2005), Globalleşme, Popüler Kültür ve Medya, Ütopya Yayınları. Ünsal Oskay. (2013), Yıkanmak istemeyen Çocuklar Olalım, Yapı Kredi Yayınları.
References:	Ritzer, G. (2011), Sociological Theory, McGraw Hill. ) Manuel Castellls & Martin Ince (2006), Manuel Castells’le Söyleşiler Manuel Castells (2005), Enformasyon Çağı: Ekonomik, Kültür ve Toplum, 1. Cilt Nick Stevenson (2008 ), Medya Kültürleri: Sosyal Teori ve Kitle İletişimi, Çev. Göze Orhon&Barış Engin Aksoy, Ütopya Yayınevi.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Learning Activity and Teaching Methods

Field Study
Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Reading
Homework
Report Writing
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Reporting
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	16	112
Midterms	1	3
Final	1	3
Total Workload		166