Business Administration (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD208

Course Name:

Blogging

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi AYŞE NAZLIHAN BEŞİKTAŞ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The word ‘blog’ is derived from the English word 'weblog'. Blogs are an environment where someone who has an idea about a subject can write and share their ideas on a daily basis. The aim of this course is to provide students with the knowledge and skills to create their own blogs by teaching blog website design.
Course Content:	Blog creation, blog authoring, blog infrastructures, WordPress, Blogger, blog administration panel and blog settings, domain name, gatget usage, blog Page Management, blog posts and SEO, Blog Tag and categories, blog content production.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Having basic knowledge about blogging, producing blog content, blog page management; To be able to explain blog infrastructures, blog tags and categories and SEO concepts.
2 - Skills
Cognitive - Practical
1) Ability to create blogs using platforms such as Blogger, Wordpress, to create accurate and creative blog content for the target audience, to use effective and interactive blog management by using blog tags and categories correctly.
3 - Competences
Communication and Social Competence
1) To be able to produce publications that address social problems, educate and inform citizens by creating blogs and content with a sense of social responsibility.
Learning Competence
1) To be able to transfer basic knowledge and gains related to blog creation and management to other disciplines of communication. To be able to evaluate the literature of new media and communication discipline in a blogging perspective.
Field Specific Competence
1) Acting in accordance with social, scientific, cultural and ethical values in the stages of data collection, interpretation, application and announcement of results in research and studies conducted in the field of blog and content production.
Competence to Work Independently and Take Responsibility
1) To be able to create an independent blog for personal purposes and needs, to create creative content and make blog interaction high and visible. Taking responsibility in different disciplines such as page management, creative content production and visual design in blog publishing.

Lesson Plan

Week	Subject	Related Preparation
1)	Meeting - Course Overview.	.
2)	What is a Blog? Purposes - usage areas - types.	.
3)	Creating a Blog: Blog Topic - Setting a Blog Name. Positioning the blog brand.	.
4)	Creating a Blog: Creating a Blog Infrastructure / Platform (Wordpress, Blogger etc.)	.
5)	Creating a Blog: Domain Name, Hosting and Domain.	.
6)	Managing Blog: Blog Admin Panel and Blog Settings.	.
7)	Midterm Exam.	None
8)	Blog Page Management: Blog design and gatget usage	.
9)	Blog Page Management: Blog post settings and SEO.	.
10)	Blog Page Management: Using tags and categories.	.
11)	Blog Content Production: Defining target audience, finding appropriate tone and language.	.
12)	Blog Content Production: Creating Creative Content and entering content into the Blog.	.
13)	Sample Application / Case Study.	.
14)	Sample Application / Case Study.	.
15)	final exam	none

Sources

Course Notes / Textbooks:	YouTube ve Video Blog Rehberi (2017). Okan Yüksel - Nirvana Yayınları.
References:	How To Make Money Blogging: How I Replaced My Day-Job and How You Can Start A Blog Today (2013). Bob Lotich. The Book Blogger Platform: The Ultimate Guide to Book Blogging (2016). Barb Drozdowich.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions
3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration
4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures
6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader
7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration
8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society
10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models
2)	Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions
3)	Recognize the importance of technological development, especially in information technologies, and utilize them in business administration
4)	Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking
5)	Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures
6)	Fulfill their responsibility in teamwork and projects in businesses, and act as a leader
7)	Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration
8)	Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings
9)	Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society
10)	Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration

Learning Activity and Teaching Methods

Field Study
Expression
Individual study and homework
Lesson
Reading
Homework
Project preparation
Application (Modelling, Design, Model, Simulation, Experiment etc.)
Web Based Learning

Assessment & Grading Methods and Criteria

Homework
Application
Individual Project
Reporting
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Application	13	39
Special Course Internship (Work Placement)	16	32
Midterms	1	3
Final	1	3
Total Workload		119