New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE414

Course Name:

Corporate Social Responsibilty

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Dr.Öğr.Üyesi HAVVA PALACI
Dr.Öğr.Üyesi SERRA ORKAN

Course Assistants:

Course Objective and Content

Course Objectives:

The social responsibility applications that are informed about the general concepts of corporate social responsibility are centered. Emphasis is placed on volunteering by examining the work of key actors of social responsibility practices. These professors who will gain detailed information on the Corporate Social Responsibility studies, which are important points of the communication sector, will gain competencies that are important for their careers.

Course Content:

Understanding the relationship between theoretical knowledge and practice in CSR
Understanding the role of holistic view and communication in achieving CSR
Experience volunteering
To be able to discuss the concepts of sustainability, ethics and responsibility in practice
Learning stakeholder sensitivities, learning the best practice examples of the pioneered social responsibility approach

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) Understanding and being aware of current problems of societies and global world and planning projects.
3 - Competences
Communication and Social Competence
1) Being socially responsible citizens, managers and communication specialists.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introductory course: Overview of the concept of CSR. Discussion on basic concepts.	Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
2)	Basic actors of CSR and application examples	Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
3)	Non-governmental organizations; structures, functions, studies.	Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
4)	Private sector; CSR studies.	Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
5)	The concept of volunteerism and its applications.	Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
6)	Meetings with course stakeholders, needs analysis.	Homework: assigned reading for next class session- Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
7)	MIDTERM EXAM
8)	Creation of volunteer working groups: Creation of field and support groups.	Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
9)	Field groups start work. Support group meetings and role distributions (design, communication plan, announcement, organization, etc.). Perform preliminary research studies.	Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
10)	Presenting draft studies of support groups. Presentation of status reports on the work of field groups.	Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
11)	To study pre-implementation preparations by determining working groups' plans, calendars and tactics of support groups. Continuation of field group work.	Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
12)	Support groups evaluate application preparations. Presentation of site group status reports.	Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
13)	Field and support groups meeting	Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
14)	Field and support groups meeting	Homework: assigned reading for next class session - Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed
15)	Presentations of student experience reports.	Reading presentations for the next lesson
16)	Presentations of student experience reports. General evaluation	Reading presentations for the next lesson

Sources

Course Notes / Textbooks:	Argüden, Yılmaz. "Kurumsal sosyal sorumluluk." Kurumsal Sosyal Sorumluluk: İşletmeler ve Sosyal Sorumluluk (2007)
References:	Volunteering [electronic resource] : why we can't survive without it / Melanie Oppenheimer Handouts will be provided as needed

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Lesson

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 20
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Midterms	1	1
Final	1	1
Total Workload		44