Week |
Subject |
Related Preparation |
1) |
Introduce the course to the students |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
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2) |
• Define media as a business.
• Describe media cathegories and roles.
• Explain size and composition of media industry.
• Summarize media planning in 21th century.
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Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
3) |
• Describe percentage, average, indexing and weighting.
• Identify audience concepts.
• Explain media costs.
• Define media effectiveness |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
4) |
• Explain the importance of a strategic marketing plan.
• Define the relationship between marketing plan and media plan |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
5) |
• Define effective reach, recency and share of voice
• Describe target audience in media planning |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
6) |
• Explain advertising, sales promotion, product placement, direct marketing, word of mouth marketing and publicity.
• Put into practice an IMC planning process
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Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
7) |
MIDTERM EXAM |
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
8) |
• Explain the components of the traditional media as TV, radio, newspaper, magazines and out of home |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
9) |
• Define websites and other internet marketing tools.
• Describe social media in marketing.
• Find more information about blogs, blogging, social networking sites, social news sites, publishing platforms, video sharing sites.
|
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
10) |
• Explain the stages of the strategic media plan which are marketing situation analysis; statement of the problem; task definition; media model selection; establishment of media objectives; development of strategic plan; development of tactical plan; test of the plan. |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
11) |
• Describe successful media negotiation.
• Define buying process.
• Explain how to buy television and radio. |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
12) |
• Explain how to buy newspaper, magazines and out of home.
• List and interpret print negotiation tips.
• Write and discuss a media buying example. |
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
13) |
• Explain forms of internet advertising.
• List and describe methods of targeting internet advertising.
• Find more about how to buy keyword search advertising.
• Define buying banners and display advertising
|
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
14) |
• Describe cross platforms buys.
• Define media remnants.
• Explain and show online media auctions.
• Recognize bidding platforms.
|
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
15) |
• Describe cross platforms buys.
• Define media remnants.
• Explain and show online media auctions.
• Recognize bidding platforms.
|
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
16) |
FİNAL EXAM |
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537. |
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Program Outcomes |
Level of Contribution |
1) |
Learning the facts, concepts and principles related to tourism and hotel management |
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2) |
Having a theoretical and practical knowledge at the basic level related to the field |
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3) |
To be able to make analytical evaluations for tourism and travel sector |
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4) |
Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment |
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5) |
To be able to work efficiently in the tourism sector |
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6) |
Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide |
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7) |
Organizing, coordinating and developing departments in accommodation organizations |
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8) |
To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies |
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9) |
Demonstrating the ability to apply professional working techniques in food and beverage establishments |
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