| Course Objectives: |
The purpose of this course is designed to introduce the students to the structure of public relations area, as well as its history by examining communication and persuasion concepts of effective public relations theory.
Through chapters, readings, and case analyses, we will identify and discuss related issues as public relations history, role, ethical and professional standards, media relations, crisis management and public opinion.
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| Course Content: |
Introduction to public relation theory; Marketing mix and IMC; Proactive and reactive public relations; Historical development process of public relations; Target audience in PR; PR process; Printed media relations; Radio and television in PR; PR tools; Event management; Sponsorship; Internal communication, corporate identity, corporate image; |
| Week |
Subject |
Related Preparation |
| 1) |
Orientation of course |
Assigned reading for next class session |
| 2) |
Definition of public relations' concepual framework |
Assigned reading for next class session |
| 3) |
Understanding marketing concept, marketing mix and integrated marketing communication |
Assigned reading for next class session |
| 4) |
Defining proactive and reactive pr with its advantadges and disadvantages |
Assigned reading for next class session |
| 5) |
Explaining historical perspective of public relations |
Assigned reading for next class session |
| 6) |
Defining target audience concept |
Assigned reading for next class session |
| 7) |
Processes in public relations planning. |
Assigned reading for next class session |
| 8) |
target audience approaches in pr practices in history and today |
Assigned reading for next class session |
| 9) |
Defining printed media and media relations |
Assigned reading for next class session |
| 10) |
Radio and tv in pr practices. |
Assigned reading for next class session |
| 11) |
corporate publishings |
Assigned reading for next class session |
| 12) |
Event management |
Assigned reading for next class session |
| 13) |
Defining sponsorships |
Assigned reading for next class session |
| 14) |
Defining internal corporate communication and public relations |
Assigned reading for next class session |
| 15) |
Continuation of the previous lesson |
Preparation for the final exam |
| 16) |
Final examination |
Final examination |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Defines and interprets the concepts in the field of health and health management. |
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| 2) |
Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit. |
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| 3) |
Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively. |
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| 4) |
Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them. |
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| 5) |
Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors. |
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| 6) |
Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language. |
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| 7) |
Uses the computer programs required by the field and information and communication technologies. |
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| 8) |
Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs. |
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| 9) |
Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues. |
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ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
