New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE412

Course Name:

Public Relations in NGOs

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

To look at the perspective of specialized public relations in NGOs and to increase the capacity of the skills that students will acquire in this field.

Course Content:

Theories of non-governmental organizations; transformation of the phenomenon of NGO's in history; the concept of NGO's; dynamics that enable the formation of NGO's; definition of NGO's; definition ofNGO's; vision, mission and objectives of NGO's; types of NGO's; development process of NGO's as the third sector; different definitions of NGO's as the third sector; approaches to NGO's in different political structures; organizational forms of NGO's in terms of democratic functioning; participatory organizational structure in NGO's; the importance of communication activities for NGO's; internal communication of NGO's; the importance and usage patterns of written communication in NGO's; the ways in which NGO's adapt new communication technologies to the internal communication process.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) There will be gains about internal and external publics relations of non-profit organizations.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Definition and scope of the concept of non-governmental organizations.	none
1)	Definition and scope of the concept of non-governmental organizations.	none
2)	Functions of non-profit organizations.	none
3)	The place of non-governmental organizations in corporate social responsibility.	none
4)	Classification and characteristics of NGO's.	none
5)	Factors affecting participation in NGO's.	none
6)	Process of social change.	none
7)	Social reaction reflex and communication process.	none
8)	Midterm exam- The importance of public relations activities in non-governmental organizations.	none
9)	Public relations methods applied in non-governmental organizations.	none
10)	The purpose of public relations activities implemented by non-governmental organizations.	none
11)	Target group in non-governmental organizations.	none
12)	The importance of non-governmental organizations in terms of international activities.	none
13)	The importance of support for the arts and the environment in non-profit organizations.	none
14)	Lobbying by non-profit organizations.	none
15)	-	-
16)	-	-

Sources

Course Notes / Textbooks:

yok

References:

Oyman, Mine, Kar Amacı Gütmeyen Organizasyonlar İçin Pazarlama, Detay Yayıncılık, 2013.
Karayel Bilbil, Emel, Halkla İlişkiler Perspektifinden Sivil Toplum, Pales Yayınları.
Biber, A., “Sivil Toplum Örgütlerinde Halkla İlişkiler”, İstanbul: Nobel Yayın Dağıtım, 2003.
Cengiz, E., “Kar Amacı Gütmeyen Kurumlarda Pazarlama Faaliyetleri”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt 8, Sayı 2, 2006, 303-409.
Keyman, F., “Sivil Toplum, Sivil Toplum Kuruluşları ve Türkiye”, Arzu Karamani (yay. haz.), İstanbul Bilgi Üniversitesi, Sivil Toplum ve Demokrasi Konferans Yazıları, No.4 (vize)
Kocabaş, F. “Küreselleşme Bağlamında Kar Amacı Gütmeyen Kuruluşların Güçlendirilmesinde İnternetin Önemi”, Kamu-İş, Cilt 10, Sayı 2, 2008.
Ryfman, P. Sivil Toplum Kuruluşları, İstanbul: İletişim.
Sunar, L. (yay. haz.) Sivil Toplum Kuruluşları İçin Yönetim Rehberi, İstanbul: Kaknüs Yayınları, 2005. (vize)
Uslu, A. T., Marangoz, M., “Kar Amacı Gütmeyen Kurumlarda Sosyal Pazarlama ve Çevre Gönüllü Kuruluşlara Yönelik Bir Araştırma”, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt 10, Sayı 1, 2008,109-138.

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Learning Activity and Teaching Methods

Field Study
Individual study and homework
Lesson
Group study and homework
Project preparation
Social Activities
Internship/Onsite Practice

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	3	3	9
Presentations / Seminar	1	1	1
Midterms	1	1	1
Final	1	1	1
Total Workload			12