Health Management | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE413 | ||||||||
Course Name: | Event Management | ||||||||
Course Semester: |
Fall |
||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi HAVVA PALACI | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi HAVVA PALACI Assoc. Prof. NEZAHAT HANZADE URALMAN |
||||||||
Course Assistants: |
Course Objectives: | The purpose of this course is to provide a conceptual overview and a systematic study of MICE programming, management, marketing, and practical application and fosters professionalism in MICE management, covering the knowledge base, theory, methodologies and ethics. |
Course Content: | Basic terms and concepts in MICE The nature of MICE markets and demand for facilities The impact of MICE on local and national communities Improving the Destination’s image Increase sales, Improve performance Support the Local Community New skills and knowledge, job creation, Infrastructure investment Destination management Local community Association / Exhibitors Convention Bureau/ Destination Management Organization (DMO) Venue and Hotels Travel agency Participants Meetings Incentives Conventions Events/Exhibitions The bidding process Program development and design Negotiating and best deal Work with convention Bureau / PCOs Selection processes; site, venue, accommodations Setting Up Welcome events and ceremony Traffic strategy and solution Effective site management Safety and Risk Management Assessing and Measuring event success Customer satisfaction Client service Vendor relations MICE Markets attractiveness Segmentation, Targeting and Positioning Techniques Basic Marketing Mix theory Basic Marketing Mix theory for MICE industry Consumer Buying Behavior models Marketing channels Marketing Plan Formulation Use of budget preparation Estimating Fixed and variable costs, Cash flow, Sponsorship and subsides Ethical behavior practices in the MICE industry |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Course Introduction EVENT CONCEPT AND TYPES Activity Concept Purpose of the Event Theme of the Event Venue of the Event Target Audience of the Event Financial Status Timing of the Event Event Stakeholders | Reading the chapter of the book on the subject Reading lecture notes |
1) | ||
2) | Event concept, Event important in the classification factors and effectiveness types Factors Influencing Activity Classification Frequency Size Geographical Concentration Subject Originality Planning Status | Reading the chapter of the book on the subject Reading lecture notes |
3) | Recognize Destinations and Facilities | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
3) | Planning in Event Management –I Planning Concept Main benefits of planning Matters to be considered in creating the proposal for the event Sample event plan preparation event schedule, budget demographic structure of the group dynamics, the client's goals, and the importance of the group's past activities and contribution to planning | Reading the chapter of the book on the subject Reading lecture notes |
4) | Characteristics of Successful Event Planning Strategic Planning in Event Management Post-Event Evaluation; | Reading the chapter of the book on the subject Reading lecture notes |
5) | PLANNING IN EVENT MANAGEMENT –II Event Offer Preparation of the Offer Airlines Companies • Travel Agencies • Catering Companies • Decoration Firms • Florists • Hotels • Printing and Designer Firms • Promotional Material Companies • Restaurants • Special Effects companies | Reading the chapter of the book on the subject Reading lecture notes |
5) | Define Types of Events | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
6) | Explain Management Process Before Events I | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
6) | Form of Event Proposal Cover Letter* Details / Data • Event Proposal and Framework • Evaluation of the Event Venue * Visual Information • Transportation Requirements * Details / Data • (If there is accommodation) Hotel Information * Details / Data • Daily Programs * Visual Information • Calendar * Details / Data • Cost Table * Details / Data • Detailed Program Contents * Details / Data • Details List of Those Not Included in the Program * Details / Data • Program Options and Program Developers * Visual Information • Company Information * Details / Data • References * Details • Supporting Documentation * Details and Visual Information | Reading the chapter of the book on the subject Reading lecture notes |
7) | MIDTERM EXAM | |
8) | Preparation of details regarding the timetable of the overall program content Control questions and cross-check | Reading the chapter of the book on the subject Reading lecture notes |
8) | Explain Management Process Before Events II | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
9) | Explain Management Process Before Events III | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
10) | Classify Markets of MICE | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
11) | Budgeting MICE | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
12) | Define Ethics in the MICE Industry | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
13) | Industrial trip | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
14) | Review of the Industrial Trip and Course | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
15) | Case presentation Discussion | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
16) | FINAL EXAM |
Course Notes / Textbooks: | Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
References: | • Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall. • Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
||
---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||
1) Defines and interprets the concepts in the field of health and health management. | ||||||||
2) Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit. | ||||||||
3) Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively. | ||||||||
4) Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them. | ||||||||
5) Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors. | ||||||||
6) Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language. | ||||||||
7) Uses the computer programs required by the field and information and communication technologies. | ||||||||
8) Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs. | ||||||||
9) Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Defines and interprets the concepts in the field of health and health management. | |
2) | Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit. | |
3) | Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively. | |
4) | Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them. | |
5) | Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors. | |
6) | Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language. | |
7) | Uses the computer programs required by the field and information and communication technologies. | |
8) | Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs. | |
9) | Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues. |
Lesson | |
Reading | |
Homework | |
Social Activities |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Presentation | |
Peer Review |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 44 |