| Week |
Subject |
Related Preparation |
| 1) |
The concept of public administration and its features
Democracy
decentralization
Social State
Discussing the concepts
Course introduction
Exam evaluation criteria
dating
Introduction of resources |
reading the syllabus |
| 2) |
Building Trust in Public Institutions from a Public Relations PerspectiveBuilding Trust in Public Institutions from a Public Relations Perspective
With the article titled "THE CONCEPT OF TRUST FROM A PUBLIC RELATIONS PERSPECTIVE: THE ROLE OF PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES IN BUILDING TRUST IN PUBLIC INSTITUTIONS", there are two-way Public Relations Communication, discussion, promotion and transparency and accountability in this article. Thus, the function of Public Relations in public institutions, the basic concepts related to the building of trust in the axis of democracy and participation will be learned. PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES
PUBLIC RELATIONS MODELS |
Reading the chapter of the book on the subject
Reading lecture notes |
| 3) |
Implementation of Social Responsibility Principle of Public Relations in Public Institutions
THE CONCEPT OF SOCIAL RESPONSIBILITY
SOCIAL RESPONSIBILITY IN MODELS OF RELATIONS WITH PUBLIC |
Reading the article on "SOCIAL RESPONSIBILITY PRINCIPLE IN PUBLIC RELATIONS: KONYA METROPOLITAN MUNICIPALITY PRACTICE EXAMPLES FROM PUBLIC ORGANIZATIONS APPROACH"
Compilation of lecture slides and case studies
Preparing discussion questions |
| 4) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society |
Related articles disscussion |
| 5) |
COMPARISON OF PUBLIC RELATIONS IN THE PUBLIC AND PRIVATE SECTORS
The differences in public relations are the basic elements of public relations;
• Organizing,
• Aim,
• Legislation,
• Target Audience and Parties,
• Methods and Applications,
• Financing,
• Audit |
Reading Related Publications
Preparing questions on Discussion Topics |
| 6) |
Functions of Public Relations in Public Administration
1) Recognition and 2) Introduction |
Reading related publications
Prepare a discussion topic |
| 7) |
Communication in the Public Space
Social in the Framework of Agenda Setting Theory
Media Usage |
The assignment to relatead agenda setting theory
preparing questions and answers
sample collection related to the subject from applications |
| 8) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
MIDTERM EXAM• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society
|
Review of course content
Review of resources |
| 9) |
Digital Citizenship |
preparing questions and answers
sample collection related to the subject from applications
Digital (Digital) Citizenship applications |
| 10) |
What should the Strategic Communication Plan include;
• Determining the communication purpose,
• The time the plan will remain in effect
• Analysis of current situation,
• Business target,
• Communication target,
• Target group,
• Social stakeholders, |
Working on a strategic plan example
Example case discussion
Question answer |
| 11) |
Public administration services to the public (elimination of the lack of knowledge and recognition) tools
Information and Direction Desks
Desk Phone lines
Tabs to be found on web pages
Statements to be made on social media
Billboards, banners
newspaper ads |
Example case discussion
Question answer
Examining the promotional activities of public institutions through their web pages |
| 12) |
Preparation and preparation steps of Public Relations Program in Public Institutions
Important Issues for Public Relations Programs
Transparency
Technology Use
Purposes
Methods
Audit
Control
Evaluation |
Reading related publications and public relations books |
| 13) |
Press Offices or Press and Public Relations Units in Public Institutions
Structure of units
Working principles
Powers
Duties and responsibilities
Activities carried out |
Reading related publications and public relations books |
| 14) |
*The place and importance of Public Relations in the organization of the public and private sectors
*Names of Public Relations Units in the public and private sectors
* Differences between public relations and private sector in terms of purpose
* Legislation and Rulemaking in the functioning of public relations in the public and private sectors |
Review of final projects |
| 15) |
Social media strategies and applications in public institutions
*Creating a social media strategy (setting out communication goals, time
and tactical planning, target audience definition)
• To complete the formation of the management organization,
• Cyber security management (required information management for page security)
• Making social network preferences (Which social media channels to use.
to make a decision)
• Creating a profile (Building profile pages in an architecture suitable for corporate identity
to make)
• Prepare a content plan
• Preparing the contents |
Reading additional relevant resources |
| 16) |
final exam |
Metin, H., & Altunok, M. (2002). Karşılaştırmalı bir yaklaşımla kamu yönetimi ve özel sektörde halkla ilişkiler. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, (3), 79-99. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
1. Acquainting oneself with technologic developments which have effect on new media area.
2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture.
3. Implementing digital communication on productive and strategic projects by using the right applications.
4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. |
|
| 2) |
1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations.
2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction.
3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media.
4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage.
5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation.
6.Portal management, learning and implementation of stages in web design areas. |
|
| 3) |
1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce.
2.Informative, entertaining content production based on social existence, sharing and interaction in social media.
3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values.
4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. |
|
| 4) |
1. Comprehension of media literacy skills in the process of news gathering.
2. Learning how to effectively use and develop new media platforms.
3. Comprehension of conceptual connections between media and politics
4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication.
5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. |
|
| 5) |
1. communicating with digital agencies about new media projects in order to be a part of the solution.
2. Sharing the solution suggestions on communication area using qualitative and quantitative research.
3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. |
|
| 6) |
1. Understanding the basic principles and doctrines of communication and foprming a point of view.
2. Understanding and evaluating theoritical approach on communication.
3. Comprehension of criticism on media theories.
4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices.
5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
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